UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of
the

Securities Exchange Act of 1934 (Amendment

(Amendment No.      )

Filed by the Registrant  x

Filed by a Party other than the Registrant  ¨

Check the appropriate box:

Filed by the Registrant  x

Filed by a Party other than the Registrant  ¨o

Check the appropriate box:

o

Preliminary Proxy Statement

o

¨Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))

x

Definitive Proxy Statement

o

¨

Definitive Additional Materials

o

¨

Soliciting Material Pursuant to §240.14a-12

The Coca-Cola Company

 

(Name of Registrant as Specified In Its Charter)

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

The Coca-Cola Company

(Name of Registrant as Specified In Its Charter)

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

x

No fee required.

o

¨

Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

 

(1)

Title of each class of securities to which the transaction applies:

  


(2)

(2)

Aggregate number of securities to which the transaction applies:

  


(3)

(3)

Per unit price or other underlying value of the transaction computed pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee is calculated and state how it was determined):

  


(4)

(4)

Proposed maximum aggregate value of the transaction:

  


(5)

(5)

Total fee paid:

  


 

¨

o

Fee paid previously with preliminary materials.

o

¨

Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing.

 

(1)

Amount Previously Paid:

  


(2)

(2)

Form, Schedule or Registration Statement No.:

  


(3)Filing Party:

  


(4)Date Filed:

  

(3)

Filing Party:

(4)

Date Filed:



LOGO




GRAPHICATLANTA, GEORGIA

ATLANTA, GEORGIA

E. NEVILLE ISDELL

CHAIRMAN OF THE BOARD

AND

CHIEF EXECUTIVE OFFICER

March 9, 20073, 2008

Dear Shareowner:

I would like to extend a personal invitation for you to join us at our Annual Meeting of Shareowners on Wednesday, April 18, 2007,16, 2008, at 10:30 a.m. at the Hotel du Pont, in Wilmington, Delaware.

At this year’s meeting, you will be asked to vote on the election of 1114 Directors, ratification of Ernst & Young LLP’s appointment as independent auditors, approval of a performance incentivestock option plan and fivethree proposals of shareowners.

Attached you will find a notice of meeting and proxy statement that contain further information about these items and the meeting itself, including:

·

how to obtain an admission card, if you plan to attend; and

·

different methods you can use to vote your proxy, including the telephone and Internet.

If you are unable to attend the meeting in person, you may view the meeting on the web. Instructions on how to view the live webcast are set forth in the accompanying proxy statement. You cannot record your vote on this website.

Your vote is important to us and to our business. I encourage you to sign and return your proxy card, or use telephone or Internet voting prior to the meeting, so that your shares will be represented and voted at the meeting even if you cannot attend.

I hope to see you in Wilmington.

GRAPHIC

E. Neville Isdell




GRAPHICLOGO

E. Neville Isdell


LOGO

NOTICE OF ANNUAL MEETING OF SHAREOWNERS

TO THE OWNERS OF COMMON STOCK

OF THE COCA-COLA COMPANY

The Annual Meeting of Shareowners of The Coca-Cola Company (the “Company”) will be held at the Hotel du Pont, 11th and Market Streets, Wilmington, Delaware 19801, on Wednesday, April 18, 2007,16, 2008, at 10:30 a.m., local time. The purposes of the meeting are:

1.    to elect 11 Directors to serve until the 2008 Annual Meeting of Shareowners;

1.to elect 14 Directors to serve until the 2009 Annual Meeting of Shareowners;

2.    to ratify the appointment of Ernst & Young LLP as independent auditors of the Company to serve for the 2007 fiscal year;

2.to ratify the appointment of Ernst & Young LLP as independent auditors of the Company to serve for the 2008 fiscal year;

3.    to approve the Performance Incentive Plan of The Coca-Cola Company;

3.to approve The Coca-Cola Company 2008 Stock Option Plan;

4.    to vote on five proposals submitted by shareowners if properly presented at the meeting; and

4.to vote on three proposals submitted by shareowners if properly presented at the meeting; and

5.    to transact such other business as may properly come before the meeting and at any adjournments or postponements of the meeting.

5.to transact such other business as may properly come before the meeting and at any adjournments or postponements of the meeting.

The Board of Directors set February 20, 200722, 2008 as the record date for the meeting. This means that owners of record of shares of Common Stock of the Company at the close of business on that date are entitled to:

·

receive this notice of the meeting; and

·

vote at the meeting and any adjournments or postponements of the meeting.

We will make available a list of shareowners of record as of the close of business on February 20, 200722, 2008 for inspection by shareowners during normal business hours from April 75 through April 17, 200715, 2008 at the Company’s principal place of business, One Coca-Cola Plaza, Atlanta, Georgia 30313. This list also will be available to shareowners at the meeting.

By Order of the Board of Directors

CAROL CROFOOT HAYES

CAROL CROFOOT HAYES
Associate General Counsel

and Secretary

Atlanta, Georgia

March 9, 20073, 2008

We urge each shareowner to promptly sign and return the enclosed proxy card or to use telephone or Internet voting. See our questions and answers about the meeting and voting section for information about voting by telephone or Internet, how to revoke a proxy, and how to vote shares in person.




TABLE OF CONTENTS

PROXY STATEMENT

1

QUESTIONS AND ANSWERS ABOUT THE MEETING AND VOTING

2

ELECTION OF DIRECTORS

8

DIRECTOR COMPENSATION

7

28

COMPENSATION DISCUSSION AND ANALYSIS

29

32

REPORT OF THE COMPENSATION COMMITTEE

43

47

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

43

47

EXECUTIVE COMPENSATION

44

48

EQUITY COMPENSATION PLAN INFORMATION

69

78

CERTAIN INVESTEE COMPANIESCOCA-COLA ENTERPRISES INC.

70

80

REPORT OF THE AUDIT COMMITTEE

71

82

RATIFICATION OF THE APPOINTMENT OF ERNST & YOUNG LLP AS INDEPENDENT AUDITORS

74

84

APPROVAL OF THE PERFORMANCE INCENTIVE PLAN OF THE COCA-COLA COMPANY 2008 STOCK OPTION PLAN

76

86

PROPOSALS OF SHAREOWNERS

80

89

QUESTIONS AND ANSWERS ABOUT COMMUNICATIONS, SHAREOWNER PROPOSALS AND COMPANY DOCUMENTS

92

96

OTHER INFORMATION

98

APPENDIX I, THE COCA-COLA COMPANY 2008 STOCK OPTION PLAN

93

I-1




THE COCA-COLA COMPANY

One Coca-Cola Plaza

Atlanta, Georgia 30313

March 9, 20073, 2008

PROXY STATEMENT

FOR ANNUAL MEETING OF SHAREOWNERS

TO BE HELD APRIL 18, 200716, 2008

Our Board of Directors (the “Board”) is furnishing you this proxy statement to solicit proxies on its behalf to be voted at the 20072008 Annual Meeting of Shareowners of The Coca-Cola Company (the “Company”). The meeting will be held at the Hotel du Pont, Wilmington, Delaware, on April 18, 2007,16, 2008, at 10:30 a.m., local time. The proxies also may be voted at any adjournments or postponements of the meeting.

The mailing address of our principal executive offices is The Coca-Cola Company, P.O. Box 1734, Atlanta, Georgia 30301. We are first sendingfurnishing the proxy materials to shareowners on March 9, 2007.3, 2008.

All properly executed written proxies, and all properly completed proxies submitted by telephone or Internet, that are delivered pursuant to this solicitation will be voted at the meeting in accordance with the directions given in the proxy, unless the proxy is revoked prior to completion of voting at the meeting.

Only owners of record of shares of Common Stock of the Company (the “Common Stock”) at the close of business on February 20, 2007,22, 2008, the record date, are entitled to notice of and to vote at the meeting, or at any adjournments or postponements of the meeting. Each owner of record on the record date is entitled to one vote for each share of Common Stock held. On February 20, 2007,22, 2008, the record date, there were 2,315,288,5082,324,012,042 shares of Common Stock issued and outstanding.




QUESTIONS AND ANSWERS ABOUT

THE MEETING AND VOTING

1.               What is a proxy?

1.What is a proxy?

It is your legal designation of another person to vote the stock you own. That other person is called a proxy. If you designate someone as your proxy in a written document, that document also is called a proxy or a proxy card. We have designated three of our officers as proxies for the 20072008 Annual Meeting of Shareowners. These three officers are Gary P. Fayard, Geoffrey J. Kelly and Cynthia P. McCague.

2.               What is a proxy statement?

2.What is a proxy statement?

It is a document that Securities and Exchange Commission (“SEC”) regulations require us to give you when we ask you to sign a proxy card designating Gary P. Fayard, Geoffrey J. Kelly and Cynthia P. McCague as proxies to vote on your behalf.

3.               What is the difference between a shareowner of record and a shareowner who holds stock in street name?

3.What is the difference between a shareowner of record and a shareowner who holds stock in street name?

If your shares are registered in your name, you are a shareowner of record.

If your shares are held in the name of your broker or bank, your shares are held in street name.

4.               How do I attend the meeting?  What do I need to bring?

4.How do I attend the meeting? What do I need to bring?

If you are a shareowner of record, your admission card is attached to your proxy card. You will need to bring it with you to the meeting.

If you own shares in street name, bring your most recent brokerage statement with you to the meeting. We can use that to verify your ownership of Common Stock and admit you to the meeting;however, you will not be able to vote your shares at the meeting without a legal proxy, as described in the response to question 5.

You also will also need to bring a photo ID to gain admission.

Please note that cameras, sound or video recording equipment, cellular telephones, blackberries or other similar equipment, electronic devices, large bags, briefcases or packages will not be allowed in the meeting room.

5.               How can I vote at the meeting if I own shares in street name?

5.How can I vote at the meeting if I own shares in street name?

You will need to ask your broker or bank for a legal proxy. You will need to bring the legal proxy with you to the meeting. You will not be able to vote your shares at the meeting without a legal proxy.

Please note that if you request a legal proxy, any previously executed proxy will be revoked, and your vote will not be counted unless you appear at the meeting and vote in person or legally appoint another proxy to vote on your behalf.

If you do not receive the legal proxy in time, you can follow the procedures described in the response to question 4 to gain admission to the meeting. However, you will not be able to vote your shares at the meeting.


6.               What shares are included on the proxy card?

6.What shares are included on the proxy card?

If you are a shareowner of record you will receive only one proxy card for all the shares of Common Stock you hold:

·

in certificate form;

·

in book-entry form; and

·

in any Company benefit plan; and

·       in any Coca-Cola Enterprises Inc. (“CCE”) benefit plan.

If you hold shares of Common Stock in any Company benefit plan or CCE benefit plan and do not vote your shares or specify your voting instructions on your proxy card, the administrators of the benefit plans will not vote your benefit plan shares in the same proportion as the shares for which voting instructions have been received. shares.To allow sufficient time for voting by the administrators, your voting instructions must be received by April 15, 2007.11, 2008.

7.               How can I view the live webcast of the meeting?

7.How can I view the live webcast of the meeting?

You can view the live webcast of the meeting by logging on to our website at

www.thecoca-colacompany.com and clicking on “Investors” and then on the link to the webcast. An archived copy of the webcast will be available until May 18, 2007.16, 2008.

We have included the website address for reference only. The information contained on our website is not incorporated by reference into this proxy statement.

8.               What different methods can I use to vote?

8.What different methods can I use to vote?

By Written Proxy.    All shareowners of record can vote by written proxy card. If you are a street name holder, you will receive a written proxy card from your bank or broker.

By Telephone or Internet.    All shareowners of record also can vote by touchtone telephone from the U.S. and Canada, using the toll-free telephone number on the proxy card, or through the Internet, using the procedures and instructions described on the proxy card. Street name holders may vote by telephone or Internet if their bank or broker makes those methods available, in which case the bank or broker will enclose the instructions with the proxy materials. The telephone and Internet voting procedures are designed to authenticate shareowners’ identities, to allow shareowners to vote their shares, and to confirm that their instructions have been properly recorded.recorded properly.

In Person.    All shareowners of record may vote in person at the meeting. Street name holders may vote in person at the meeting if they have a legal proxy, as described in the response to question 5.

9.               What is the record date and what does it mean?

9.What is the record date and what does it mean?

The record date for the 20072008 Annual Meeting of Shareowners is February 20, 2007.22, 2008. The record date is established by the Board as required by the Delaware General Corporation Law (“Delaware Law”). Owners of record of Common Stock at the close of business on the record date are entitled to:

·

receive notice of the meeting; and

·

vote at the meeting and any adjournments or postponements of the meeting.


10.       What can I do if I change my mind after I vote my shares?

10.What can I do if I change my mind after I vote my shares?

Shareowners can revoke a proxy prior to the completion of voting at the meeting by:

·

giving written notice to the Office of the Secretary of the Company;

·

delivering a later-dated proxy; or

·       voting in person at the meeting (unless you are a street name holder without a legal proxy, as described in question 5).

voting in person at the meeting(unless you are a street name holder without a legal proxy, as described in the response to question 5).

11.       Are votes confidential? Who counts the votes?

11.Are votes confidential? Who counts the votes?

We will continue our long-standing practice of holding the votes of all shareowners in confidence from Directors, officers and employees except:

·

as necessary to meet applicable legal requirements and to assert or defend claims for or against the Company;

·

in the case of a contested proxy solicitation;

·

if a shareowner makes a written comment on the proxy card or otherwise communicates his or her vote to management; or

·

to allow the independent inspectors of election to certify the results of the vote.

We also will also continue, as we have for many years, to retain an independent tabulator to receive and tabulate the proxies and independent inspectors of election to certify the results.

12.       What are my voting choices when voting for Director nominees, and what vote is needed to elect Directors?

12.What are my voting choices when voting for Director nominees, and what vote is needed to elect Directors?

In the vote on the election of 1114 Director nominees to serve until the 20082009 Annual Meeting of Shareowners, shareowners may:

·

vote in favor of all nominees;

·

vote in favor of specific nominees;

·

vote against all nominees;

·

vote against specific nominees;

·

abstain from voting with respect to all nominees; or

·

abstain from voting with respect to specific nominees.

Directors will be elected by a majority of the votes cast by the holders of the shares of Common Stock voting in person or by proxy at the meeting.

The Board recommends a vote FOR each of the nominees.

13.       What are my voting choices when voting on the ratification of the appointment of Ernst & Young LLP as independent auditors, and what vote is needed to ratify their appointment?

13.What are my voting choices when voting on the ratification of the appointment of Ernst & Young LLP as independent auditors, and what vote is needed to ratify their appointment?

In the vote on the approval of the appointment of Ernst & Young LLP as independent auditors, shareowners may:

·

vote in favor of the ratification;


·

vote against the ratification; or

·

abstain from voting on the ratification.

The proposal to ratify the appointment of Ernst & Young LLP as independent auditors will require approval by a majority of the votes cast by the holders of the shares of Common Stock voting in person or by proxy at the meeting.

The Board recommends a vote FOR the ratification.

14.       What are my voting choices when voting on the approval of the Performance Incentive Plan of The Coca-Cola Company (the “Performance Incentive Plan”), and what vote is needed to approve the plan?

14.What are my voting choices when voting on the approval of The Coca-Cola Company 2008 Stock Option Plan and what vote is needed to approve the plan?

In the vote on the approval of the Performance Incentive2008 Stock Option Plan, shareowners may:

·

vote in favor of the Performance Incentive2008 Stock Option Plan;

·

vote against the Performance Incentive2008 Stock Option Plan; or

·

abstain from voting on the Performance Incentive2008 Stock Option Plan.

The proposal to approve the Performance Incentive2008 Stock Option Plan will require approval by a majority of the votes cast by the holders of the shares of Common Stock voting in person or by proxy at the meeting.

The Board recommends a vote FOR the Performance Incentive2008 Stock Option Plan.

15.       What are my voting choices when voting on each shareowner proposal properly presented at the meeting, and what vote is needed to approve any of the shareowner proposals?

15.What are my voting choices when voting on each shareowner proposal properly presented at the meeting, and what vote is needed to approve any of the shareowner proposals?

A separate vote will be held on each of the fivethree shareowner proposals that is properly presented at the meeting. In voting on each of the proposals, shareowners may:

·

vote in favor of the proposal;

·

vote against the proposal; or

·

abstain from voting on the proposal.

In order to be approved, each shareowner proposal will require approval by a majority of the votes cast by the holders of the shares of Common Stock voting in person or by proxy at the meeting.

The Board recommends a vote AGAINST each of the fivethree shareowner proposals.

16.       What if I do not specify a choice for a matter when returning a proxy?

16.What if I do not specify a choice for a matter when returning a proxy?

Shareowners should specify their choice for each matter on the enclosed proxy card. If no specific instructions are given, proxies which are signed and returned will be voted:

·

FOR the election of all Director nominees;

·

FOR the proposal to ratify the appointment of Ernst & Young LLP as independent auditors;

·

FOR the proposal to approve the Performance Incentive2008 Stock Option Plan; and

·

AGAINST each of the shareowner proposals that is properly presented at the meeting.


17.       How are abstentions and broker non-votes counted?

17.How are abstentions and broker non-votes counted?

Abstentions and broker non-votes are included in determining whether a quorum is present, but will not be included in vote totals and will not affect the outcome of the vote.

18.       Does the Company have a policy about Directors’ attendance at the Annual Meeting of Shareowners?

18.Does the Company have a policy about Directors’ attendance at the Annual Meeting of Shareowners?

The Company does not have a policy about Directors’ attendance at the Annual Meeting of Shareowners. All of the Directors attended the 20062007 Annual Meeting of Shareowners.

19.       Can I access the Notice of Annual Meeting, Proxy Statement, Annual Report on Form 10-K and the Annual Review on the Internet?

19.Can I access the Notice of Annual Meeting, Proxy Statement, Annual Report on Form 10-K and the Annual Review on the Internet?

The Notice of Annual Meeting, Proxy Statement, Annual Report on Form 10-K for the fiscal year ended December 31, 20062007 and the 2007 Annual Review, are available on our website at
www.thecoca-colacompany.comwww.edocumentview.com/coca-cola. Instead of receiving future copies of our Notice of Annual Meeting, Proxy Statement, Annual Report on Form 10-K and the Annual Review by mail, shareowners of record and most shareownersstreet name holders can elect to receive an e-mail that will provide electronic links to these documents. Opting to receive your proxy materials online will save us the cost of producing and mailing documents to your home or business, and also will give you an electronic link to the proxy voting site.

Shareowners of Record.    If you vote on the Internet atwww.investorvote.com/coca-cola, simply follow the prompts for enrolling in the electronic proxy delivery service. You also may enroll in the electronic proxy delivery service at any time in the future by going directly towww.eTree.com/coca-cola and following the enrollment instructions. As a thank you to each shareowner enrolling in electronic delivery, the Company will have a tree planted on yourthe shareowner’s behalf at no cost to the shareowner.

Street Name Holders.    If you hold your shares in a bank or brokerage account, you also may have the opportunity to receive copies of these documents electronically. Please check the information provided in the proxy materials mailed to you by your bank or broker regarding the availability of this service.

20.       How are proxies solicited and what is the cost?

20.How are proxies solicited and what is the cost?

We bear all expenses incurred in connection with the solicitation of proxies. We have engaged D.F. King & Co. to assist with the solicitation of proxies for an estimated fee of $23,500$25,000 plus expenses. We will reimburse brokers, fiduciaries and custodians for their costs in forwarding proxy materials to beneficial owners of Common Stock.

Our Directors, officers and employees also may also solicit proxies by mail, telephone and personal contact. They will not receive any additional compensation for these activities.

6Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting of Shareowners to be held on April 16, 2008




The Notice of Annual Meeting, Proxy Statement, Annual Report on Form 10-K for the fiscal year ended December 31, 2007 and the 2007 Annual Review are available atwww.edocumentview.com/coca-cola.

ELECTION OF DIRECTORS

(Item 1)

Board of Directors

The Company’s By-Laws provide for the annual election of Directors. The Company’s By-Laws also provide that the number of Directors shall be determined by the Board, which has set the number at 11.14 effective at the 2008 Annual Meeting of Shareowners. The Company’s By-Laws further provide that, in an election of Directors where the number of nominees does not exceed the number of Directors to be elected, each Director must receive the majority of the votes cast with respect to that Director. If a Director is not elected, he or she has agreed that an irrevocable letter of resignation will be submitted to the Board. The Committee on Directors and Corporate Governance will make a recommendation to the Board on whether to accept or reject the resignation, or whether other action should be taken. The Board will act on the resignation taking into account the recommendation of the Committee on Directors and Corporate Governance and publicly disclose its decision and theits rationale behind it within 100 days of the certification of the election results. The Director who tenders his or her resignation will not participate in the decisions of the Committee on Directors and Corporate Governance or the Board of Directors that concern such resignation.

The terms of Herbert A. Allen, Ronald W. Allen, Cathleen P. Black, Barry Diller, E. Neville Isdell, Donald R. Keough, Donald F. McHenry, Sam Nunn, James D. Robinson III, Peter V. Ueberroth, and James B. Williams will expire at the 20072008 Annual Meeting of Shareowners.

The Board has nominated each of Herbert A. Allen, Ronald W. Allen, Cathleen P. Black, Barry Diller, E. Neville Isdell, Donald R. Keough, Donald F. McHenry, Sam Nunn, James D. Robinson III, Peter V. Ueberroth and James B. Williams to stand for reelectionreelection.

Since the 2007 Annual Meeting of Shareowners, the Board of Directors, upon recommendation of the Committee on Directors and Corporate Governance, elected Alexis M. Herman and Jacob Wallenberg as Directors. The terms of Ms. Herman and Mr. Wallenberg will expire at the 2008 Annual Meeting of Shareowners. The Committee on Directors and Corporate Governance itself recommended Ms. Herman as a Director candidate. Egon Zehnder International, an international consulting and search firm, recommended that the Committee on Directors and Corporate Governance consider Mr. Wallenberg as a Director candidate. The Board has nominated Ms. Herman and Mr. Wallenberg for election as Directors at the 2008 Annual Meeting of Shareowners.

In addition, the number of Directors will be increased to 14 effective at the 2008 Annual Meeting of Shareowners. The Committee on Directors and Corporate Governance recommended the election of Muhtar Kent, the Company’s President and Chief Operating Officer, as a Director. The Board has nominated Mr. Kent for election as a Director at the 2008 Annual Meeting of Shareowners.

If elected, all of these Directors will hold office until our 2008the 2009 Annual Meeting of Shareowners and until his or her successor is elected and qualified.

We have no reason to believe that any of the nominees will be unable or unwilling for good cause to serve if elected. However, if any nominee should become unable for any reason or unwilling for good cause to serve, proxies may be voted for another person nominated as a substitute by the Board, or the Board may reduce the number of Directors.


The Board of Directors recommends a vote FOR the election of Herbert A. Allen, Ronald W. Allen, Cathleen P. Black, Barry Diller, Alexis M. Herman, E. Neville Isdell, Muhtar Kent, Donald R. Keough, Donald F. McHenry, Sam Nunn, James D. Robinson III, Peter V. Ueberroth, Jacob Wallenberg and James B. Williams.

GRAPHIC

LOGOHERBERT A. ALLEN

Director since 1982

Age 67

Mr. Allen is President, Chief Executive Officer and a Director of Allen & Company Incorporated, a privately held investment firm, and has held these positions for more than the past five years. Mr. Allen was a Managing Director of Allen & Company LLC, a privately held investment banking firm, from September 2002 to February 2003. He is a Director of Convera Corporation.

GRAPHIC

LOGO

RONALD W. ALLEN

Director since 1991

Age 6566

Mr. Allen was a consultant to andis an Advisory Director of Delta Air Lines, Inc., a major U.S. air transportation company, and held these positions fromcompany. From July 1997 through July 2005.2005, Mr. Allen continueswas a consultant to serve as anand Advisory Director.Director of Delta. He retired as Delta’s Chairman of the Board, President and Chief Executive Officer in July 1997, and had been its Chairman of the Board and Chief Executive Officer since 1987. He is a Director of Aaron Rents, Inc., Aircastle Limited and Interstate Hotels & Resorts, Inc.

GRAPHIC

LOGO

CATHLEEN P. BLACK

Director since 1993

Age 6263

Ms. Black is President, Hearst Magazines, a unit of The Hearst Corporation, a major media and communications company, and has held this position since November 1995. Ms. Black has been a Director of The Hearst Corporation since January 1996. From May 1991 to November 1995, she served as President and Chief Executive Officer of the Newspaper Association of America, a newspaper industry organization. She served as a Director of the Company from April 1990 to May 1991, and was again elected as a Director in October 1993. Ms. Black is a Director of International Business Machines Corporation.


GRAPHIC

LOGO

BARRY DILLER

Director since 2002

Age 6566

Mr. Diller is Chairman of the Board and Chief Executive Officer of IAC/InterActiveCorp, an interactive commerce company. He is also Chairman of the Board and Senior Executive of Expedia, Inc., an online travel company. He has held his position with IAC or its predecessors since August 1995. He was Chairman of the Board and Chief Executive Officer of QVC, Inc. from December 1992 through December 1994. From 1984 to 1992, Mr. Diller served as the Chairman of the Board and Chief Executive Officer of Fox, Inc. Prior to joining Fox, Inc., Mr. Diller served for ten years as Chairman of the Board and Chief Executive Officer of Paramount Pictures Corporation. He is a Director of The Washington Post Company.

LOGOALEXIS M. HERMAN

Director since 2007

Age 60

Ms. Herman serves as Chair and Chief Executive Officer of New Ventures LLC, a corporate consulting company, and has held these positions since 2001. She also serves as Chair of Toyota Motor Corporation’s North American Diversity Advisory Board. She also serves as Chair of the Business Advisory Board of Sodexho, Inc., an integrated food and facilities management services company. As chair of the Company’s Human Resources Task Force from 2001 to 2006, Ms. Herman worked with the Company to identify ways to improve its human resources policies and practices following the November 2000 settlement of an employment lawsuit. The seven-member Task Force assessed the Company’s progress on specific human resource initiatives in annual reports to the court. From 1997 to 2001, she served as U.S. Secretary of Labor. Ms. Herman served in the Carter Administration as Director of the Women’s Bureau from 1977 to 1981 and as Director of Public Liaison for the White House from 1992 to 1997. She is also a Director of Cummins Inc., Entergy Corporation and MGM Mirage.

GRAPHIC

LOGOE. NEVILLE ISDELL

Director since 2004

Age 6364

Mr. Isdell is Chairman of the Board and Chief Executive Officer of the Company, and has held these positions since June 1, 2004. From January 2002 to May 2004, Mr. Isdell was an international consultant to the Company. He was Chief Executive Officer of Coca-Cola Hellenic Bottling Company S.A. from September 2000 to May 2001 and Vice Chairman from May 2001 to December 2001. He was Chairman and Chief Executive Officer of Coca-Cola Beverages Plc from July 1998 to September 2000. Mr. Isdell joined the Coca-Cola system in 1966 with a local bottling company in Zambia. He held a variety of positions prior to serving as Senior Vice President of the Company from January 1989 until February 1998. He also served as President of the Greater Europe Group from January 1995 to February 1998. He is a Director of SunTrust Banks, Inc.
LOGOMUHTAR KENT

Nominee for Director

Age 55

Muhtar Kent is President and Chief Operating Officer of the Company and has held these positions since December 2006. On July 1, 2008, he will succeed E. Neville Isdell as Chief Executive Officer of the Company. From January 2006 through December 2006, Mr. Kent served as President of Coca-Cola International and from May 2005 through January 2006, he was President and Chief Operating Officer of the Company’s North Asia, Eurasia and Middle East Group. Mr. Kent originally joined the Company in 1978 and held a variety of marketing and operations roles until 1995, when he became Managing Director of Coca-Cola Amatil Limited-Europe. From 1999 until his return to the Company in May 2005, he served as President and Chief Executive Officer of the Efes Beverage Group, the majority shareholder of Turkish bottler Coca-Cola Icecek.

GRAPHIC

LOGODONALD R. KEOUGH

Director since 2004

Age 8081

Mr. Keough is nonexecutive Chairman of the Board of Allen & Company Incorporated, a privately held investment firm, and nonexecutive Chairman of the Board of Allen & Company LLC, an investment banking firm, and has held this positionthese positions for more than the past five years. Mr. Keough retired as President, Chief Operating Officer and a Director of the Company in April 1993, positions he had held since March 1981. He was again elected as a Director in February 2004. He is a Director of IAC/InterActiveCorp,Berkshire Hathaway Inc., Convera Corporation and Berkshire Hathaway Inc.

IAC/InterActiveCorp.


GRAPHIC

LOGO

DONALD F. McHENRY

Director since 1981

Age 7071

Mr. McHenry is Distinguished Professor in the Practice of Diplomacy and International Affairs at the School of Foreign Service, Georgetown University, andUniversity. He has held this position for more than the past five years. From 1981 to May 2007, he was a principal owner and President of Thethe IRC Group, LLC, a Washington, D.C. consulting firm. He has held these positions for more than the past five years. He is a Director of International Paper Company.

GRAPHIC

LOGO

SAM NUNN

Director since 1997

Age 6869

Mr. Nunn is Co-Chairman and Chief Executive Officer of the Nuclear Threat Initiative, a position he has held since 2001. The Nuclear Threat Initiative is a charitable organization working to reduce the global threats from nuclear, biological and chemical weapons. Mr. Nunn was a partner in the law firm of King & Spalding from 1997 to December 2003. He served as a member of the United States Senate from 1972 through 1996. He is a Director of Chevron Corporation, Dell Inc. and General Electric Company.

GRAPHIC

LOGO

JAMES D. ROBINSON III

Director since 1975

Age 7172

Mr. Robinson is General Partner of RRE Ventures, a private information technology-focused venture capital firm, and has held this position since 1994. He is also President of JD Robinson, Inc., a strategic advisory firm and thefirm. Until February 2008, he was nonexecutive Chairman of the Board of Bristol-Myers Squibb Company. He previously served as Chairman and Chief Executive Officer of American Express Company from 1977 to 1993. Mr. Robinson is also a Director of First Data CorporationBristol-Myers Squibb Company and Novell, Inc.


GRAPHIC

LOGO

PETER V. UEBERROTH

Director since 1986

Age 6970

Mr. Ueberroth is an investor and Chairman of the Contrarian Group, Inc., a business management company, and has held this position since 1989. He is the nonexecutive Co-Chairman of Pebble Beach Company. Mr. Ueberroth is also a Director of Adecco SA, Aircastle Limited, Ambassadors International, Inc. and Hilton Hotels Corporation.
LOGOJACOB WALLENBERG

Director since 2008

Age 52

Mr. Wallenberg is Chairman of the Board of Investor AB, a Swedish industrial holding company, and has held this position since April 2005. Mr. Wallenberg is also Vice Chairman of Skandinaviska Enskilda Banken AB, a North European financial group, having served as its Chief Executive Officer from 1997 to 1998 and as its Chairman of the Board from April 1998 to April 2005. Mr. Wallenberg also serves as Vice Chairman of Atlas Copco AB and SAS AB, both Swedish companies. Since January 2008, Mr. Wallenberg is a Senior Advisor to Foundation Asset Management Sweden AB. From January 2006 until December 2007, he was a Senior Advisor to Thisbe AB. He was acting Chairman of W Capital Management AB from January 2002 to December 2005. He is a Director of ABB Ltd.

GRAPHIC

LOGOJAMES B. WILLIAMS

Director since 1979

Age 7374

Mr. Williams retired in March 1998 as Chairman of the Board and Chief Executive Officer of SunTrust Banks, Inc., a bank holding company, which positions he had held for more than five years. He is a Director of Marine Products Corporation, Rollins, Inc. and RPC, Inc.

11




Ownership of Equity Securities of the Company

The following table sets forth information regarding beneficial ownership of Common Stock by each Director, each Director nominee, each individual named in the Summary Compensation Table on page 4448 (the “Named Executive Officers”), and our Directors and executive officers as a group, all as of February 20, 2007. The Company does not restrict pledges as pledging can provide a more attractive interest rate for personal loans. All shares held in brokerage margin accounts can be considered “pledged” and the Company has not forbidden margin accounts. None of the individuals named below has pledged any shares of Common Stock.22, 2008.

Name

 

 

 

Aggregate Number
of Shares
Beneficially Owned

 

Percent of
Outstanding
Shares
17

 

Herbert A. Allen

 

 

9,156,538

1

 

 

 

*

 

Ronald W. Allen

 

 

25,047

2

 

 

 

*

 

Cathleen P. Black

 

 

36,424

3

 

 

 

*

 

Barry Diller

 

 

1,212,146

4

 

 

 

*

 

Donald R. Keough

 

 

5,140,620

5

 

 

 

*

 

Donald F. McHenry

 

 

41,492

6

 

 

 

*

 

Sam Nunn

 

 

22,219

7

 

 

 

*

 

James D. Robinson III

 

 

84,835

8

 

 

 

*

 

Peter V. Ueberroth

 

 

99,161

9

 

 

 

*

 

James B. Williams

 

 

103,039,800

10

 

 

4.45%

 

 

E. Neville Isdell

 

 

1,188,712

11

 

 

 

*

 

Muhtar Kent

 

 

177,691

12

 

 

 

*

 

Gary P. Fayard

 

 

979,274

13

 

 

 

*

 

Mary E. Minnick

 

 

759,150

14

 

 

 

*

 

José Octavio Reyes

 

 

588,191

15

 

 

 

*

 

All Directors and Executive Officers as a Group (25 Persons)

 

 

124,911,360

16

 

 

5.37%

 

 


Name

Aggregate Number
of Shares
Beneficially Owned
Percent of
Outstanding
Shares17

Herbert A. Allen

8,854,4201

Ronald W. Allen

12,0002

Cathleen P. Black

10,2003

Barry Diller

1,201,0004

Alexis M. Herman

1,000

Donald R. Keough

5,040,9385

Donald F. McHenry

25,8866

Sam Nunn

1,0007

James D. Robinson III

63,8278

Peter V. Ueberroth

61,0009

Jacob Wallenberg

1,000

James B. Williams

102,092,879104.39%

E. Neville Isdell

2,027,68811

Muhtar Kent

321,91612

Gary P. Fayard

1,188,98213

Irial Finan

417,72214

José Octavio Reyes

720,75215

All Directors and Executive Officers as a Group (28 Persons)

125,031,885165.36%

* Less than 1% of issued and outstanding shares of Common Stock.

1Includes 2,847,920 shares held by Allen & Company Incorporated (“ACI”) and 14,160 share units credited under the Deferred Compensation Plan for Non-Employee Directors (the “Directors’ Deferral Plan”). Also includes 4,0006,500 shares held in twothree trusts in which Mr. Allen, in each case, is one of five trustees. Also includes 10,400 shares held by Allen Capital International L.P.Does not include 14,513 share units credited under The Coca-Cola Company Deferred Compensation Plan for Non-Employee Directors (the “Directors’ Deferral Plan”), 14,007 shares held by Allen Capital L.P. and 266,051 shares held by Allen Capital II, L.P.; Mr. Allen exercises no investment discretion or control over and has disclaimed beneficial ownershipwhich are settled in cash after completion of such shares.Board service. Does not include 8,204 share units credited under the Compensation Plan for Non-Employee Directors of The Coca-Cola Company (the “Directors’ Plan”), which are subject to the achievement of performance goals.

2Includes 2,000 shares held by Mr. Allen’s wife;wife. Mr. Allen has disclaimed beneficial ownership of such shares. Also includes 13,047Does not include 13,372 share units credited under the Directors’ Deferral Plan.Plan, which are settled in cash after completion of Board service. Does not include 8,204 share units credited under the Directors’ Plan, which are subject to the achievement of performance goals.

3Includes 10,200 shares jointly held with Ms. Black’s husband. Also includes 26,224Does not include 26,878 share units credited under the Directors’ Deferral Plan.Plan, which are settled in cash after completion of Board service. Does not include 8,204 share units credited under the Directors’ Plan, which are subject to the achievement of performance goals.

4Includes 1,200,000 shares whichthat may be acquired upon the exercise of call options, purchased from an unrelated third party, which are presently exercisable. Also includes 11,146Does not include 11,424 share units credited under the Directors’ Deferral Plan.


Plan, which are settled in cash after completion of Board service. Does not include 8,204 share units credited under the Directors’ Plan, which are subject to the achievement of performance goals.

5Includes 6,000 shares held by a trust of which a management company in which Mr. Keough holds a significant interest is the trustee. Also includes 131,000 shares held by a foundation of which he is one of eight trustees. Mr. Keough disclaims beneficial ownership of these 137,000 shares.shares held by the trust and the foundation. Also includes 3,620216,600 shares held by a limited liability company in which Mr. Keough’s children hold a majority of the economic interest. Mr. Keough and his wife have investment control over these shares. Mr. Keough disclaims beneficial ownership of these 216,600 shares except to the extent of his pecuniary interest therein. Does not include 3,710 share units credited under the Directors’ Deferral Plan.Plan, which are settled in cash after completion of Board service. Does not include 8,204 share units credited under the Directors’ Plan, which are subject to the achievement of performance goals.

6Includes 478490 shares held by Mr. McHenry’s grandchildren. Also includes 15,620Does not include 16,010 share units credited under the Directors’ Deferral Plan.Plan, which are settled in cash after completion of Board service. Does not include 8,204 share units credited under the Directors’ Plan, which are subject to the achievement of performance goals.

7Includes 21,219 Does not include 21,749 share units credited under the Directors’ Deferral Plan.Plan, which are settled in cash after completion of Board service. Does not include 8,204 share units credited under the Directors’ Plan, which are subject to the achievement of performance goals.

8Includes 31,600 shares held by a trust of which Mr. Robinson is a co-trustee. Also includes 21,088 share units credited under the Directors’ Deferral Plan. Does not include 2,118,0001,745,000 shares held by a trust of which Mr. Robinson is a beneficiary.beneficiary with no voting or investment power. Does not include 21,533 share units credited under the Directors’ Deferral Plan, which are settled in cash after completion of Board service. Does not include 8,204 share units credited under the Directors’ Plan, which are subject to the achievement of performance goals.

9Includes 22,000 shares held by a trust of which Mr. Ueberroth is one of two trustees and a beneficiary, 10,000 shares held by his wife and 8,000 shares held by a foundation of which he is one of six directors. Also includes 38,161Does not include 39,114 share units credited under the Directors’ Deferral Plan.Plan, which are settled in cash after completion of Board service. Does not include 8,204 share units credited under the Directors’ Plan, which are subject to the achievement of performance goals.

10Includes 87,160,21286,256,179 shares held by four foundations of which Mr. Williams is, in all cases, one of five trustees, and 15,786,700 shares held by a foundation of which he is one of three trustees. Also includes 42,888Does not include 43,958 share units credited under the Directors’ Deferral Plan.Plan, which are settled in cash after completion of Board service. Does not include 8,204 share units credited under the Directors’ Plan, which are subject to the achievement of performance goals.

11Includes 4,9175,167 shares credited to Mr. Isdell’s accounts under The Coca-Cola Company Thrift & Investment Plan (the “Thrift Plan”), 140,000349,610 shares of restricted stock and 1,477,156 shares that may be acquired upon the exercise of options, which are subject to transfer restrictions, and 7,695presently exercisable or that will become exercisable on or before April 22, 2008. Does not include 12,219 share units credited to his account under the thrift portion of The Coca-Cola Company Supplemental Benefit Plan (the “Supplemental Plan”). Also includes 840,345, which are settled in cash after retirement.

12 Includes 26,309 shares credited to Mr. Kent’s accounts under the Thrift Plan, 50,000 shares that are subject to performance criteria and 201,207 shares that may be acquired upon the exercise of options,

which are presently exercisable or that will become exercisable on or before April 22, 2008. Does not include 2,564 share units credited to his account under the thrift portion of the Supplemental Plan, which are settled in cash after retirement.

13 Includes 6,446 shares credited to Mr. Fayard’s accounts under the Thrift Plan, 105,251 shares of restricted stock, 50,000 shares that are subject to performance criteria, and 998,793 shares that may be acquired upon the exercise of options, which are presently exercisable or whichthat will become exercisable on or before April 27, 2007.

12 Includes 24,846 shares credited to Mr. Kent’s accounts under the Thrift Plan, 50,000 shares which are subject to performance criteria, and 94522, 2008. Does not include 7,066 share units credited to his account under the thrift portion of the Supplemental Plan. Also includes 57,500Plan, which are settled in cash after retirement.

14 Includes 60,000 shares whichof restricted stock, 50,000 shares that are subject to performance criteria and 293,397 shares that may be acquired upon the exercise of options, which are presently exercisable or whichthat will become exercisable on or before April 27, 2007.

13 Includes 5,641 shares credited to Mr. Fayard’s accounts under the Thrift Plan, 41,882 shares which are subject to transfer restrictions, 50,000 shares which are subject to performance criteria, and 5,59422, 2008. Does not include 2,796 share units credited to hisMr. Finan’s account under the thrift portion of the Supplemental Plan. Also includes 847,750 shares which may be acquired upon the exercise of optionsThe Coca-Cola Export Corporation International Thrift Plan (the “International Thrift Plan”), which are presently exercisable or which will become exercisable on or before April 27, 2007.settled in cash after retirement.

14 15Includes 19,378 shares credited to Ms. Minnick’s accounts under the Thrift Plan, 19,228 shares which are subject to transfer restrictions, 50,000 shares which are subject to performance criteria, and 5,737 share units credited to her account under the thrift portion of the Supplemental Plan. Also includes 608,320 shares which may be acquired upon the exercise of options which are presently exercisable or which will become exercisable on or before April 27, 2007. See page 65 for the effect of Ms. Minnick’s departure.

15 Includes 45,77346,913 shares held by a trust in which Mr. Reyes has an indirect beneficial interest. Also includes 23,100 restricted stock units which are subject to transfer restrictions and 755 share units credited to Mr. Reyes’ account under The Coca-Cola Export Corporation International Thrift Plan (the “International Thrift Plan”).  Also includes 518,563673,839 shares whichthat may be acquired upon the exercise of options, which are presently exercisable or whichthat will become exercisable on or before April 27, 2007.


16 Includes 207,093 share units credited under the Directors’ Deferral Plan, 243,287 shares which are subject to transfer restrictions, 48,66122, 2008. Does not include 75,600 restricted stock units, which will be settled in shares upon vesting, and 773 share units credited to Mr. Reyes’ account under the International Thrift Plan, which are subject to transfer restrictions, 259,000settled in cash after retirement.

16 Includes 690,409 shares whichof restricted stock, 209,000 shares that are subject to performance criteria, 6,103,2057,469,409 shares whichthat may be acquired upon the exercise of options, which are presently exercisable or whichthat will become exercisable on or before April 27, 2007, 82,81322, 2008 and 69,441 shares credited to accounts under the Thrift Plan. Does not include 212,261 share units credited under the Directors’ Deferral Plan, 8,37082,040 share units credited under the Directors’ Plan which are subject to the achievement of performance goals, 217,157 restricted stock units, which will be settled in shares upon vesting, 14,184 share units credited to accounts under the International Thrift Plan and 34,38940,994 share units credited to accounts under the thrift portion of the Supplemental Plan.

17Share units credited under the Directors’ Deferral Plan, the Directors’ Plan, the International Thrift Plan and the thrift portion of the Supplemental Plan are not counted as outstanding shares in calculating these percentages. Restricted stock units, which will be settled in shares upon vesting, also are not counted.

Principal Shareowners

Set forth in the table below is information about the number of shares held as of December 31, 2007 by persons we know to be the beneficial owners of more than five percent of the issued and outstanding Common Stock. The percentage ownership is stated as of February 22, 2008.

Name and Address

  Number of Shares
Beneficially Owned
  Percent of Class
as of
February 22, 2008

Berkshire Hathaway Inc.1

  200,000,000  8.61%

1440 Kiewit Plaza

    

Omaha, Nebraska 68131

    

1 Berkshire Hathaway Inc. (“Berkshire Hathaway”), a diversified holding company, has informed the Company that, as of December 31, 2007, it held an aggregate of 200,000,000 shares of Common Stock through subsidiaries.

Section 16(a) Beneficial Ownership Reporting Compliance

Executive officers, Directors and certain persons who own more than ten percent of the outstanding shares of Common Stock are required by Section 16(a) of the Securities Exchange Act of 1934, as amended (the “1934 Act”), and related regulations:

·

to file reports of their ownership of Common Stock with the SEC and the New York Stock Exchange (the “Exchange”“NYSE”); and

·

to furnish us with copies of the reports.

With one exception weWe received written representations from each such person who did not file an annual report with the SEC on Form 5 that no Form 5 was due. Based on our review of the reports and representations, except as set forth below, we believe that all required Section 16(a) reports were timely filed in 2006. Dominique Reiniche2007. However, on April 4, 2007, one late Form 4 was filed a Form 5 on February 2, 2007 which includedwith respect to the late reporting of theSeptember 21, 2006 sale of 8,899 shares on July 29, 2005 in connection with an option exercise.

Principal Shareowners

Set forth in the table below is information as of December 31, 2006 about persons we know to be the beneficial owners of more than five percent of the issued and outstanding Common Stock:

Name and Address

 

 

 

Number of Shares
Beneficially Owned

 

Percent of Class
as of
December 31, 2006

 

Berkshire Hathaway Inc.1

 

 

200,000,000

 

 

 

8.62%

 

 

440 Kiewit Plaza

 

 

 

 

 

 

 

 

 

Omaha, Nebraska 68131

 

 

 

 

 

 

 

 

 


1 Berkshire Hathaway Inc. (“Berkshire Hathaway”), a diversified holding company, has informed the Company that, as of December 31, 2006, it held an aggregate of 200,000,00013,200 shares of Common Stock through subsidiaries.held by a trust where Mr. Robinson, a Director, serves as co-trustee with Wachovia Bank N.A. Mr. Robinson did not participate in the timing of the decision to sell the shares.

Information About the Board of Directors and Corporate Governance

The Board is elected by the shareowners to oversee their interest in the long-term health and the overall success of the business and its financial strength. The Board serves as the ultimate decision-making body of the Company, except for those matters reserved to or shared with the shareowners. The Board selects and oversees the members of senior management, who are charged by the Board with conducting the business of the Company.


The Committee on Directors and Corporate Governance periodically reviews and assesses the Company’s corporate governance policies.

The Chairman of the Committee on Directors and Corporate Governance presides at all meetings of non-management Directors, as well as all meetings of independent Directors. These meetings of non-management Directors are held on a regular basis and include the meeting at which the evaluation of the Chief Executive Officer is conducted. The Committee on Directors and Corporate Governance leads the Board’s process of Board and Committee evaluations and carefully examines the performance and qualifications of each incumbent Director or nominee for Director before deciding whether to recommend him or her to the Board for renomination.renomination or nomination, as the case may be.

Independence DeterminationDeterminations

In making independence determinations, the Board observes all criteria for independence established by the SEC, the ExchangeNYSE and other governing laws and regulations. The Board considers all relevant facts and circumstances in making an independence determination.

To be considered independent:

·

the Director must meet the bright-line independence tests under the listing standards of the Exchange;NYSE; and

·

the Board must affirmatively determine that the Director otherwise has no material relationship with the Company directly, or as an officer, shareowner or partner of an organization that has a relationship with the Company.

The Board has adopted categorical standards as part of the Company’s Corporate Governance Guidelines, which provide that the following will not be considered material relationships that would impact a Director’s independence:

1.    the Director is an executive officer or employee or any member of his or her immediate family is an executive officer of any other organization that does business with the Company and the annual sales to, or purchases from, the Company are less than $1 million or 1% of the consolidated gross revenues of such organization, whichever is more;

1.the Director is an executive officer or employee or any member of his or her immediate family is an executive officer of any other organization that does business with the Company and the annual sales to, or purchases from, the Company are less than $1 million or 1% of the consolidated gross revenues of such organization, whichever is more;

2.    the Director or any member of his or her immediate family is an executive officer of any other organization which is indebted to the Company, or to which the Company is indebted, and the total amount of either company’s indebtedness to the other is less than $1 million or 1% of the total consolidated assets of the organization on which the Director or any member of his or her immediate family serves as an executive officer, whichever is more;

2.the Director or any member of his or her immediate family is an executive officer of any other organization which is indebted to the Company, or to which the Company is indebted, and the total amount of either company’s indebtedness to the other is less than $1 million or 1% of the total consolidated assets of the organization on which the Director or any member of his or her immediate family serves as an executive officer, whichever is more;

3.    the Director is a director or trustee, but not an executive officer, or any member of his or her immediate family is a director, trustee or employee, but not an executive officer, of any other organization (other than the Company’s outside auditing firm) that does business with, or receives donations from, the Company;

3.the Director is a director or trustee, but not an executive officer, or any member of his or her immediate family is a director, trustee or employee, but not an executive officer, of any other organization (other than the Company’s outside auditing firm) that does business with, or receives donations from, the Company;

4.    the Director or any member of his or her immediate family holds a less than 10% interest in any other organization that has a relationship with the Company; or

4.the Director or any member of his or her immediate family holds a less than 10% interest in any other organization that has a relationship with the Company; or

5.    the Director or any member of his or her immediate family serves as an executive officer of a charitable or educational organization which receives contributions from the Company in a single fiscal year of less than $1 million or 2% of that organization’s consolidated gross revenues, whichever is more.

5.the Director or any member of his or her immediate family serves as an executive officer of a charitable or educational organization which receives contributions from the Company in a single fiscal year of less than $1 million or 2% of that organization’s consolidated gross revenues, whichever is more.

The Board did not consider transactions with entities in which the Director or an immediate family member served only as a director or trustee. Nor did the Board consider transactions of less than


$120,000 $120,000 or transactions with entities in which the Director or an immediate family member had a less than 10% interest.

The Board, through its Committee on Directors and Corporate Governance, annually reviews all relevant business relationships any Director may have with the Company. As a result of its annual review, the Board has determined that none of the following Directors has a material relationship with the Company and, as a result, such Directors are determined to be independent: Ronald W. Allen, Cathleen P. Black, Barry Diller, Alexis M. Herman, Donald R. Keough, Donald F. McHenry, Sam Nunn, James D. Robinson III, Peter V. Ueberroth, Jacob Wallenberg and James B. Williams. None of the Directors who were determined to be independent had any relationships that were outside the categorical standards identified above. Warren E. Buffett, Maria Elena Lagomasino and J. Pedro Reinhard served on the Board until the expiration of their terms on April 19, 2006. The Board had determined that Ms. Lagomasino and Messrs. Buffett and Reinhard were independent for the period of their service on the Board during 2006.

The Board also examined the Company’s relationship with The Hearst Corporation and its subsidiaries. Cathleen P. Black, one of our Directors, is Senior Vice President and a director of The Hearst Corporation. She is also Senior Vice President and a director of Hearst Communications, Inc. and President of its Hearst Magazines division.unit. The Board determined that the relationship was not material since (i) the amounts involved were less than 1% of the consolidated revenues of both the Company and The Hearst Corporation, (ii) the payments were for print and media advertising in the ordinary course of business, and (iii) the Company has had a relationship with The Hearst Corporation for many years prior to Ms. Black’s

relationship with either the Company or The Hearst Corporation. This relationship is within the rules of the ExchangeNYSE and falls within categorical standard number 1 above. The relationship is also consistent with Ms. Black’s status as an independent Director.

The Board examined payments made by the Company to IAC/InterActiveCorp and its subsidiaries (“IAC”) where Barry Diller, one of our Directors, is Chairman of the Board and Chief Executive Officer. The Board determined that the relationship was not material since (i) the amounts involved were less than 1% of the consolidated revenues of both the Company and IAC, (ii) the payments were for on-line advertising in the ordinary course of business, and (iii) the Company has had a relationship with the predecessors of IAC for many years prior to Mr. Diller’s service as a Director of the Company. This relationship is within the rules of the ExchangeNYSE and falls within categorical standard number 1 above. The relationship is also consistent with Mr. Diller’s status as an independent Director.

The relationship between the Company and Donald F. McHenry, one of our Directors, is described on page 23. The Board determined that this relationship is not material. The purchase of Mr. McHenry’s shares of Brucephil, Inc. (“Brucephil”), the parent company of The Philadelphia Coca-Cola Bottling Company, by Brucephil was part of an overall plan by the Company to purchase the remaining shares of Brucephil not already owned by the Company. Mr. McHenry was a passive investor in Brucephil, had owned the shares since 1988 and played no active role in the transaction. The relationship is within the rules of the Exchange and the Company sought and received the advice of the Exchange in determining Mr. McHenry’s independence. This relationship falls within categorical standard number 4 above. The relationship is also consistent with Mr. McHenry’s status as an independent Director.

The Board examined the Company’s charitable donations and sponsorships to Points of Light & Hands onOn Network, where Michelle Nunn, the daughter of Sam Nunn, one of our Directors, is President,was Chief Executive Officer and a director.of Hands On Network until it merged with the Points of Light Foundation to form Points of Light & Hands On Network. She is now President of Points of Light & Hands On Network. The Board determined that this relationship was not material since (i) the amounts involved were a small percentage of the revenues or donations received by Points of Light & Hands on Network and a small percentage of the Company’s overall charitable donations and sponsorships, and (ii) the donations and sponsorships were within the Company’s philosophy of supporting local and civic


organizations in the communities where we operate. This relationship is within the rules of the ExchangeNYSE and falls within categorical standard number 5 above. The relationship is also consistent with Mr. Nunn’s status as an independent Director.

The indirect relationship between the Company and James D. Robinson III, one of our Directors, is described on page 23.24. The Board determined that this relationship is not material given the indirect nature of his daughter-in-law’s interest and the fact that the Company’s business relationship with the Delaware North Companies, Inc. (“Delaware North”) has been in existence for over 75 years. The relationship is within the Company’s ordinary course of business and is within the rules of the Exchange.NYSE. This relationship falls within categorical standard number 1 above. The relationship is also consistent with Mr. Robinson’s status as an independent Director.

A daughter of Peter V. Ueberroth, one of our Directors, is an executive officer of the National Basketball Association (the “NBA”) with which the Company has a contractual relationship. The relationship is described on page 23.24. The Board determined that this indirect relationship is not material and is consistent with Mr. Ueberroth’s status as an independent Director.material. The Company’s relationship with the NBA has been in existence since the late 1980’s, long before Mr. Ueberroth’s daughter served as an executive officer of that organization. This relationship is within the rules of the ExchangeNYSE and falls within categorical standard number 1 above.

The relationship betweenis consistent with Mr. Ueberroth’s status as an independent Director.

In addition, a brother of Mr. Ueberroth is an executive officer, director, and majority owner of Preferred Hotel Group, Inc. (“Preferred Hotel Group”) with which the Company and Berkshire Hathawayhas a beverage marketing agreement. The relationship is described beginning on page 23. Warren E. Buffett, a Director of the Company until April 19, 2006,25. The Board determined that this indirect relationship is Chairman of the Board and Chief Executive Officer and the major shareowner of Berkshire Hathaway. Berkshire Hathaway is a greater than 5% shareowner of the Company. As of February 20, 2007, Berkshire Hathaway, through its subsidiaries, owned 200,000,000 shares of Common Stock with a market value of approximately $9.56 billion. Although some ofnot material since (i) the amounts involved in transactions between the Company and entities in which Berkshire Hathaway has a controlling or equity interest are substantial, in the aggregate they representwere less than 1% of the consolidated gross revenues of Berkshire Hathaway. The Board determined that the relationships with companies in which Mr. Buffett holds an indirect interest are not material given the size of the gross revenues of Berkshire Hathaway and its substantial ownership in the Company. The Board also considered the fact that the Company’s relationships with International Dairy Queen, Inc., McLane Company, Inc., Moody’s Corporation and American Express Company were in existence prior to Berkshire Hathaway acquiring its interests. In addition, these relationships are on comparable terms with other similar relationshipsboth the Company has with entities not affiliated with Berkshire Hathaway. The relationships are withinand Preferred Hotel Group, (ii) the Company’spayments were for beverage marketing in the ordinary course of business, and are(iii) Mr. Ueberroth has not had any direct or indirect beneficial interest in, or involvement as an officer or director of Preferred Hotel Group. This relationship is within the rules of the Exchange. This relationshipNYSE and falls within categorical standard number 1 above. The relationship is consistent with Mr. Ueberroth’s status as an independent Director.

The independent Directors, who constitute a majority of the Board of Directors, are also identified by an asterisk on the next table. Even though he is not currently determined to be independent, Herbert A. Allen has contributed greatly to the Board of Directors and the Company through his wealth of experience, expertise and judgment.

17




The Board and Board Committees

In 2006,2007, the Board of Directors held seven meetings and Committees of the Board of Directors held a total of 3536 meetings. Overall attendance at such meetings was approximately 96%. Each Director attended more than 75% of the aggregate of all meetings of the Board of Directors and the Committees on which he or she served during 2006.2007.

The Board of Directors has an Audit Committee, a Compensation Committee, a Committee on Directors and Corporate Governance, an Executive Committee, a Finance Committee, a Management Development Committee and a Public Issues and Diversity Review Committee. The Board of Directors has adopted a written charter for each of these Committees. The Company has adopted a Code of Business Conduct for Non-Employee Directors. In addition, the Company has adopted a Code of Business Conduct applicable to the Company’s employees, including the Named Executive Officers. The full text of each Committee charter, and the Company’s Corporate Governance Guidelines and the Company’s Codes of Business Conduct are available on the Company’s website located atwww.thecoca-colacompany.com.

The following table describes the current members of each of the Committees and the number of meetings held during 2006.2007.

 

 

 

AUDIT

 

 

 

COMPENSATION

 

 

 

DIRECTORS
AND
CORPORATE
GOVERNANCE

 

 

 

EXECUTIVE

 

 

 

FINANCE

 

 

 

MANAGEMENT
DEVELOPMENT

 

 

 

PUBLIC
ISSUES
AND
DIVERSITY
REVIEW

 

Herbert A. Allen

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

X

 

 

 

X

 

 

 

X

 

 

 

 

 

Ronald W. Allen*

 

 

 

X

 

 

 

X

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

X

 

Cathleen P. Black*

 

 

 

 

 

 

 

Chair

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

X

 

Barry Diller*

 

 

 

 

 

 

 

 

 

 

 

X

 

 

 

 

 

 

 

X

 

 

 

X

 

 

 

 

 

E. Neville Isdell

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Chair

 

 

 

 

 

 

 

 

 

 

 

 

 

Donald R. Keough*

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Chair

 

 

 

X

 

Donald F. McHenry*

 

 

 

X

 

 

 

 

 

 

 

X

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Chair

 

Sam Nunn*

 

 

 

 

 

 

 

X

 

 

 

 

 

 

 

 

 

 

 

X

 

 

 

 

 

 

 

 

 

James D. Robinson III*

 

 

 

 

 

 

 

X

 

 

 

Chair

 

 

 

 

 

 

 

 

 

 

 

X

 

 

 

 

 

Peter V. Ueberroth*

 

 

 

Chair

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

X

 

 

 

 

 

 

 

 

 

James B. Williams*1

 

 

 

X

 

 

 

 

 

 

 

 

 

 

 

X

 

 

 

Chair

 

 

 

X

 

 

 

 

 

Number of Meetings

 

 

 

8

 

 

 

6

 

 

 

6

 

 

 

1

 

 

 

5

 

 

 

5

 

 

 

4

 

   AUDIT COMPENSATION DIRECTORS
AND
CORPORATE
GOVERNANCE
 EXECUTIVE FINANCE MANAGEMENT
DEVELOPMENT
 PUBLIC
ISSUES
AND
DIVERSITY
REVIEW

Herbert A. Allen

      X X X  

Ronald W. Allen*

 X X        

Cathleen P. Black*

   Chair       X

Barry Diller*

    X  X X  

Alexis M. Herman*1

   X       X

E. Neville Isdell

      Chair     

Donald R. Keough*

         Chair X

Donald F. McHenry*

 X  X     Chair

Sam Nunn*

       X  X

James D. Robinson III*

   X Chair    X  

Peter V. Ueberroth*

 Chair     X   

Jacob Wallenberg*2

    X     X

James B. Williams*3

 X    X Chair X  

Number of Meetings

 9 8 5 1 5 4 4

 

* Independent Directors

1Ms. Herman began her service as a Director on October 18, 2007.

2 Mr. Wallenberg began his service as a Director on January 1, 2008.

3 The Board of Directors has appointed Mr. Williams to the Audit Committee even though he serves on the audit committees of three other public companies. The Board of Directors believes its decision is in the best interests of shareowners. Mr. Williams is retired. The other three companies are related in that they share a common management and are under common control and so service is less burdensome than would be the case for three unrelated public companies. Mr. Williams’ experience and knowledge of the Company are very helpful to the Audit Committee.

The Audit Committee

Under the terms of its charter, the Audit Committee represents and assists the Board in fulfilling its oversight responsibility relating to the integrity of the Company’s financial statements and the financial reporting process, the systems of internal accounting and financial controls, the internal audit function and the annual independent audit of the Company’s financial statements. The Audit Committee also oversees the Company’s compliance with legal and regulatory requirements and its ethics program, the


independent auditors’ qualifications and independence, the performance of the Company’s internal audit function and the performance of its independent auditors. In fulfilling its duties, the Audit Committee, among other things, shall:

·

have the sole authority and responsibility to hire, evaluate and, where appropriate, replace the independent auditors;

·

meet and review with management and the independent auditors the interim financial statements and the Company’s disclosures under Management’s Discussion and Analysis of Financial Condition and Results of Operations prior to the filing of the Company’s Quarterly Reports on Form 10-Q;

·

meet and review with management and the independent auditors the financial statements to be included in the Company’s Annual Report on Form 10-K (or the annual report to shareowners) including (i) their judgment about the quality, not just acceptability, of the Company’s accounting principles, including significant financial reporting issues and judgments made in connection with the preparation of the financial statements; (ii) the clarity of the disclosures in the financial statements; and (iii) the Company’s disclosures under Management’s Discussion and Analysis of Financial Condition and Results of Operations, including critical accounting policies;

·

review and discuss with management, the internal auditors and the independent auditors the Company’s policies with respect to risk assessment and risk management;

·

review and discuss with management, the internal auditors and the independent auditors the Company’s internal controls, the results of the internal audit program, and the Company’s disclosure controls and procedures, and quarterly assessment of such controls and procedures;

·

establish procedures for handling complaints regarding accounting, internal accounting controls and auditing matters, including procedures for confidential, anonymous submission of concerns by employees regarding accounting and auditing matters; and

·

review and discuss with management, the internal auditors and the independent auditors the overall adequacy and effectiveness of the Company’s legal, regulatory and ethical compliance programs.programs; and

consider issues involving any related party transactions with the Chief Executive Officer and any holder of more than five percent of any class of the Company’s voting securities.

Each member of the Audit Committee meets the independence requirements of the Exchange,NYSE, the 1934 Act and the Company’s Corporate Governance Guidelines. Each member of the Audit Committee is financially literate, knowledgeable and qualified to review financial statements. The “audit committee financial expert” designated by the Board is Peter V. Ueberroth.

The Compensation Committee

Under the terms of its charter, the Compensation Committee has overall responsibility for evaluating and approving compensation plans, policies and programs of the Company applicable primarily to elected officers and senior executives of the Company. In fulfilling its duties, the Compensation Committee, among other things, shall:

·

measure the Chief Executive Officer’s performance against his goals and objectives pursuant to the Company plans;

·

determine the compensation of the Chief Executive Officer after considering the evaluation by the Board of Directors of his performance;


·

review and approve compensation of elected officers and all senior executives based on their evaluations, taking into account the evaluation by the Chief Executive Officer;

·

review and approve any employment agreements, severance arrangements, retirement arrangements, change in control agreements/provisions, and any special or supplemental benefits for each elected officer and senior executive of the Company;

·       approve,

have the authority to modify or amend all non-equity plans designed and intended to provide compensation primarily for elected officers and senior executives of the Company;

·

have the authority to retain and terminate any compensation consultant to be used to assist in the evaluation of the Chief Executive Officer’s, senior executives’ or elected officers’ compensation and approve the consultant’s fees and other retention terms;

make any recommendations to the Board regarding adoption of equity plans; and

·

have the authority to modify or amend all equity plans.

Each memberThe Compensation Committee also makes decisions that affect a larger group of employees. The Compensation Committee approves proposed plans and rewards systems. When the Compensation Committee meetsapproves financial targets and determines payments under the independence requirementsannual incentive plan, it is doing so for all employees eligible to participate in the plan, including senior executives. The Compensation Committee also approves all stock option awards and all awards of the Exchange, the Internal Revenue Code of 1986, as amended (the “Code”),restricted stock and the Company’s Corporate Governance Guidelines.performance share units that also may be awarded to employees who are not elected officers or senior executives.

To assist the Compensation Committee with its responsibilities, it has retained the services of the compensation consulting firm, Towers Perrin. The consultant reports to Cathleen P. Black, the Compensation Committee Chair. The roleAdditional information regarding the Compensation Committee’s engagement of executive officers in the compensation processTowers Perrin is describeddisclosed on page 38.42.

The Compensation Committee also makes decisions which affect a larger groupEach member of employees. The Compensation Committee approves proposed plans and rewards systems. When the Compensation Committee approves financial targetsmeets the independence requirements of the NYSE, the Internal Revenue Code of 1986, as amended (the “Tax Code”), and determines payments under the annual incentive plan which applies to the senior executives, it is also approving financial targets for a larger population of employees. The Compensation Committee also approves all stock option awards to approximately 7,000 recipients. The Compensation Committee also approves all awards of restricted stock and performance share units which also may be awarded to employees who are not elected officers or senior executives.Company’s Corporate Governance Guidelines.

The Committee on Directors and Corporate Governance

Under the terms of its charter, the Committee on Directors and Corporate Governance is responsible for considering and making recommendations concerning the function and needs of the Board, and the review and development of corporate governance guidelines. In fulfilling its duties, the Committee on Directors and Corporate Governance, among other things, shall:

·

seek individuals qualified to be Board members consistent with criteria established by the Board including evaluating persons suggested by shareowners or others;

·

recommend to the Board director nominees for the next annual meeting of shareowners;

·

oversee the evaluation of the Board and management;

·

gather and review information for the annual evaluation of the Chief Executive Officer to be presented to the Board for discussion and review;

·

periodically review and reassess the adequacy of the Company’s Corporate Governance Guidelines and recommend any changes to the Board for approval;

·

consider issues involving related party transactions with Directors and similar issues;

have the authority to employ consultants or advisors to evaluate Director compensation and to approve consulting fees and other terms of such engagement; and

·

review and recommend all matters pertaining to fees and retainers paid to Directors.


The Chairman of the Committee on Directors and Corporate Governance presides at all meetings of non-management Directors, including the meeting in which the Chief Executive Officer’s performance is evaluated, and at all meetings of independent Directors. The current Chairman of the Committee on Directors and Corporate Governance is James D. Robinson III.

Each member of the Committee on Directors and Corporate Governance meets the independence requirements of the ExchangeNYSE and the Company’s Corporate Governance Guidelines.

In 2007, the Committee on Directors and Corporate Governance engaged the consulting firm Watson Wyatt Worldwide to perform a benchmarking survey on director compensation within the Company’s peer group as described on page 41. The Committee on Directors and Corporate Governance did not request a recommendation on compensation from Watson Wyatt Worldwide.

The Executive Committee

Under the terms of its charter, the Executive Committee has the authority to exercise the power and authority of the Board between meetings, except the powers reserved for the Board or the shareowners by Delaware Law.

The Finance Committee

Under the terms of its charter, the Finance Committee is appointed to assisthelps the Board in dischargingfulfill its responsibilities relating to oversight of the Company’s financial affairs. In fulfilling its duties, the Finance Committee, among other things, shall:

·

formulate and recommend for approval to the Board the financial policies of the Company;

·

maintain oversight of the budget and financial operations of the Company;

·

review and recommend capital expenditures to the Board;

·

evaluate the performance of and returns on approved capital expenditures; and

·

recommend dividend policy to the Board.

The Management Development Committee

Under the terms of its charter, the Management Development Committee aidshelps the Board in dischargingfulfill its responsibilities relating to succession planning and oversight of talent development for senior positions.

The Public Issues and Diversity Review Committee

Under the terms of its charter, the Public Issues and Diversity Review Committee aidshelps the Board in dischargingfulfill its responsibilities relating to public issues and diversity. In fulfilling its duties, the Public Issues and Diversity Review Committee, among other things, shall:

·

review the Company’s policy and practice relating to significant public issues of concern to shareowners, the Company, the business community and the general public;

·

monitor the Company’s progress towards its overall diversity goals, compliance with its responsibilities as an equal opportunity employer and compliance with any legal obligation arising out of employment discrimination class action litigation; and

·

review and recommend the Board’s position on shareowner proposals in the annual proxy statement.


Director Nominations

The Committee on Directors and Corporate Governance will consider recommendations for directorships submitted by shareowners. Shareowners who wish the Committee on Directors and Corporate Governance to consider their recommendations for nominees for the position of Director should submit their recommendations in writing to the Committee on Directors and Corporate Governance in care of the Office of the Secretary, The Coca-Cola Company, P.O. Box 1734, Atlanta, Georgia 30301. Recommendations by shareowners that are made in accordance with these procedures will receive the same consideration by the Committee on Directors and Corporate Governance as other suggested nominees.

In its assessment of each potential candidate, including those recommended by shareowners, the Committee on Directors and Corporate Governance will reviewreviews the nominee’s judgment, integrity, experience, independence, understanding of the Company’s business or other related industries and such other factors the Committee on Directors and Corporate Governance determines are pertinent in light of the current needs of the Board. Diversity of race, ethnicity, gender and age are factors in evaluating candidates for Board membership. The Committee on Directors and Corporate Governance will also taketakes into account the ability of a Director to devote the time and effort necessary to fulfill his or her responsibilities to the Company.

Nominees may be suggested by Directors, members of management, shareowners or, in some cases, by a third-party firm. In identifying and considering candidates for nomination to the Board, the Committee on Directors and Corporate Governance considers, in addition to the requirements set out in the Company’s Corporate Governance Guidelines and its charter, quality of experience, the needs of the Company and the range of talent and experience already represented on the Board.

The Committee on Directors and Corporate Governance sometimes uses the services of a third-party executive search firm to assist it in identifying and evaluating possible nominees for Director. The Company has engaged the firm Egon Zehnder International to assist in the development and execution over time of a boardBoard succession plan.

Certain Related Person Transactions

Herbert A. Allen

Herbert A. Allen, one of our Directors, is President, Chief Executive Officer and a Director of Allen & Company Incorporated (“ACI”) and a principal shareowner of ACI’s parent. ACI is an indirect equity holder of Allen & Company LLC (“ACL”). ACI transferred its investment and financial advisory services business to ACL in September 2002.

ACI has leased and subleased office space since 1977 in a building owned by one of our subsidiaries and located at 711 Fifth Avenue, New York, New York. In June 2005, ACI assigned the lease and sublease to ACL. In 2006,2007, ACL paid approximately $4.0$4.5 million in rent and related expenses and it is expected that ACL will pay a highersimilar amount in 2007 as a result2008 under the terms of a rent escalation clause in the current lease. In the opinion of management, the terms of the lease, which waswere modified in 2002, are fair and reasonable and as favorable to the Company as those whichthat could have been obtained from unrelated third parties at the time of the execution of the lease.

22




Donald F. McHenry

Donald F. McHenry, oneIn 2007, the Company paid ACL $1,000,000 for financial advisory services it provided in connection with a potential transaction. In the opinion of our Directors, had a very small percentage interestmanagement, the terms of the financial advisory services arrangement are fair and reasonable and as a passive shareowner in Brucephil. Mr. McHenry had owned the shares since 1988. The Company, Brucephil and the controlling shareowners of Brucephil entered into various agreements designed to leadfavorable to the acquisition by the Company of the shares of Brucephil not currently owned by the Company. In connection with the agreements, the Company requiredas those that Brucephil repurchase the equity interests of the non-controlling shareowners, including Mr. McHenry. The price for the repurchase was approved by the Company and the Company financed a portion of the associated costs. In connection with the repurchase, Mr. McHenry received approximately $3.0 million for his shares.could be obtained from unrelated third parties.

James D. Robinson III

A daughter-in-law of James D. Robinson III, one of our Directors, has an indirect minority equity interest in Delaware North. Pursuant to certain long-term agreements, the Company is the preferred beverage supplier for Delaware North. In addition, the Company has a sponsorship agreement with a subsidiary of Delaware North relating to the TD Banknorth Garden in Boston. In 2006,2007, the Company paid Delaware North and its subsidiaries approximately $3.2 million in marketing and sponsorship payments in the ordinary course of business. In 2007, Delaware North and its subsidiaries made payments totaling approximately $4.0$4.8 million to the Company directly and through bottlers and other agents to purchase fountain syrups and other products in the ordinary course of business. Also, in 2006 the Company paid Delaware North and its subsidiaries approximately $2.1 million in marketing payments in the ordinary course of business. The Company has had a relationship with Delaware North for over 75 years. In the opinion of management, the terms of the agreements are fair and reasonable and as favorable to the Company as those which could have been obtained from unrelated third parties at the time of the execution of the agreements. Mr. Robinson receives no benefit from this relationship.

Peter V. Ueberroth

A daughter of Peter V. Ueberroth, one of our Directors, is an executive officer of the NBA. The Company and the NBA have entered into a four-year partnershipmarketing agreement. The Company made payments totaling approximately $11.8$8.2 million to the NBA in 20062007 for marketing, media placement, advertising, sponsorship, tickets and other similar itemstickets in the ordinary course of business. The Company has had a relationship with the NBA since the late 1980’s. In the opinion of management, the terms of the agreement are fair and reasonable. Mr. Ueberroth receives no benefit from this relationship.

In addition, a brother of Mr. Ueberroth is an executive officer, director and majority owner of Preferred Hotel Group. The Company and Preferred Hotel Group have entered into a beverage marketing agreement. The Company made payments totaling approximately $153,000 to Preferred Hotel Group in 2007 for beverage marketing services in the ordinary course of business. In the opinion of management, the terms of the agreement are fair and reasonable and as favorable to the Company as those which could have been obtained from unrelated third parties. Mr. Ueberroth receives no benefit from this relationship.

Berkshire Hathaway

Berkshire Hathaway is a significant shareowner of the Company. Additionally, Warren E. Buffett, a Director of the Company until April 19, 2006, is Chairman of the Board, Chief Executive Officer and the major shareowner of Berkshire Hathaway. McLane Company, Inc. (“McLane”) is a wholly owned subsidiary of Berkshire Hathaway. In 2006,2007, McLane made payments totaling approximately $106.7$123 million to the Company to purchase fountain syrup and other products in the ordinary course of business. Also in 2006,2007, McLane received from the Company approximately $6.8$7 million in agency commissions and marketing payments relating to the sale of the Company’s products to customers in the ordinary course of business. This business relationship was in place for many years prior to Berkshire Hathaway’s acquisition of McLane in 2003, is fair and reasonable, and is on terms substantially similar to the Company’s relationships with other customers.

International Dairy Queen, Inc. (“IDQ”) is a wholly owned subsidiary of Berkshire Hathaway. In 2006,2007, IDQ and its subsidiaries made payments totaling approximately $2.0$2.4 million to the Company directly and through bottlers and other agents to purchase fountain syrup and other products in the ordinary course of business. Also in 2006,2007, IDQ and its subsidiaries received promotional and marketing


incentives based on the volume of both corporate and franchised stores, volume totaling approximately $1.1 million$754,000 from the Company and its subsidiaries in the ordinary course of business. This business relationship was in place for many years prior to Berkshire Hathaway’s acquisition of IDQ, is fair and reasonable, and is on terms substantially similar to the Company’s relationships with other customers.

FlightSafety International, Inc. (“FlightSafety”) is a wholly owned subsidiary of Berkshire Hathaway. In 2006,2007, the Company entered into a five-year agreement withpaid FlightSafety to provideapproximately $723,000 for providing pilot, flight attendant and mechanic training services to the Company, services it had provided in prior years. In 2006, the Company paid FlightSafety approximately $468,000 for providing these services to the Company in the ordinary course of business. In the opinion of management, the terms of the FlightSafety contractagreement under which these services are provided are fair and reasonable, and as favorable to the Company as those which could have been obtained from unrelated third parties at the time of the execution of the contract.agreement.

XTRA Corporation is a wholly owned subsidiary of Berkshire Hathaway. In 2006,2007, the Company paid approximately $352,000$233,000 to XTRA Corporation for an equipment leasethe rental of trailers used to transport and store product in the ordinary course of business. In the opinion of management, the terms of the lease are fair and reasonable, and as favorable to the Company as those which could have been obtained from unrelated third parties at the time of the execution of the lease.

Berkshire Hathaway holds a significant equity interest in Moody’s Corporation to which(“Moody’s”). In 2007, the Company paid fees of approximately $318,000 in 2006$234,000 to a subsidiary of Moody’s for rating our commercial paper programs and other services in the ordinary course of business. Also in 2007, the Company paid fees of $370,000 to a subsidiary of Moody’s for rating the Company’s offering of debt securities. The relationship with Moody’s Corporation is fair and reasonable and is on terms substantially similar to the Company’s relationships with similar companies.

Berkshire Hathaway also holds a significant equity interest in American Express Company (“American Express”). In 2006,2007, the Company paid fees of approximately $732,000$709,000 for credit card memberships, business travel and other services in the ordinary course of business to American Express or its subsidiaries. The Company received from American Express approximately $393,000$813,000 in rebates and incentives in the ordinary course of business. The relationship with American Express is fair and reasonable.

Business Wire, Inc. (“Business Wire”) is a wholly owned subsidiary of Berkshire Hathaway. In 2007, the Company paid approximately $150,000 to Business Wire to disseminate news releases for the Company in the ordinary course of business. This business relationship was in place prior to Berkshire Hathaway’s acquisition of Business Wire in 2006, is fair and reasonable, and is on terms as favorable to the Company as those which could have been obtained from unrelated third parties.

Approval of Related Person Transactions

Our policies and procedures regarding related person transactions are in writing in the committee charters for the Committee on Directors and Corporate Governance and the Audit Committee, and in our Codes of Business Conduct. These documents can be found on the Company’s website,www.thecoca-colacompany.com, under the Investors’ section.

A “Related Person Transaction” is a transaction, arrangement or relationship (or any series of similar transactions, arrangements or relationships) in which the Company (including any of its subsidiaries) was, is or will be a participant and, as relates to Directors or shareowners who have an ownership interest in the Company of more than 5%, the amount involved exceeds $120,000, and in which any Related Person had, has or will have a direct or indirect material interest. Under our policy, there is no threshold amount applicable to executive officers with regard to Related Person Transactions.

A “Related Person” means:

any person who is, or at any time during the applicable period was, a Director of the Company or a nominee for Director or an executive officer;

any person who is known to the Company to be the beneficial owner of more than 5% of the Common Stock;

any immediate family member of any of the foregoing persons, which means any child, stepchild, parent, stepparent, spouse, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law of the Director, nominee for Director, executive officer or more than 5% beneficial owner of the Common Stock, and any person (other than a tenant or employee) sharing the household of such Director, nominee for Director, executive officer or more than 5% beneficial owner of the Common Stock; and

any firm, corporation or other entity in which any of the foregoing persons is a partner or principal or in a similar position or in which such person has a 10% or greater beneficial ownership interest.

Related Person Transactions Involving Directors

In general, the Company will enter into or ratify Related Person Transactions only when the Board of Directors, acting through the Committee on Directors and Corporate Governance, determines that the Related Person Transaction is reasonable and fair to the Company.

A “Related Person Transaction” is a transaction, arrangement or relationship (or any series of similar transactions, arrangements or relationships) in which the Company (including any of its subsidiaries) was, is or will be a participant and the amount involved exceeds $120,000, and in which any Related Person had, has or will have a direct or indirect material interest. A “Related Person” means:

·       any person who is, or at any time during the applicable period was, a Director of the Company or a nominee for Director;

·       any person who is known to the Company to be the beneficial owner of more than 5% of the Common Stock;

·       any immediate family member of any of the foregoing persons, which means any child, stepchild, parent, stepparent, spouse, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law of the Director, nominee for Director or more than 5% beneficial owner of the Common Stock, and any person (other than a tenant or employee) sharing the


household of such Director, nominee for Director or more than 5% beneficial owner of the Common Stock; and

·       any firm, corporation or other entity in which any of the foregoing persons is a partner or principal or in a similar position or in which such person has a 10% or greater beneficial ownership interest.

When a new Related Person Transaction is identified, it is brought to the Committee on Directors and Corporate Governance to determine if the proposed transaction is reasonable and fair to the Company. The Committee on Directors and Corporate Governance considers, among other things, the recommendationevaluation of the transaction by employees directly involved in the transaction and the recommendation of the Chief Financial Officer.

However, many transactions whichthat constitute Related Person Transactions are ongoing and some arrangements predate any relationship with the Director or predate the Director’s relationship with the Company. For example, ACI’s lease of space at 711 Fifth Avenue predates Mr. Herbert Allen’s service as a Director and was in place when the Company acquired the property as part of the purchase of Columbia Pictures in 1982.

When a transaction is ongoing, any amendments or changes are reviewed and the transaction is reviewed annually for reasonableness and fairness to the Company.

Identifying possible Related Person Transactions involves the following procedures in addition to the completion and review of the customary Directors’ and Executive Officers’ Questionnaires.

The Company annually requests each Director to verify and update the following information:

·

a list of entities where the Director is an employee, director or executive officer;

·

each entity where an immediate family member of a Director is an executive officer;

·

each firm, corporation or other entity in which the Director or an immediate family member is a partner or principal or in a similar position or in which such person has a 5% or greater beneficial ownership interest; and

·

each charitable or non-profit organization where the Director or an immediate family member is an employee, executive officer, director or trustee.

A nominee for Director also is also requestedrequired to provide the Company with the foregoing information.

Related Person Transactions Involving Executive Officers

Any Related Person Transaction involving an executive officer must be preapproved by the Chief Executive Officer. Any such transaction involving the Chief Executive Officer must be submitted to the Audit Committee for approval.

Related Person Transactions Involving Shareowners With More Than Five Percent Ownership

The process for evaluating transactions involving a shareowner who has an ownership interest of more than 5% is essentially the same as that employed for Directors, except that the transactions are submitted to the Audit Committee for approval. The shareowner who has an ownership interest of more than 5% is requested to complete a Principal Shareowner Questionnaire that is similar to questionnaires completed by Directors and executive officers.

Verification Process

When the Company thenreceives the requested information, the Company compiles a list of all such persons and entities, including all subsidiaries of the entities identified. The Office of the Secretary reviews the updated list and expands the list if necessary, based on a review of SEC filings, Internet searches and applicable websites.

Once the list of persons and entities, generally totallingtotaling over 2,5003,000 entities when shareowners who have an ownership interest of more than 5% are included, has been reviewed and updated, it is distributed within the Company to identify any potential transactions. This list also is also sent to each of the Company’s approximately 350360 accounting locations to be compared to the lists of payables and receivables.

All ongoing transactions, along with payment and receipt information, are compiled for each person and entity. The information is reviewed and relevant information is presented to the Committee on Directors and Corporate Governance or the Audit Committee, as the case may be, in order to obtain approval or ratification of the transactions and to review in connection with its recommendations to the Board on the independence determinations of each Director.


Director Compensation

During 2006 there were two plans in place for compensating Directors. For Directors who were not standing for reelection in April 2006, the plan that was already in place was used (the “Prior Plan”). A new plan, the Compensation Plan for Non-Employee Directors of The Coca-Cola Company (the “Directors’ Plan”), was adopted for continuing Directors. The terms of each plan are separately explained below. In addition, all amounts earned under the Directors’ Plan and some of the amounts earned under the Prior Plan were eligible to be deferred under the Directors’ Deferral Plan. That plan is also explained below.

DIRECTOR COMPENSATION IN 2006
(CURRENT DIRECTORS)

Name

 

 

 

Fees
Earned
or Paid
in Cash
($)

 

 

 

Stock
Awards
($)

 

 

 

Option
Awards
($)

 

 

 

Non-Equity
Incentive Plan
Compensation
($)

 

 

 

Change in
Pension Value
and
Nonqualified
Deferred
Compensation
Earnings ($)

 

 

 

All Other
Compensation
($)

 

 

 

Total
($)

 

(a)

 

 

 

(b)

 

 

 

(c)

 

 

 

(d)

 

 

 

(e)

 

 

 

(f)

 

 

 

(g)

 

 

 

(h)

 

Herbert A. Allen

 

 

 

$0

 

 

 

$69,912

 

 

 

$0

 

 

 

$0

 

 

 

$0

 

 

 

$       0

 

 

 

$ 69,912

 

Ronald W. Allen

 

 

 

0

 

 

 

69,912

 

 

 

0

 

 

 

0

 

 

 

0

 

 

 

342

 

 

 

70,254

 

Cathleen P. Black

 

 

 

0

 

 

 

69,912

 

 

 

0

 

 

 

0

 

 

 

0

 

 

 

342

 

 

 

70,254

 

Barry Diller

 

 

 

0

 

 

 

69,912

 

 

 

0

 

 

 

0

 

 

 

0

 

 

 

342

 

 

 

70,254

 

Donald R. Keough

 

 

 

0

 

 

 

69,912

 

 

 

0

 

 

 

0

 

 

 

0

 

 

 

0

 

 

 

69,912

 

Donald F. McHenry

 

 

 

0

 

 

 

69,912

 

 

 

0

 

 

 

0

 

 

 

0

 

 

 

1,021

 

 

 

70,933

 

Sam Nunn

 

 

 

0

 

 

 

69,912

 

 

 

0

 

 

 

0

 

 

 

0

 

 

 

600

 

 

 

70,512

 

James D. Robinson III

 

 

 

0

 

 

 

69,912

 

 

 

0

 

 

 

0

 

 

 

0

 

 

 

1,021

 

 

 

70,933

 

Peter V. Ueberroth

 

 

 

0

 

 

 

69,912

 

 

 

0

 

 

 

0

 

 

 

0

 

 

 

600

 

 

 

70,512

 

James B. Williams

 

 

 

0

 

 

 

69,912

 

 

 

0

 

 

 

0

 

 

 

0

 

 

 

1,021

 

 

 

70,933

 

No employee who serves as a Director is paid for those services.

In 2006, the Board of Directors adopted the Directors’ Plan in order to link the pay of the Directors more closely with the interests of shareowners. The Directors’ Plan ties the Directors’ pay to the Company’s performance over a three-year period. If performance goals are not met, the Directors receive nothing. No meeting, attendance or committee chair fees are paid. Executive officers do not play any role in determining or recommending the amount of Director compensation.

How does the Directors’ Plan work?

Under the Directors’ Plan, the Board of Directors, with input from the Committee on Directors and Corporate Governance, sets a performance goal for a three-year period. Every year, each Director, wasexcept a new Director, is credited with theshare units. The number of share units is equal to the number of shares of Common Stock whichthat could be purchased on the first day of the first regularly-scheduled Board meeting, which occurs in February, 16, 2006 with $175,000. On eachWhen a dividend dateis paid on Common Stock, the number of units was adjusted as thoughis increased by the dividends had been reinvested. In February 2009number of shares of Common Stock that could be purchased with the amount of the dividend on the dividend payment date. If the performance forgoal is met at the end of the three-year period, 2006-2008 will be certified. If the performance target is met, the units will beDirectors are paid in cash an amount equal to the number of units multiplied by the fair market value of the shares of Common Stock. If the performance target is not met, the Directors will receive nothing.

For the first three-year performance period the Board set a target of 8% compound annual growth in earnings per share. The Company’s 2005 earnings per share of $2.17 (after considering items impacting comparability) is used as the base for this calculation. No meeting, attendance or committee chair fees are paid under the Directors’ Plan. The Board of Directors has the discretion to make a one-time cash award to any new Director.


The amounts reported in the Stock Awards column (column (c)) reflect the dollar amount, without any reduction for risk of forfeiture, recognized for financial reporting purposes for the fiscal year ended December 31, 2006 of awards of equity share units granted to each of the Directors in 2006, calculated in accordance with the provisions of Financial Accounting Standards Board Statement of Financial Accounting Standards No. 123 (revised 2004), “Share Based Payment” (“SFAS 123R”). The expense is determined by dividing the number of equity share units by three and then multiplying by the average of the high and low prices of the Common Stock on the reporting date. The expense is recorded if the Company’s internal projections determine that it is probable that the performance goal will be met. The grant date fair value of the awards of equity share units to the Directors listed in the Director Compensation in 2006 (Current Directors) table was $175,000.

As of December 31, 2006, each Director listed in the Director Compensation in 2006 (Current Directors) table had 4,347 equity share units which will vest in February 2009 if the performance criterion is satisfied.

DIRECTOR COMPENSATION IN 2006
(FORMER DIRECTORS)

Name
(a)

 

 

 

Fees
Earned
or Paid
in Cash
($)
(b)

 

 

 

Stock
Awards
($)
(c)

 

 

 

Option
Awards
($)
(d)

 

 

 

Non-Equity
Incentive Plan
Compensation
($)
(e)

 

 

 

Change in
Pension Value
and
Nonqualified
Deferred
Compensation
Earnings ($)
(f)

 

 

 

All Other
Compensation
($)
(g)

 

 

 

Total
($)
(h)

 

Warren E. Buffett

 

 

 

$ 16,500

 

 

 

$

22,980

 

 

 

 

$

0

 

 

 

 

$

0

 

 

 

 

$

0

 

 

 

 

$

   0

 

 

 

$

39,480

 

Maria Elena Lagomasino

 

 

 

15,500

 

 

 

22,980

 

 

 

 

0

 

 

 

 

0

 

 

 

 

0

 

 

 

 

74

 

 

 

38,554

 

J. Pedro Reinhard

 

 

 

15,500

 

 

 

22,980

 

 

 

 

0

 

 

 

 

0

 

 

 

 

0

 

 

 

 

114

 

 

 

38,594

 

Since Messrs. Buffett and Reinhard and Ms. Lagomasino did not stand for reelection, they were compensated under the Prior Plan for the portion of the year they served as Directors. Under the Prior Plan, non-management Directors received an annual retainer fee of $125,000, of which $50,000 was paid in cash and $75,000 credited in share units to the account of each Director under the Directors’ Deferral Plan (as discussed below). The retainer was payable quarterly and was prorated for the period of service on the Board. These Directors also received a $1,000 fee for each Board or Committee meeting attended during 2006.

The amounts reported in the Stock Awards column (column (c)) reflect the dollar amount, without any reduction for risk of forfeiture, recognized for financial reporting purposes for the fiscal year ended December 31, 2006 of awards of equity share units granted to each of the Directors in 2006, calculated in accordance with SFAS 123R. The deferred retainer fee of $18,750 is used to determine the number of equity share units credited based on the average high and low prices of the Common Stock on the date the Audit Committee certifies performance results. If the goal is not met, no payment is made.

What happens if a Director leaves the Board before the end of grant. Hypothetical dividends are reinvested into equitythe three-year period?

The share units do not vest upon termination of service as a Director. If a Director does not continue to serve as a Director, the share units credited to his or her account for each performance period in progress are prorated based on the average high and low pricesamount of time in the performance period he or she served as a Director. Thus, for example, if a Director leaves after the first year of the Common Stock on the dividend payment date. The expense is determined by multiplying the number of equity share units by the averageperformance period, he or she would be entitled to one-third of the high and low prices of the Common Stock on the reporting date. The grant date fair value of the awards of share unitspayment made to the Directors listedwho served for the entire three-year period. Any Director who leaves prior to the end of the performance period would receive such prorated payment only after the three-year performance period had ended and only if the goal had been met.

How are new Directors treated?

The Board determined that new Directors would be paid $175,000 for their first 12 months of service, and then participate in the Director Compensation in 2006 (Former Directors) table was $18,750.


The information below is applicable to both tables.

For Directors who elected coverage prior to 2006,performance portion of the Company also provides health and dental insurance coverageDirectors’ Plan on the same terms and cost as available to U.S. employees. In addition, the Company offers to non-management Directorsother Directors. For example, Ms. Herman joined the opportunity to elect insurance coverage, including $30,000 term life insurance for each Director and $100,000 group accidental death and dismemberment insurance. Group travel accident insurance coverageBoard in October 2007. She will be paid $175,000 in cash in quarterly installments over the first 12-month period of $200,000 is provided to all Directors while traveling on Company business. The total costs for these insurance benefits to allservice. Thereafter, she will participate in the performance portion of the non-management DirectorsDirectors’ Plan for the performance period beginning in 2006 was $35,027. The Company also provides its products to Directors. The total cost of Company products provided during 2006 to all2008, but her share

units will be prorated. Assuming that the performance goal for the 2008–2010 performance period is met, she would receive approximately 26/36th of the non-managementpayment made to ongoing Directors was approximately $7,000.who were paid for the entire three-year period.

The amounts shown inCan the All Other Compensation column (column (g)) reflectDirectors defer any of the premiums for life insurance provided to each Director during 2006. For Messrs. Buffett and Reinhard and Ms. Lagomasino the amount reflects the premium during their service on the Board during 2006.payment they receive?

The Directors’ Deferral Plan provides that non-management Directors may elect to defer receipt of all or part of the cash settlement of the share units, if earned, under the Directors’ Plan or the $50,000 cash portion of the retainer under the Prior Plan, until date(s) no earlier than the year following the year in which they leave the Board. UnderIf a Director defers the payout of the share units, the amount that would have been paid is credited to an account under the Directors’ Deferral Plan, retainer fees may be deferredPlan. Each Director elects to have his or her account credited with earnings as if the account is invested in share units or cash. Cash deferrals are credited with interest at the prime lending rate of SunTrust Bank. Share units are credited with hypothetical dividends and appreciate (or depreciate) as would an actual share of Common Stock purchased on the deferral date. Both cash deferrals and share unit deferrals will be paid in cash in accordance with the terms of the Directors’ Deferral Plan.cash. The Directors’ Deferral Plan does not provide for above market or preferential earnings (as those terms are defined by the SEC).

28How are the plans in progress performing?




As of December 31, 2007, there were two performance periods ongoing under the Directors’ Plan: the 2006–2008 performance period and the 2007–2009 performance period. For the 2007–2009 performance period, the share units were credited based on the value of Common Stock on February 15, 2007. The number of units credited to each Director at the beginning of that period was 3,658.

For both the 2006–2008 performance period and the 2007–2009 performance period, the Board set a target of 8% compound annual growth in earnings per share. For the 2007���2009 performance period, the Company’s 2006 earnings per share of $2.37 is used as the base for this calculation. For the 2006–2008 performance period, the Company’s 2005 earnings per share of $2.17 is used as the base for this calculation. For both performance periods, the calculation of earnings per share growth is adjusted for significant structural changes, accounting changes, and non-recurring charges and gains. The Audit Committee must approve and certify any adjustments. These adjustments are intended to provide a consistent year-to-year comparison. In February 2009, the Audit Committee will review and certify the Company’s earnings per share performance for the 2006–2008 performance period. In February 2010, the Audit Committee will review and certify the Company’s earnings per share performance for the 2007–2009 performance period. Currently, it is anticipated that the targets for both periods will be met.

As of December 31, 2007, each Director, except Ms. Herman and Mr. Wallenberg, who began his service as a Director on January 1, 2008, had 8,204 total share units, with a total aggregate value of $503,479. These share units relate to the two performance periods, as follows:

    Share Units as of
December 31, 2007
  Payment Date  Value as of
December 31, 2007

2006–2008 Performance Period

  4,455  February 2009, if the performance goal is met  $273,403

2007–2009 Performance Period

  3,749  February 2010, if the performance goal is met  $230,076

Director Compensation in 2007

Name

(a)

 

Fees
  Earned  
or Paid
in Cash
($)

(b)

 

Stock
Awards
($)

(c)

 

Option
Awards
($)

(d)

 

Non-Equity
Incentive Plan
Compensation
($)

(e)

 

Change in
Pension Value
and
Nonqualified
Deferred
Compensation
Earnings

($)

(f)

 

All Other
Compensation
($)

(g)

 

Total

($)

(h)

Herbert A. Allen

 $          0 $189,072 $ 0 $ 0 $ 0 $         3   $189,075

Ronald W. Allen

 0 189,072    0    0    0      615 189,687

Cathleen P. Black

 0 189,072    0    0    0      357 189,429

Barry Diller

 0 189,072    0    0    0      357 189,429

Alexis M. Herman

   43,750 0    0    0    0          3 43,753

Donald R. Keough

 0 189,072    0    0    0          3 189,075

Donald F. McHenry

 0 189,072    0    0    0   1,036 190,108

Sam Nunn

 0 189,072    0    0    0 20,164 209,236

James D. Robinson III

 0 189,072    0    0    0   1,036 190,108

Peter V. Ueberroth

 0 189,072    0    0    0 12,164 201,236

James B. Williams

 0 189,072    0    0    0 17,319 206,391

No employee who serves as a Director is paid for those services. Mr. Wallenberg began his service as a Director on January 1, 2008 and therefore is not included in the table above.

Fees Earned or Paid in Cash (Column (b))

Other than Ms. Herman, no Director received any cash payment for services in 2007. As a new Director, Ms. Herman received cash compensation instead of participating in the performance portion of the Directors’ Plan, as described in the narrative above. The amount reported in the Fees Earned or Paid in Cash column for Ms. Herman reflects the cash amount paid for 2007.

Stock Awards (Column (c))

The amounts reported in the Stock Awards column reflect the expense associated with each Directors’ share units under the Directors’ Plan, calculated in accordance with the provisions of Financial Accounting Standards Board Statement of Financial Accounting Standards No. 123 (revised 2004), “Share Based Payment” (the “Equity Accounting Rules”). Even though the units may be forfeited, the amounts reported do not reflect this contingency. The amounts reported reflect the expense for a portion of each of the two performance periods since the three-year performance periods overlap. The total amount represents $112,373 for the 2006–2008 performance period and $76,699 for the 2007–2009 performance period. The expense is determined by dividing the number of share units for each three-year period by three and then multiplying that number by the average of the high and low prices of the Common Stock on the reporting date. The expense is recorded if the Company’s internal projections determine that it is probable that the performance goal will be met. The value of the share unit awards on February 15, 2007, the grant date, was $175,000.

All Other Compensation (Column (g))

The amounts reported in the All Other Compensation column reflect the premiums for business travel accident insurance, life insurance (including accidental death and dismemberment coverage), medical and dental insurance, and Company matching gifts to non-profit organizations for Directors who participated in that program.

For Directors who elected coverage prior to 2006, the Company provides health and dental insurance coverage on the same terms and cost as available to U.S. employees and life insurance coverage, which includes $30,000 term life insurance and $100,000 group accidental death and dismemberment insurance. The premiums for life insurance (including accidental death and dismemberment) were: for each of Messrs. Ronald Allen, Nunn and Ueberroth, $611; for both Ms. Black and Mr. Diller, $354; and for each of Messrs. McHenry, Robinson and Williams, $1,033. Group travel accident insurance coverage of $200,000 is provided to all Directors while traveling on Company business, at a Company cost of $3 per Director. The total cost for these insurance benefits to all of the non-management Directors in 2007 was $37,059.

The Directors are eligible to participate in the Company’s matching gifts program. In 2007, this program matched up to $4,000 of charitable contributions to tax-exempt arts, cultural, or educational organizations, on a two for one basis. The total cost of matching contributions on behalf of the Directors for 2007 was $16,000.

The Company also provides its products to Directors. The total cost of Company products provided during 2007 to all of the non-management Directors was approximately $7,000.

COMPENSATION DISCUSSION AND ANALYSIS

Overview

We pay for performance. By this, we mean that rewards are not paid when results are not delivered. Likewise, we provide increased rewards for extraordinary results. In 2007, the Company’s total return to shareowners, representing share price appreciation and dividends, was 30%. This total return ranks in the top quartile of the Company’s peer group as set forth on page 41. Executive compensation in 2007 reflected this strong performance. The Company’s pay for performance philosophy was evident in the specific elements of compensation in 2007 as follows:

Annual Incentive: Performance exceeded targets under the annual incentive plan and, as a result, payments from the annual incentive plan were above the target amount, but below the maximum amount, as plan participants, including the Named Executive Officers, were rewarded for excellent performance.

Long-Term Equity Compensation: The Company’s strong performance also contributed to the probability of meeting or exceeding targets for the ongoing performance share unit programs. In addition, because of share price appreciation, the value of outstanding stock options increased. At the same time, however, when the Compensation Committee certified the performance results in February 2007 for the 2004–2006 performance period, one-third of the performance share units were forfeited because the performance targets for the three-year period were not fully met. In addition, in October 2007, 8,918,533 options granted in 1997, including options held by the Named Executive Officers, expired unexercised because the market value of a share of Common Stock did not exceed the exercise price at that time.

Generally, we have no employment contracts with our executives or employees, unless required or customary based on local law or practice. With respect to the Named Executive Officers, we have a contract only with Mr. Reyes since all of our employees in Mexico have employment contracts in accordance with Mexican law.

As these results illustrate, our compensation programs contribute to a high-performing culture and help focus employees, including the Named Executive Officers, on delivering results that drive sustainable growth.

Overall Compensation Philosophy and Objectives

Our compensation philosophy is to drive and support the Company’s long-term goal of sustainable growth and total shareowner return.return by paying for performance. By “sustainable growth,” we mean investing in our long-term opportunities while meeting our short-term commitments.

We have a global compensation framework that is designed to ensure that:

our rewards reinforce a high-performing culture;

we develop our employees to their highest potential;

we focus on those programs that will drive sustainable growth and that employees value; and

we have a common and transparent approach for decision makingdecision-making with respect to compensation decisions.

We design our compensation programs to:

·

make clear the relationship between the performance of each of our employees, including the Named Executive Officers, and the Company’s overall performance;

·

pay for performance and behaviors that reinforce the values underlying our “Manifesto for Growth,” including leadership, passion, integrity, accountability, collaboration, innovation and quality;

·       achieve our objectives, yet

be transparent in intent and simple in design; and

·

optimize our investment in labor costs by investing in those plans that not only drive business performance but that are competitive and valued by our employees, including the Named Executive Officers.

We pay for performance. When the Named Executive Officers deliver results commensurate with pre-set quantifiable objectives, they are rewarded accordingly. Our approach is more fully explained below. We have designed our programs in this manner to ensure that a significant portion of executive compensation is at risk, and subject to performance criteria aligned with creating return for our shareowners. Our approach is more fully explained below.

Generally, we have no employment contracts with our executives or employees, unless required by local law. There is a contract with Mr. Reyes since all of our Mexican employees have employment contracts in accordance with Mexican law.


Elements of Compensation

Each element of our compensation programs is intended to encourage and foster the following results and behaviors:

GRAPHICLOGO

Total direct compensation is comprised of base salary, annual incentives and long-term equity compensation.

Decision-Making Process and Role of Executive Officers

The following chart provides an overview of how compensation decisions are made for the Named Executive Officers, including the role of executive officers.

LOGO

Annual Compensation

Base Salary.    We pay a base salary to attract talented executives and provide a securefixed base of cash compensation. Annual increases, typically determined by the Compensation Committee in February of each year, are not assured and adjustments take into account the individual’s performance, responsibilities, experience, and internal equity, as well as external market practices that are discussed under “Benchmarking” below. The process for determining base salary is the same for all of our employees, including the Named Executive Officers.

Base salary guidelines for the executive officers are set by the Compensation Committee, based on their subjective determination, after considering considering:

competitive market datadata;

internal equity and affordabilityaffordability;

the employee’s current compensation; and

individual performance.

As described in the “Benchmarking” section on page 41 below, we use a peer group of companies to determine the competitiveness of base salaries. Since several other elements of compensation are driven by base salary, the Compensation Committee is careful to set the appropriate level of base salary. We do not seek to set the base salary of any employee, including any Named Executive Officer, at a certain multiple of the salary of another specified employee.

Internal equity in this context means ensuring that employees with similar responsibilities, experience and historical performance are rewarded comparably. Affordability is also used in determining base salaries and annual increases. What we pay our employees, including the Named Executive Officers, eventually is factored into the price of our products. We look at base salary, annual incentive opportunities and long-term incentive awards to understand whether total direct compensation is competitive and affordable.

For each position in the Company, including the Named Executive Officers’ positions, we assign a job grade based on job duties and responsibilities. Each job grade has a salary range. When adjusting base salaries, annual increases are awarded based on the Compensation Committee’s assessment of the employee’s experience, performance for the Company.previous year, and performance versus peers in comparable roles. These increases generally are awarded within a pre-established range approved by the Compensation Committee. We seek to provide the highest performing employees the highest rewards.

In general, there are three situations that may warrant an adjustment to base pay: annual merit increases, promotions or changes in role, and market adjustments.

Annual merit increases.The Compensation Committee reviews potential merit increases in February and merit increases, if any, are usually effective April 1. Annual merit increases are not guaranteed and adjustments take into account the individual’s performance, responsibilities, experience, as well as internal equity and external market practices that are discussed under “Benchmarking” below. Individual increases are determined after a case-by-case evaluation by the executive’semployee’s manager. This is intended to encourage executives to meet their personal goals, which include developing talent, personal skill development and similar goals.

The Chief Executive Officer then evaluatesand the President evaluate recommendations for each of the other Named Executive Officer prior to submittingOfficers and submit them to the Compensation Committee for final review and approval. The Compensation Committee relies to a large extent on the Chief Executive Officer’s and President’s evaluation of eachthe other Named Executive Officer’s performanceOfficers’ performance.

Promotions or changes in deciding whetherrole.We also may recommend a salary increase to makerecognize an adjustment to his or her base salaryincrease in a given year. In the case ofresponsibilities resulting from a change in an employee’s role weor a promotion to a new position. We carefully consider new responsibilities, external pay practices and internal equity in addition to past performance and experience.experience when making such salary changes.

With respectMarket adjustments. Market adjustments are awarded to our Chief Executive Officer,individuals who are performing successfully when we recognize a significant gap between the market data and the individuals’ base salaries. These gaps can be driven by inflation or by scarce supply of talent for a particular role. In general, market adjustments are determined as part of the annual merit review process.

Actions taken in 2007. The Compensation Committee reviewed external market data to ensure that Mr. Isdell, theIsdell’s salary remained competitive. The full Board approvesalso reviewed Mr. Isdell’s performance against his individual goals at the beginning of each year and evaluates his progress against the goals at mid-year and at the end of


the year. In 2006,goals. Based on these reviews, the Compensation Committee made no increase to Mr. Isdell’s base salary. The Compensation Committee was of the view thatincreased Mr. Isdell’s base salary by 10% effective April 1, 2007. An increase of 10% was at a competitive level and that any adjustments to compensationdeemed appropriate because of Mr. Isdell’s strong performance, because he had not received an increase in 2006 should focus on the long-term nature of his responsibilities. The Compensation Committee awarded a 10% increase for Mr. Fayard, a 5% increase for Ms. Minnick and a 5% increase for Mr. Reyes. Mr. Kent’s base salary since he was first increased 60%appointed Chief Executive Officer in February 2006 as a result of his promotion to President, Coca-Cola International. This promotion gave2004, and because market data indicated higher base salaries for CEO positions.

As previously disclosed, Mr. Kent operational responsibility for operating groups accounting for more than 80% of the Company’s operating profit. Mr. Kent’s salary was subsequently increased an additional 25% effective January 1, 2007 as a result of his promotionpromoted to President and Chief Operating Officer in December 2006. As a result, the Compensation Committee approved a 25% increase to Mr. Kent’s base salary effective January 1, 2007. This increase included an annual merit increase and an amount to recognize his promotion.

The Chief Executive Officer and the President reviewed business and individual performance for the other Named Executive Officers. Based on this review, they proposed to the Compensation Committee the following, which were approved:

a 12% increase effective April 1, 2007 to Mr. Fayard, which included an annual merit increase and an adjustment to better align his salary with the market, based on a review of the Company. The increases for these Named Executive Officers werepeer group;

Mr. Finan’s salary was increased 23% in December 2006, effective January 1, 2007, which included both a resultmerit increase and an adjustment to better align his salary with the market, based on his increased responsibilities and a market review of the process described above.similar positions; and

a 5.5% increase effective April 1, 2007 to Mr. Reyes reflecting an annual merit increase.

Annual Incentive.    While our goal is long-term sustainable growth,As a component of total compensation, the Compensation Committee chooses to pay annual incentives to rewarddrive the achievement of key results for the business and to recognize business units and individuals based on their contributions to those results. The Compensation Committee recognizes that short-term results contribute to achieving long-term goals. The amount of the annual incentive payout to all eligible employees, including the Named Executive Officers, for individual performance and operational results for an operating group and/or overall Company performance on an annual basis. The annual objectives are carefully chosen to ensure integration and alignment with our overall long-term objectives. At the start of the incentive period, a target amount is designated by the Compensation Committee,determined based on a formula. This formula is:

Base Salary X Annual Incentive Target % X Business Performance Factor % X Personal Performance Factor %

To illustrate how the formula works, assume that a Named Executive Officer had a base salary of $650,000 and an annual incentive target of 125% of base salary. Hypothetically, assume that actual performance resulted in a 115% Business Performance Factor and the executive’s Personal Performance Factor was 105%. Using these hypothetical assumptions, the Named Executive Officer’s annual incentive payout would be:

Base

Salary

    

Annual

Incentive Target

(% of base salary)

    Hypothetical
Business
Performance Factor
    Hypothetical
Personal
Performance Factor
    Total
Annual
Incentive
$650,000 X 125% X 115% X 105% = $981,094

Each of these factors are described in more detail below.

Annual Incentive Target. The Annual Incentive Target percentage of base salary. In 2006, annual target percentagessalary is determined by each executive’s job grade and is consistent throughout the world for a particular job grade. For 2007, the Annual Incentive Targets for the Named Executive Officers were: Mr. Isdell 200%, Mr. Kent 150%, Mr. Fayard 125%, Ms. Minnick 125%, and Mr. Reyes 125%.

Mr. Isdell200%
Mr. Kent175%
Mr. Fayard125%
Mr. Finan125%
Mr. Reyes125%

Business Performance Factor.The amountBusiness Performance Factor percentage is the result of anmeasuring actual award is based on financial and individualresults against pre-established business objectives that are set in February for the upcoming year. The Compensation Committee typically selects two or three key business performance measured at the end of the fiscal year. In 2006, approximately 8,700 employees,measures that will focus participants, including the Named Executive Officers, participated inon behaviors that will drive long-term sustainable growth. The measures may be different for the Company as a commonwhole and for the operating units. Our annual incentive plan.

Financial Performance.   Financial performance is determined after the end of the fiscal year based on actual business results versus pre-established business objectives. Generally, the Compensation Committee sets the annual financial performance percentages, which determine payouts, at the beginning of the performance period within a range for possible financial performance levels. The final financial performance is reflected as a percentage amount. For example, achieving target financial performance would yield an award of 100% of the target amount set at the beginning of the year. Financial performance determines the total amount of dollars available for the incentive pool.

Our incentive plans includeplan includes a wide variety of shareowner-approved measures of business performance from which the Compensation Committee may choose in establishing performance targets. These are:

·  unit case sales (volume)

·  growth in economic profit

·  earnings per share

·  operating profit or operating profit margin

·  net income

·  share of sales

·  return on assets

·  average annual growth in earnings per share

·  total shareowner return

·  shareowner value

·  cash flow

·  gross profit

·  economic value added

·  profit before tax

·  revenue growth

·  quality as determined by the Company’s quality index

·  operating expenses

The Compensation Committee typically selects two or three measures at the beginning ofto establish the performance period that will focus the participants, including the Named Executive Officers, on those behaviors and short-term decisions that will drive sustainable growth.

When deciding what financialmeasures to use at the start of a plan year, and the target level of achievement of those measures, the Compensation Committee carefully considers the state of the


Company’s business and what measures are most likely to focus the participants, including the Named Executive Officers, on making decisions that deliver short-term results aligned with our long-term goals. Financial performance is measured separatelytargets for the Company as a whole and for an operating unit. In 2006, performance for the Company as a whole was measured 50%year. These are described on volume and 50% on net income. For an operating unit, the measure was 50% volume and 50% profit before tax, both calculated for the operating unit. Additionally, the Compensation Committee required specific volume metrics for different types of products, such as sparkling beverages and water. In February 2006, the Compensation Committee set the minimum, target and maximum levels for each measure. The levels vary by geography due to the volatility of certain emerging markets. Named Executive Officers receive:

·page 75.       no payment for results that do not meet a minimum performance level;

·       a payment of at least 10% but less than 100% of the target award opportunity if the minimum level of performance is exceeded but does not meet the expected level of performance;

·       a payment of at least 100% but less than 200% of the target award opportunity if the level of performance achieves or exceeds the target performance level but does not attain maximum performance level; and

·       a payment of 200% of the target award opportunity if the maximum level of performance is met or exceeded.

In each case, the amount of the payment actually received will also depend on individual performance, as described below.

Financial performance has exceeded the target in each of the last three years, though the maximum has never been achieved.

Depending on the Named Executive Officer’s responsibilities, financial performancethe Business Performance Factor is measured and determined based solely on Company-wide performance, or a combination of Company and operating group performance. For 2007, the annual incentives for all of the Named Executive Officers, except Mr. Reyes, were based on Company-wide performance because their responsibilities are substantially for the Company as appropriate. Performance objectives for Messrs. Isdell and Fayard and Ms. Minnick were determined entirely on total Company performance.a whole. Mr. Kent’s financial performance percentageReyes’ annual incentive was determined based 50% on Company-wide performance and 50% on Latin America Group results because he is responsible for the Latin America Group.

For 2007, the Compensation Committee chose volume and net income as performance ofmeasures for the Company as a whole, and 50%volume and profit before tax as the performance measures for the operating units. These measures were chosen because they are correlated to long-term sustainable growth in our business and are aligned with our strategic plan. In addition, in order to achieve more than 100% of target on the volume measure, a minimum level of performance with respect to volume must be achieved for specific categories of Coca-Cola International. Mr. Reyes’ financialbeverages.

Payout grids are established at the beginning of each performance percentage was determined based 50% onperiod using the performance of the Company as a whole and 50% on the Latin America Group’s performance. The financial performance is reviewedmeasures selected by the Audit Committee and certified by the Controller prior to the February meeting of the Compensation Committee. The Compensation Committee carefully considers any possible exceptions, such asplan is designed to provide a matrix of performance points at which the occurrence of a natural disaster or political turmoil in a given location or other circumstances. There were no special adjustments in 2006 that affectedtarget annual incentive could be earned. The chart below details the compensation of any of the Named Executive Officers. potential payouts:

Business Performance*Payouts
Performance exceeded expectations>100% – 200%
Performance met expectations100%
Performance met minimum performance requirement but did not fully meet expectations10% – <100%
Performance did not meet minimum expectations0%

*As determined against a matrix of possible outcomes

The Compensation Committee determinedsets the target awards to usebe challenging, but reasonably attainable. The maximum award is intended to be very difficult to achieve. Based on historical analysis, we believe the sametarget award is somewhat likely, but not easily achieved. There is only a remote probability (less than 5%) that the maximum award could be attained. Past performance measuresis not an indication of future performance, but provides valuable data to the Compensation Committee as it sets targets for the plan year. Over the last eight years, the business performance targets were exceeded slightly more than half of the time, but the maximum payout was never awarded. As disclosed in the 2007 annual incentive plan.Grants of Plan-Based Awards Table on page 58, the target award for 2007 was exceeded, but the maximum was not attained for any Named Executive Officer.

Personal Performance.Performance Factor.   Individual performanceThe Personal Performance Factor is determined after the end of the fiscal year based on an evaluation of actual performance of the individual participants, in the annual incentive plan, including the Named Executive Officers, versus their pre-established individual objectives. TheseThe levels of performance and the corresponding Personal Performance Factor range from 0% – 160%, and are as follows:

Performance RatingPersonal Performance Factor Range
Exceptional Performance125% – 160%
Successful Performance90% – 125%
Developing Performance0% – 90%
Does Not Meet Expectations0%

If the minimum personal performance is not attained by an individual, there is no incentive paid, regardless of Company performance.

The Compensation Committee approves the Chief Executive Officer’s objectives. The President sets his objectives after discussion with the Chief Executive Officer. For the other Named Executive Officers, the objectives were set for each Named Executive Officer after individual discussion with the Chief Executive Officer and applied toor the personal performance factor of the annual incentive as well as to the base salary increase process. The personal performance factor is multiplied by the financial results to determine the final award amount. The personal performance factor varies from 0% to 160%. The evaluation of the participants, including the Named Executive Officers, results in a personal performance factor which is also reflected as a percentage. For example, achieving target individual performance would yield a result of 100%.

32




Determination Formula.The amount of each actual annual incentive award payout, including the payout to our Named Executive Officers, is determined as follows:

Base Salary ´ Annual Incentive Target %

´ Financial Performance % ´ Personal Performance Factor %

In addition, the annual incentive is adjusted up or down to reflect performance against pre-established inclusion and diversity goals. If performance is below the set goals, the annual incentive for U.S. based senior executives, including the U.S. based Named Executive Officers, is reduced by up to 20%. If goals are exceeded, the annual incentives for U.S. based senior executives, including the U.S. based Named Executive Officers, can be increased by up to 2%. For 2006, the Company exceeded its goals and incentives for U.S. based Named Executive Officers were increased by less than 1%.

The determination of the annual incentive payments, as well as base salary increases, does not impact the calculation of the other elements of total direct compensation.President.

Incentive for Mr. Isdell.    In determining Mr. Isdell’s 20062007 annual incentive award, the Compensation Committee took into account his leadership of the organization and the Company’s strong performance over the past year. In particular, the Company delivered results at the top end ofthat exceeded its long-term volume and profit targets. The Company achieved 4% growth in sparkling beverages – the highest growth since 1998 – and 7% growth in still beverages. The Company also returned $5.4 billion to shareowners, through stock repurchases and dividends. OurCompany’s total return to shareowners, representing share price appreciation and dividends, was 23%30%, and the Company achieved 4% growth in 2006.

sparkling beverages and 12% growth in still beverages. In addition, Mr. Isdell:

·  reinvigorated marketing

made strides in repositioning the U.S. business for growth, including the acquisition of glacéau;

completed succession planning for the Chief Executive Officer role and accelerated innovation, including nearly 600 new product launches;designed a smooth transition plan;

·

continued to lead the Company’s efforts in the area of corporate social responsibility; and

improved the Company’s executive bench strength and leadership pipeline;structure.

Incentives for other Named Executive Officers.    In determining the incentives for the other Named Executive Officers, in addition to the Company’s strong business performance, the Chief Executive Officer and the Compensation Committee considered their personal accomplishments. Specifically:

·  improved Company-owned bottling operations

Mr. Kent focused on business and createdcapability issues in key markets, enhanced the Company’s productivity, including reducing layers in the organization, and spearheaded significant acquisitions and innovations.

Mr. Fayard contributed to the Company’s bottom line through currency, interest and tax management strategies, executed a more comprehensive partnership model with our bottling system;successful debt issuance, and developed key talent in the finance organization.

·  improved employee morale as demonstrated by improved engagement scores;

·Mr. Finan completed acquisitions and led the Companyintegration of key bottling investments in China, the Philippines, Germany and the U.S., and helped lead Company-wide productivity initiatives.

Mr. Reyes led the very successful Latin America Group and continued to even more responsible corporate citizenship;develop employees and supply talent to many parts of the world. All four of the Latin America business units met or exceeded their objectives.

·  improved the Company’s leadership standing in the area of diversity.

Long-Term Equity Compensation

General.    We provide performance-based long-term equity compensation opportunities to our senior executives, including the Named Executive Officers, as part of their competitive pay packagetotal direct compensation because we believe they tie the interests of these individuals directly to the interests of our shareowners and thus indirectly serve to increase shareowner returns.shareowners. We also believe that long-term equity compensation is an important retention tool. We generally award

In 2007, we awarded annual long-term equity compensation to our senior executives, including the Named Executive Officers, in two forms: stock options and performance share units. In certain circumstances, we may use performance-based restrictedThe Compensation Committee determined a total target value of long-term equity to be awarded to each senior executive. This value was based on an assessment of competitive long-term incentive practices among our peer companies (listed on page 41) and each executive’s contributions to the Company’s longer term performance, as determined in the Compensation Committee’s subjective review. This value is then delivered through a combination of 60% stock instead ofoptions and 40% performance share units. This mix of equity was determined after a detailed review of competitive market practices and ensures a balance between internal and external measures of the Company’s performance as reflected in the Company’s stock price. In addition, we sometimes use performance share units or performance-based restricted stock with modest performance hurdles as a retention tool so that the award is, in essence, service-based, but providesFebruary 2008, the Company with a tax deduction. In 2006, we did not award any time-based restricted stock. The detailsbegan using the same combination of our long-term equity compensation plans can be found beginning on page 67.

Prior to 2006, Named Executive Officers, other than the Chief Executive Officer, were usually awarded both stock options and performance share units at the Compensation Committee’s meeting in


December. Beginning in 2007, all equity grants will generally be awarded in February as was the case for the Chief Executive Officer. We changed the date that equity grants are made to align decisions for all elements of compensationemployees who are eligible for long-term equity compensation. This is to ensure that all eligible participants are aligned against the same date. We make relatively few grants at other times during the year,objectives and the grants are usually in connection with hiring or compliance with foreign regulations. This change in grant date explains why none of the Named Executive Officers, other than the Chief Executive Officer,priorities. Prior to 2008, eligible employees who were not senior executives received only stock options or performance share units in 2006. No employee received extra grants as a result of the change in grant date.options.

The Compensation Committee determines actual award levels based on its review of individual performance and expected potential for future contributions to our sustainable growth. The Compensation Committee also takes into account an individual’s history of past awards, time in current position, and any change in responsibility. Long-term equity awards play no role in the determination of retirement benefits. Because

The details of our long-term incentiveequity compensation plans are performance-based, if the minimum level of performance is not achieved, the Named Executive Officer realizes no benefit from the award.can be found beginning on page 75.

Stock Options.    We believe stock options are inherently performance-based because the exercise price is equal to the market value of the underlying stockCommon Stock on the date the option is granted, and thereforegranted. Therefore the option has value to the holder only if the market value of the Common Stock appreciates over time. Thus,When the stock price does not increase, the stock options are intended to provide equity compensation to our employees, including our Named Executive Officers, while simultaneously creating value for our shareowners.

As evidenced by our 2006 Outstanding Equity Awards at Fiscal Year-End table on page 54, our Named Executive Officers hold manydo not have value. For example, stock options with exercise prices that are highergranted in 1997 expired in October 2007 at a time when the market price of Common Stock was less than the market value of the Common Stock as of the end of the fiscal year.grant price. As a result, consistent with our pay for performance philosophy, they have not received significant realizable value on this elementa total of their compensation, since shareowners have not enjoyed appreciation in8,918,533 options expired unexercised, of which 118,000 were held by the stock price.Named Executive Officers.

Unlike the performance share units, which are generally limited to senior executives,In 2007, we grantgranted stock options to approximately 7,0006,800 employees. There is no relationship between the timing of theour equity award of equity grants and our release of material, non-public information. The fair market value of a share of Common Stock isoptions are granted with an exercise price equal to the average of the high and low prices on the date of grant. InThe laws of certain foreign jurisdictions the law requiresrequire additional restrictions on the calculation of the option price. Except in the case of new hires, where the grant date may occur in the future, or to comply with foreign regulations, including tax regulations, the grant date is the date the Compensation Committee tooktakes action. The Company believes that the measuremethodology used in its plans, the average of the high and low prices of the Common Stock on the grant date, is more representative of the fair value than an arbitrary closing market price. This measuremethodology has been used by the Company for over 20 years. In 2007, as a result of the Compensation Committee’s decision to take additional time to consider his equity award, Mr. Isdell’s stock options were granted one week after grants were made to the general population of eligible employees. Although the average stock price on the date of Mr. Isdell’s grant was slightly lower than the average stock price on the date options were granted to the general eligible population, the Compensation Committee granted Mr. Isdell’s options at the same exercise price as the grant to the other eligible employees, even though that price was higher than what was required.


Performance Share Units.    Awards ofIn 2007 we granted performance share units are currently limitedas part of our normal award process to ourapproximately 70 senior executives, including the Named Executive Officers. Performance share units provide an opportunity for these executivesemployees to receive restricted stock if certain Company performance-relatedperformance criteria are met for thea three-year performance period. DividendsThe stock is generally restricted for an additional two years. Except in the case of retirement, dividends are paid only paid once the performance criteria are met. The following are shareowner-approved measures from which the Compensation Committee may choose when granting awards:

·  increase in shareowner value

·  earnings per share

·  net income

·  return on assets

·  return on shareowners’ equity

·  increase in cash flow

·  operating profit or operating margins

·  revenue growth

·  operating expenses

·  quality as determined by the Company’s quality index

·  economic profit

·  return on capital

·  return on invested capital

·earnings before interest, taxes, depreciation and amortization

·  goals relating to acquisitions or divestitures

·  unit case volume

·  operating income

·  brand contribution

·  value share of nonalcoholic ready-to-drink segment

·  volume share of nonalcoholic ready-to-drink segment

·  net revenue

·  gross profit

·  profit before tax

All Named Executive Officers received an award of performance share units in February 2007. For the most recent2007–2009 performance periodsperiod, the performance measure wasis compound annual growtheconomic profit growth. Economic profit is our net operating profit after tax less the cost of the capital used in earnings per share.our business. The Compensation Committee chose this measure as it believed such measureeconomic profit growth is a key metric for ourlong-term sustainable growth. Over time, economic profit growth model as it was determinedhas proven to align closelybe highly correlated with the interests of the senior executives with thoseperformance of our shareowners. Growth in earnings per share has historically correlated with our sharestock price. Generally, the Compensation Committee sets the target level for a three-year performance period.

For the 2006-20082007–2009 performance period, the Compensation Committee set the target performance targetmeasure at 8%8.3% compound annual growth in earnings per share.economic profit growth. The threshold award requires 6%5.7% growth and the maximum award is earned at 10%10.3% growth. No award is earned if growth is less than 6%.

Mr. Isdell received a target award of 160,000 performance share units in February 2006 at the regularly scheduled Compensation Committee meeting. Due to the change in normal grant date as discussed above, there were no regularly scheduled grants of performance share units in 2006, except to the Chief Executive Officer. The other Named Executive Officers received performance share units for the 2006–2008 performance period in December 2005.

In determining the minimum, target and maximum earnings per shareeconomic profit growth levels, the Compensation Committee may considerconsiders the specific circumstances facing the Company for the specific performance period. Actual awardsgrants of restricted stock, if any, range from 0%50% to 150% of the target number of performance share units awarded. For

In February 2007, the 2006–2008Compensation Committee and the Audit Committee certified the results of the 2004–2006 performance period, Named Executive Officers receive:period. The performance target was only partially met and therefore only

·  no award for performance results over the period that do not meet the minimum performance level;

·  an award between 60% but less than 100%two-thirds of the target amount if the minimum level of performance is exceeded, but results do not meet the expected level;


·  an award between 100%was granted. The remaining one-third of the target amount but less thanaward was forfeited. A total of 208,084 performance share units, valued at $9,956,819 based on the closing price of Common Stock on February 15, 2007, was forfeited. In February 2008, the Compensation Committee and the Audit Committee certified the results of the 2005–2007 performance period. The maximum performance level was attained and 150% of the target amount if expected performance is met or exceeded but the maximum level of performance is not achieved; andaward was granted.

·  an award of 150% of the target amount if the maximum performance level is achieved or exceeded.

Performance-Based Restricted Stock.Awards of performance-based restricted stock are generally limited to our senior executives, including the Named Executive Officers, and are used in special circumstances. Messrs. Kent and Fayard each received a grant of 50,000 shares of performance-based restricted stock in February 2006 after the Compensation Committee determined that their roles are critical to the future success of the Company. These two grants have a very modest performance requirement of 2% growth in net income over a five-year period and are intended to serve as retention grants. Dividends are paid during the performance period and are retained even if performance targets are not met.

Selection and Weighting of Components of Compensation

The Compensation Committee determines the mix and weightings of each of our compensation elements by considering data from our peer group. Generally, in 2006 as has been the case in the past several years, the Compensation Committee decided to allocate the most significant percentage of targeted compensation to long-term equity incentive awards. Base salary is the only portion of compensation that is assured. While the Compensation Committee has established a framework to assure that approximately 80% of overall target total direct compensation is at risk for senior executives, actual amounts paid or forfeited depend on business and individual performance.

Base salary constitutes up to 20% of target total direct compensation and short and long-term incentive compensation is designed to constitute 80% or more of target total direct compensation for senior executives, including the Named Executive Officers. The Compensation Committee used its judgment and discretion in deciding the mix and value of total long-term equity compensation. The Compensation Committee uses performance share units and/or restricted stock as well as options to motivate executives to think like shareowners and to focus on the long-term performance of the business. All are performance-based and payout is entirely determined by Company performance. Performance share units and restricted stock are designed to mirror shareowner interests and make executives sensitive to downside risk because a decrease in the stock price affects overall compensation.

36




Benchmarking

We use a peer group of companies as a reference for determining competitive total compensation packages. The Compensation Committee established this peer group in 2003, and periodically reviews its membersthe group to ensure that it is still pertinent for comparison purposes. The peer group was last reviewed in 2006.2007. Currently, our peer group consists of the following 32 companies:

·3M Company

·  Hewlett-Packard Company

·  Nike, Inc.Johnson & Johnson

·Abbott Laboratories

·  H.J. Heinz Company

·  PepsiCo, Inc.Kimberly-Clark Corporation

·Altria Group, Inc.

·  Intel Corporation

·  PfizerKraft Foods Inc.

·American Express Company

·  International Business

·  Schering-PloughMcDonald’s Corporation

·Anheuser-Busch Companies, Inc.

Machines Corporation

Corporation

·  Bank of America Corporation

·  Johnson & Johnson

·  The Home Depot, Inc.

·  Bristol-Myers Squibb Company

·  Kimberly-Clark Corporation

·  The Procter & Gamble

·  Citigroup Inc.

·  Kraft Foods Inc.

Company

·  Colgate-Palmolive Company

·  McDonald’s Corporation

·  The Walt Disney

·  Eli Lilly and Company

·Merck & Co., Inc.

Company

·  General Electric CompanyBank of America Corporation

·Microsoft Corporation

·  Unilever PLC

·Bristol-Myers Squibb Company

Nestlé S.A.

Citigroup Inc.

NIKE, Inc.

Colgate-Palmolive Company

PepsiCo, Inc.

Eli Lilly and Company

Pfizer Inc.

General Electric Company

Schering-Plough Corporation

General Mills, Inc.

·  Nestlé S.A.

The Home Depot, Inc.
Hewlett-Packard Company

·The Procter & Gamble Company

H.J. Heinz CompanyThe Walt Disney Company
Intel CorporationUnilever PLC
International Business Machines CorporationWyeth

These companies were selected because we share many distinguishing criteria, including, but not limited to, a common industry, similar distribution system challenges, market capitalization, global operations, significant brand equity, similar distribution system challenges, and/or certain financial criteria.similarities. We also compete with these companies for executive talent.

ForIn 2006, the Compensation Committee did an extensive survey of the peer group’s pay practices to gain an understanding of market trends and level of competitive pay for executives. This study was not renewed in 2007 as it was determined after discussion with the consultant to the Compensation Committee that no significant changes in compensation practices and trends had occurred in 2007. The Compensation Committee benchmarked the 50th, 60th and 75th percentiles of the peer group’s pay practices to gain an understanding of the range of competitive pay practices. Finally, internal pay practices and external data were used to adjust, as necessary, our salary and total direct compensation ranges for Named Executive Officers. For 2006, theThe Compensation Committee chose the 60th percentile as a reference point with respect to base salary and annual incentive. A Named Executive Officer’s base salary for example, may be higher or lower than the reference point based on personal performance, skills and experience in his current role, as determined by the current role.Compensation Committee based on its subjective review. The Compensation Committee chose the 75th percentile as a reference point for long-term equity

compensation. The actual rangesamounts paid for total direct compensation encompasswith regard to 2007 were above the median to 75reference point, as performance exceeded expectations, consistent with our pay for performance philosophy.

th percentile. This is to recognize the influence and impactRole of the Company on the entire Coca-Cola system, which is primarily comprised of independent bottlers and is substantially larger and more complex than the Company alone. Compensation Consultant

The Compensation Committee believes that these broad ranges appropriately reflect the Company’s roleengaged a representative of Towers Perrin as its independent compensation consultant during 2007 to provide research, market data, survey information and design expertise in the overall system.

Typically,developing compensation programs for executives and equity programs for eligible employees. In addition, this representative keeps the Compensation Committee first obtains data for target total directapprised of competitive and regulatory activities related to executive compensation practices. This representative does not determine or recommend the exact amount or form of executive compensation for each executive position (for example, Chief Executive Officer or Chief Financial Officer) or a groupany of positions (for example, operating group president) in order to gain insights and understanding of current market practice. A compensation consultant from Towers Perrin assists the Compensation Committee in gathering and analyzing the data. This market information is used to inform the Compensation Committee’s thinking and to aid in establishing internal pay ranges for each senior executive, including the Named Executive Officers. The Compensation Committee then evaluates current internal levels of pay against these benchmarks, internal equity considerations, and financial affordabilityto construct total


direct compensation ranges that reflect competitive practice and allow for differentiation in levels of pay with respect to individual performance.

Role of Executive Officers

Our Director of Human Resources takes directions from and brings suggestions to the Compensation Committee. She oversees the actual formulation of plans incorporating the suggestionsThis representative generally attends meetings of the Compensation Committee, is available to participate in executive sessions and its compensation consultant. She provides information toalso communicates directly with the Compensation Committee on how employees are evaluated andChair or its members outside of meetings.

The Compensation Committee has a written engagement letter with Towers Perrin. Under the overall resultsterms of this engagement letter, the evaluations. She assistsrepresentative reports directly to the ChairChairman of the Compensation Committee, in preparing the agenda for its meetings. As discussed above,Compensation Committee determines the Chief Executive Officer reports on his evaluationsscope of requested services, and the senior executives, includingCompensation Committee has the other Named Executive Officers. He makes compensation recommendationssole authority to hire, fire, and approve fee arrangements for the representative’s work. The Compensation Committee is free to replace the representative or hire additional consultants at any time. The representative provides no other Named Executive Officers with respectconsulting services to base salary, merit increasesthe Company. Towers Perrin has established a firewall between the representative and other services provided by Towers Perrin to the Company.

During 2007, Towers Perrin and its affiliates received less than 1% of its total revenues from the Company for consulting and actuarial fees. The Compensation Committee adopted an Independence Policy for the Compensation Committee consultant in February 2008 that establishes independence requirements, including that Towers Perrin does not derive more than 1% of its consolidated gross revenues from the Company. The Independence Policy also requires an annual and long-term incentives which are the basis of discussioncertification from Towers Perrin confirming compliance with the Compensation Committee. The Chief Financial Officer evaluates the financial implications of any Compensation Committee action.Committee’s Independence Policy.

Additional Information

Benefits

In the United States, executive benefits are determined bythe Named Executive Officers participate in the same criteria applicable toplans as the general employee population. International plans may vary, but each Named Executive Officer receives only the benefits offered in the relevant broad-based plan. In general, benefits are designed to provide a safety net of protection against the financial catastrophes that can result from illness, disability or death, and to provide a reasonable level of retirement income based on years of service with the Company. These benefits help the Company be competitive in attracting and retaining employees. Benefits help to keep employees focused without distractionson serving the Company and not distracted by matters related to paying for health care, adequate savings for retirement and similar issues.

Perquisites

The Company provides those perquisites that it feels are necessary to enable the Named Executive Officers to efficiently perform their responsibilities and to minimize distractions. We believe the benefit the Company receives from providing these perquisites outweighs the cost to provide them.

The Board requires Mr. Isdell and Mr. Kent to fly on the Company aircraft for business and personal use to provide security given the high visibility of the Company and its brands, to maximize histheir productive time, and to ensure histheir quick availability. Mr.Messrs. Isdell’s and Kent’s use of a Company car and driver for commuting and business enhances security. Mr. Kent also is provided with a Company car and driver when in Turkey for security and allows Mr. Isdell to work productively during transport.purposes. Mr. Reyes and his spouse each hadhas the use of a car and driver around the clock for security reasons in Mexico City. Mr. Kent and his family had the use of a car and driver in Istanbul for security purposes. No other Named Executive Officer is provided with aCompany car and driver for personal use.security purposes in Mexico City. Messrs. Fayard and Finan are not provided with a Company car or driver.

The Company reimburses its senior executives, including the Named Executive Officers, for financial planning up to $13,000 per year for Mr. Isdell and $10,000 aper year for other senior executives. This benefit is available only as a reimbursement, not as a guaranteed amount. The Company provides this reimbursement for twothree reasons. First, it allows the executive to stay focused on the businessa significant percentage of our senior executives have dual nationalities and cuts down on the time devoted to and distraction caused by personal financial planning. Secondly,work or have worked outside their home country. Second, this benefit also helps to ensure that the executive realizes the full value of his or her compensation awarded.and helps ensure they are compliant with local country laws. Third, it allows the executive to stay focused on business matters. The complexities of being a global executive were considered in offering this benefit to senior executives. While it would be simpler to eliminate this benefit, which represents a very small percentage of compensation, the benefitbenefits to the Company would not be assured. This benefit

Mr. Finan, who is not a U.S. citizen, participates in the Company’s International Service Program. Mr. Finan is provided only available as a reimbursement, not as a guaranteed amount.the benefits offered to all employees eligible to participate in the International Service Program. Mr. Kent formerly participated in the International Service Program when based in Hong Kong in 2006.

For a more detailed discussion of these perquisites and their valuation, see the the discussion of All Other Compensation beginning on page 47.53.


Post-Termination Compensation

Retirement Plans

TheWe do not have special retirement plans for any Named Executive Officers, except for Mr. Reyes,Officer. Messrs. Isdell, Kent and Fayard are eligible to participate in the Employee Retirement Plan of The Coca-Cola Company (the “Retirement Plan”) and the retirement portion of the Supplemental Plan, as are substantially all of our non-union U.S. employees. We do not have specific retirement plans for any Named Executive Officer. Mr. Isdell also accrues benefitsFinan, as a non-U.S. citizen and an expatriate employee covered under the International Service Program, participates in The Coca-Cola Export Corporation Overseas Retirement Plan (the “Overseas Plan”). Messrs. Isdell and Reyes also accrue benefits under the Overseas Plan related to their prior international service. These plans prohibit duplication of benefits.benefits and are designed to provide a career-based retirement benefit, regardless of the country where the employee works. We adopted these plans as an additional means to attract and retain employees.employees, many of whom accept international mobility as a basic precept of their employment with the Company. The retirement plans provide employees, including the Named Executive Officers, the opportunity to plan for future financial needs during retirement. The actual benefit is calculated on the same basis for all participants in a given plan and is based on:

·

length of service;

·

covered compensation (generally base(base salary and annual incentive)cash incentives); and

·

age at retirement.

Mr. Reyes participates in the Coca-Cola Mexico Pension Plan Futura (the “Mexico Plan”) along with all other Mexico-based employees based in Mexico and his benefit is calculated in the same manner as all other participants in the Mexico Plan.

Stock options, restricted stock, performance share unitsThese plans generally determine benefits solely on base pay and other long-term equity compensation, as well as any extraordinary remuneration, play no part in the calculation of retirement benefits. It is sometimes necessary to make up for retirement benefits forfeited at the prior employer, sometimes by adding years of benefit service. These exceptions are rare and usually relate to the hiring of an executive at a senior level. No Named Executive Officer, however, has been credited with additional years of benefit service or granted an exception.cash incentive compensation. For a more detailed discussion on the retirement plans and the accumulated benefits under these plans, see the 20062007 Pension Benefits table and the accompanying narrative beginning on page 57.63.

Deferred Compensation Plan

We adopted The Coca-Cola Company Deferred Compensation Plan (the “Deferred Compensation Plan”) in 2002. We chose to offer this program because consistent with our philosophy, it provides an opportunity for the U.S. based participants, including the eligible Named Executive Officers, to save for future financial needs at little cost to the Company. The amount of base salary and annual incentive earned by the employee is not affected by the plan.Deferred Compensation Plan. The planDeferred Compensation Plan essentially operates as an uninsured, tax-advantaged personal savings account of the employee, administered by the Company, and contributes to the Company’s attractiveness as an employer. It also serves as a retention tool. The Company may hedge the liability, invest the cash retained and/or use the cash in its business. The planDeferred Compensation Plan does not guarantee a return or provide for above-market preferential earnings.

For a more detailed discussion of the deferred compensation arrangements relating to our Named Executive Officers,Deferred Compensation Plan, see the 20062007 Nonqualified Deferred Compensation table and accompanying narrative on page 59.65.

39




Severance Plan

The Coca-Cola Company has a severance planSeverance Pay Plan (the “Severance Plan”), for its U.S. based employees which operatesand participants in limitedthe International Service Program, pays benefits in specific circumstances such as when an employee’s position is eliminated. All non-union, non-manufacturing U.S. employees, including the U.S. based Named Executive Officers, are covered by the plan and paymentsSeverance Plan. Payments are based on level of responsibility, seniority and/or length of service. For the U.S. based Named Executive Officers, the maximum payment under the planSeverance Plan is two times base salary. This amount was determined to be appropriate for senior employees, including the Named Executive Officers, to assist in transition to new employment, as it may take a longer period of time for a more senior executive to find comparable employment. The Company has no otherseparate termination arrangements with any of the Named Executive Officers and generally does not enter into employment contracts, except outside of the United States in accordance with local law. The Company provides this plan to assist employees in their transition to new employment.Officers. For a more detailed discussion of these severance arrangements,the Severance Plan, see page 77 and Payments on Termination or Change in Control beginning on page 60.66.

Change in Control

The Company has change in control provisions in its annual incentive plan, its equity compensation plans and U.S.its retirement plans, and theseplans. These provisions apply equally to all plan participants, in the plans, including the Named Executive Officers. We have no additional change in control contractsagreements or arrangements with any of the Named Executive Officers.Officers and do not provide a tax gross-up for any change in control situation.

The change in control provisions were adopted to ensure that, in the event that the Company is considering a change in control transaction, the employees involved in considering the offertransaction will not

be tempted to act in their own interests rather than the interests of the shareowners. The employeesThus, the provisions are designed to make any transaction neutral to the employees’ economic interests. Employees likely would likely not be in a position to influence the Company’s performance after a change in control and maymight not be in a position to earn their incentive awards or vest in their equity awards. Thus,Therefore, the Company believes that the change in control provisions are designed to make a transaction neutral to the employees’ economic interests.fair.

The annual incentive plan provides that the annual incentive be paid at target (and in no event above target) upon a change in control, prorated for the actual number of months worked in the year.

Generally, our equity compensation plans provide that restricted stock and stock options will vest in full upon a change in control. PerformanceThe performance share units generally have nogranted in 2007 do not contain change in control provisions. However, if restricted stock has been awarded after the performance goals have been met, any additional time-basedservice-based restrictions will lapse upon a change in control.

The Compensation Committee believes that the provisions provided for under both our annual incentive plan and equity compensation plans are appropriate since an employee’s position could be adversely affected by a change in control even if he or she is not terminated. These plans provide, however, that the Board of Directors may determine in advance of thea change in control event that the provisions would not apply and therefore no accelerated vesting would occur.

There is also a change of control benefit in theThe Company’s U.S. retirement plans also contain change in control provisions that affectsaffect all of our U.S. employees equally.equally, including the participating Named Executive Officers. Upon a change in control, the earliest retirement age is reduced from age 55 with ten years of service to age 50 with ten years of service. The employee must actually leave the Company within two years of a change in control in order to receive this benefit. There are no additional credited years of service. The Company believes these provisions help to attract and retain employees and provide some reliefsecurity with respect to anxieties about job security. pension benefits.

For a more detailed discussion of these change in control arrangements, see Payments on Termination or Change in Control beginning on page 60.66.


Tax Compliance Policy

Section 162(m) of the Tax Code limits deductibility of certain compensation for the Chief Executive Officer and the fourthree other executive officers (other than the CFO) who are highest paid and employed at year-end (“Covered Employees”) to $1 million per year. If certain conditions are met, performance-based compensation may be excluded from the $1 million limit.this limitation. While we do not design our compensation programs solely for tax purposes, we do design our plans to be tax efficient for the Company where possible and where itthe design does not add a layer of complexity to the plans or administration. Our shareowner-approved incentive plans, stock option plans and certain awards under The Coca-Cola Company 1989 Restricted Stock Award Plan (the “1989 Restricted Stock Plan”) meet the conditions necessary for deductibility. However, if following the requirements of Section 162(m) would not be in the interests of shareowners, the Compensation Committee may exercise discretion in those instances where the mechanistic approaches under tax laws would compromise the interests of shareowners.to pay nondeductible compensation.

Tax and Accounting Implications of Each Form of Compensation

·

Salary is expensed when earned and is not deductible over $1 million for covered employees.Covered Employees.

·

Annual incentives are expensed during the year when payout is probable. The portion paid under shareowner-approved measures meets the requirements of Section 162(m) of the Tax Code and is deductible. The portion paid under non-objectively verifiable criteria is not deductible over $1 million under Section 162(m) of the Code for covered employees.Covered Employees.

·

Stock options are expensed in accordance with the Equity Accounting Rules, which is generally over the shorter of the vesting period or the service period. The stock option plans have been approved by shareowners and awardsthe amounts realized are deductible under Section 162(m)upon exercise of the Code.options.

·

Performance share units are expensed overin accordance with the shorter ofEquity Accounting Rules, which is generally over the performance period and the subsequent holding period or the service period. In both cases, theyThey are expensed when payout is probable. Restricted stock is awarded after performance share units are earned. The plan has been approved by shareowners and compensation isawards are deductible under Section 162(m) of the Code.when shares are released.

·

Performance-based restricted stock is expensed in accordance with the Equity Accounting Rules, which is generally over the performance and service period when payout is probable. The plan has been approved by shareowners and compensation isawards are deductible under Section 162(m) of the Code.when shares are released.

·

Time-based restricted stock is expensed in accordance with the Equity Accounting Rules, which is generally over the servicerestriction period. The plan has been shareowner-approved but time-based restricted stock is not deductible over $1 million under Section 162(m) of the Code for covered employees.Covered Employees. No non-deductible restricted stock grants were made to theany Named Executive OfficersOfficer in 2006.2007.

Ownership Guidelines

For many years, the Company has had share ownership guidelines for senior executives, including the Named Executive Officers. The Compensation Committee monitors compliance annually. Each executive has five years from the date he or she becomes a senior executive to meet his or her target. If an executive is promoted and the target is increased, an additional two-year period is provided to meet the target. Targets increase with rank in the organization. Mr. Isdell meets his target of the lesser of (i) the number of shares with a market value equal to five times salary or (ii) 150,000 shares. Mr. Kent meets his target for his position in 2006 of the lesser of (i) the number of shares with a market value equal to four times salary or (ii) 60,00085,000 shares. Messrs. Fayard, Finan and Reyes and Ms. Minnick meet their target of the lesser of (i) the number of shares with a market value equal to three times salary or (ii) 40,000 shares. Shares counted toward the guidelines include:


·shares held of record or in a brokerage account by the Named Executive Officersenior executive or his or her spouse;

·

shares and share units held in the Thrift Plan, the International Thrift Plan, and the Supplemental Thrift portion of the Supplemental Benefit Plan, including any Company match;

·

shares of time-based restricted stock; and

·

shares of performance-based restricted stock or performance-based restricted stock units after the necessary performance criteria (other than any holding period) have been satisfied.satisfied; and

If an executive is promoted and

shares of restricted stock or restricted stock units awarded upon satisfaction of the target is increased, an additional two-year period is provided to meetnecessary performance criteria under the target.PSU program.

Trading Controls

Senior executives, including the Named Executive Officers, are required to receive the permission of the Company’s General Counsel prior to entering into transactions in Company stock,securities, including those involving derivatives, other than the exercise of employee stock options. Permission is not granted for hedging transactions. Generally, trading is permitted only during announced trading periods.

The Company does not restrict pledges as pledging can provide a more attractive interest rate for personal loans. All shares held in brokerage margin accounts can be considered “pledged” and the Company has not forbidden margin accounts.

The Named Executive Officer bears full responsibility if he or she violates Company policy by permitting shares to be bought or sold without preapproval or when trading is restricted.

42




REPORT OF THE COMPENSATION COMMITTEE

The Compensation Committee has reviewed and discussed the Compensation Discussion and Analysis required by Item 402(b) of Regulation S-K with management. Based on such review and discussions, the Compensation Committee recommended to the Board of Directors that the Compensation Discussion and Analysis be included in this proxy statement and incorporated by reference into the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2006.

Cathleen P. Black, Chair

Ronald W. Allen

Sam Nunn

James D. Robinson III

2007.

Cathleen P. Black, Chair

Ronald W. Allen

Alexis M. Herman

James D. Robinson III

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

The Compensation Committee is comprised entirely of the four independent Directors listed above. Other than James D. Robinson III, Compensation Committee members do not have any non-trivial professional, familial or financial relationship with the Chief Executive Officer, other executive officers or the Company, other than his or her directorship.

A daughter-in-law of James D. Robinson III, one of our Directors and a member of the Compensation Committee, has an indirect minority equity interest in Delaware North. The Company’s relationship with Delaware North is described on page 23.24.

43




EXECUTIVE COMPENSATION

The following tables, narrative and footnotes discuss the compensation for 2006 of our Chief Executive Officer, Chief Financial Officer and our three other most highly compensated executive officers.officers during 2007.

2006 SUMMARY COMPENSATION TABLE2007 Summary Compensation Table

Name and
Principal Position

 

 

 

Year

 

Salary
($)

 

Bonus
($)

 

Stock
Awards
($)

 

Option
Awards
($)

 

Non-Equity
Incentive
Plan
Compensation
($)

 

Change in
Pension Value
and
Nonqualified
Deferred
Compensation
Earnings
($)

 

All Other
Compensation
($)

 

Total
($)

 

(a)

 

(b)

 

(c)

 

(d)

 

(e)

 

(f)

 

(g)

 

(h)

 

(i)

 

(j)

 

E. Neville Isdell
Chairman of the Board and Chief Executive Officer

 

2006

 

$

1,500,000

 

 

$

0

 

$

12,128,912

 

$

7,290,000

 

 

$

5,500,000

 

 

$

5,371,105

 

 

$

545,407

 

$

32,335,424

 

Muhtar Kent
President and Chief Operating Officer

 

2006

 

773,077

 

 

0

 

1,232,275

 

1,072,533

 

 

1,809,962

 

 

532,178

 

 

871,563

 

6,291,588

 

Gary P. Fayard
Executive Vice President and Chief Financial Officer

 

2006

 

616,298

 

 

0

 

4,347,292

 

2,056,278

 

 

1,493,588

 

 

563,197

 

 

69,499

 

9,146,152

 

Mary E. Minnick
Executive Vice President and President, Marketing, Strategy and Innovation

 

2006

 

623,123

 

 

0

 

2,320,681

 

1,535,033

 

 

1,706,958

 

 

531,755

 

 

237,535

 

6,955,085

 

José Octavio Reyes
President, Latin America Group

 

2006

 

543,793

 

 

0

 

3,563,129

 

1,693,724

 

 

1,185,810

 

 

1,535,201

 

 

446,839

 

8,968,496

 

 

Name and

Principal Position

(a)

 Year 

Salary

($)

 

Bonus

($)

 

Stock
Awards

($)

 

Option
Awards

($)

 

Non-Equity
Incentive Plan
Compensation

($)

 

Change in
Pension Value
and
Nonqualified
Deferred
Compensation
Earnings

($)

 

All Other
Compensation

($)

 

Total

($)

 (b) (c) (d) (e) (f) (g) (h) (i) (j)

E. Neville IsdellChairman of the Board and Chief Executive Officer

 2007
2006
 $
 
1,612,500
1,500,000
 $ 0
   0
 $
 
 9,426,234
10,195,698
 $
 
7,369,657
7,290,000
 $6,649,500
  5,500,000
 $6,009,984
  5,371,105
 

$817,066

  545,407

 $
 
31,884,941
30,402,210

Muhtar Kent President and Chief Operating Officer

 2007
2006
  
 
1,000,000
773,077
    0
   0
  
 
3,690,544
1,177,850
  
 
3,198,868
1,072,533
   3,797,500
  1,809,962
   1,125,995
     532,178
   749,461
  871,563
  
 
13,562,368
6,237,163

Gary P. Fayard Executive Vice President and Chief Financial Officer

 2007
2006
  
 
687,387
616,298
    0
   0
  
 
3,584,823
4,039,666
  
 
3,286,368
2,056,278
   1,915,900
  1,493,588
      547,014
     563,197
     87,897
    69,499
  
 
10,109,389
8,838,526

Irial Finan1

Executive Vice President and President, Bottling Investments and Supply Chain

 2007  750,000    0  1,733,289  1,238,752   1,598,400      155,726   372,835  5,849,002

José Octavio Reyes
President, Latin America Group

 2007
2006
  
 
568,842
543,793
    0
   0
  
 
2,776,995
3,263,700
  
 
3,434,315
1,693,724
   1,364,800
  1,185,810
      970,873

     708,081

   544,534
  446,839
  

 

9,660,359

7,841,947

1

Compensation for Mr. Finan is provided only for 2007 because he was not a Named Executive Officer in 2006.

Bonus (Column (d))

The Company paid no discretionary bonuses or bonuses based on performance metrics that were not pre-established and communicated to the Named Executive Officers for 2006.2007. All annual incentive awards to the Named Executive Officers for 20062007 were performance-based. These payments, which were made under the Company’s annual performance-basedperformance incentive plan, are reported in the Non-Equity Incentive Plan Compensation column (column (g)).

Stock Awards (Column (e))

The amounts reported in the Stock Awards column (column (e)) reflect the dollar amount, without any reduction for risk of forfeiture, recognized for financial reporting purposes for the fiscal year ended December 31, 2006 ofexpense associated with awards of performance share units (“PSUs”), restricted stock or restricted stock units to each of the Named Executive Officers, calculated in accordance with the provisions of SFAS 123R. This means that these numbers willEquity Accounting Rules. Even though the awards may be hard to compare with prior proxy statements. Portions of awards over several years are included. It is difficult to make comparisons between Named Executive Officers since retirement eligibility also influences accounting expense. Accounting expense is also affected byforfeited, the current probability of meeting or exceeding performance targets, because that is how they are expensed. To see the value of awards made to the Named Executive Officers in 2006, see the 2006 Grants of Plan-Based Awards table on page 51. To see the value actually received by the Named Executive Officers in 2006, seeamounts do not reflect this contingency.


the 2006 Option Exercises and Stock Vested table on page 56. Specifically, the number in the table above includes:

·       for Mr. Isdell, $2,772,442 for PSUs granted in February 2005, $7,568,000 for PSUs granted in February 2006 and $1,788,470 for restricted stock granted in July 2004. The shares of restricted stock granted in July 2004 were included in the Summary Compensation table in the 2005 proxy statement. Both PSU grants have been previously reported;

·       for Mr. Kent, $816,375 for PSUs granted in December 2005 and $415,900 for performance-based restricted stock granted in February 2006;

·       for Mr. Fayard, $1,118,003 for PSUs granted in December 2003, $1,369,133 for PSUs granted in December 2004, $1,399,500 for PSUs granted in December 2005, $6,506 for restricted stock granted in October 1994, $38,250 for restricted stock granted in October 1998, and $415,900 for performance-based restricted stock granted in February 2006;

·       for Ms. Minnick, $852,126 for PSUs granted in December 2003, $695,689 for PSUs granted in December 2004, $326,550 for PSUs granted in December 2005, and $446,316 for performance-based restricted stock granted in April 2005; and

·       for Mr. Reyes, $1,080,618 for PSUs granted in December 2003, $1,176,311 for PSUs granted in December 2004 and $1,306,200 for PSUs granted in December 2005.

The assumptions used by the Company in calculating these amounts are incorporated herein by reference to Note 15 to Consolidated Financial Statements in the Company’s Annual Report on Form 10-K for the year ended December 31, 2006 (the “Form 10-K”). The Company grants PSUs and restricted stock under the 1989 Restricted Stock Plan. The material provisions of the 1989 Restricted Stock Plan are described beginning on page 67.

The Company cautions that the amounts reported in the 20062007 Summary Compensation Table for these awards may not represent the amounts that the Named Executive Officers will actually realize from the awards. Whether, and to what extent, a Named Executive Officer realizes value will depend on the Company’s actual operating performance, stock price, fluctuations and, the Named Executive Officer’sexcept for Mr. Isdell, continued employment. Additional information on all outstanding stock awards is reflected in the 20062007 Outstanding Equity Awards at Fiscal Year-End table on page 54.

Option Awards

The amounts reported in the Option Awards column (column (f)) represent the dollar amount, without any reduction for risk of forfeiture, recognized for financial reporting purposes for the fiscal year ended December 31, 2006 of grants of options to each of the Named Executive Officers, calculated in accordance with the provisions of SFAS 123R. Portions of awards over several years are included. This means that these numbers will be hard to compare with prior proxy statements. It is difficult to make comparisons between Named Executive Officers since retirement eligibility also influences accounting expense. To see the value of awards made to the Named Executive Officers in 2006, see the 2006 Grants of Plan-Based Awards table on page 51. To see the value actually received by the Named Executive Officers in 2006, see the 2006 Option Exercises and Stock Vested table on page 56. Specifically, the number in the table above includes:

·       for Mr. Isdell, options granted in February 2006;


·       for Mr. Kent, options granted in May 2005 and December 2005;

·       for Mr. Fayard, options granted in December 2002, December 2003, December 2004 and December 2005;

·       for Ms. Minnick, options granted in December 2002, December 2003, December 2004 and December 2005; and

·       for Mr. Reyes, options granted in December 2002, December 2003, December 2004 and December 2005.

Details of each of the grants reflected above can be found in the 2006 Outstanding Equity Awards at Fiscal Year-End table on page 54.60.

The assumptions used by the Company in calculating these amounts are incorporated herein by reference to Note 15 to Consolidated Financial Statementsthe Company’s consolidated financial statements in the Company’s Annual Report on Form 10-K.10-K for the fiscal year ended December 31, 2007 (the “Form 10-K”). The options were awardedCompany grants PSUs and restricted stock under The Coca-Cola Company 2002the 1989 Restricted Stock Option Plan (the “2002 Stock Option Plan”).Plan. The material provisions of the 20021989 Restricted Stock Option Plan are described beginning on pages 62page 75.

The numbers are difficult to compare between the Named Executive Officers and 67.also from year to year. This is mainly because the numbers represent the accounting expense for portions of several awards. The numbers also are affected by whether it appears probable or not that the performance conditions, if any, for outstanding awards will be met. In addition, the numbers are affected by whether a Named Executive Officer is retirement eligible since retirement eligibility reduces the period over which an award is expensed. To see the value of awards made to the Named Executive Officers in 2007, refer to the 2007 Grants of Plan-Based Awards table on page 58. To see the value actually received by the Named Executive Officers in 2007, refer to the 2007 Option Exercises and Stock Vested table on page 62.

Shown below is the detail of the total amount shown in the Stock Awards column as it relates to specific past awards:

   2007 2006

Mr. Isdell

 

•     $5,200,017 for February 2007 PSUs

•     $1,513,600 for February 2006 PSUs

•     $924,147 for February 2005 PSUs

•     $1,788,470 for July 2004 restricted stock

 

•     $6,558,934 for February 2006 PSUs

•     $1,848,294 for February 2005 PSUs

•     $1,788,470 for July 2004 restricted stock

Mr. Kent

 

•     $2,299,994 for February 2007 PSUs

•     $410,900 for February 2006 performance-based restricted stock

•     $979,650 for December 2005 PSUs

 

•     $415,900 for February 2006 performance-based restricted stock

•     $761,950 for December 2005 PSUs

Mr. Fayard

 

•     $1,702,024 for February 2007 PSUs

•     $410,900 for February 2006 performance-based restricted stock

•     $746,400 for December 2005 PSUs

•     $494,409 for December 2004 PSUs

•     $186,334 for December 2003 PSUs

•     $38,250 for October 1998 restricted stock

•     $6,506 for October 1994 restricted stock

 

•     $415,900 for February 2006 performance-based restricted stock

•     $1,244,000 for December 2005 PSUs

•     $1,217,007 for December 2004 PSUs

•     $1,118,003 for December 2003 PSUs

•     $38,250 for October 1998 restricted stock

•     $6,506 for October 1994 restricted stock

Mr. Finan

 

•     $382,800 for February 2007 PSUs

•     $439,599 for October 2006 performance-based restricted stock

•     $457,170 for December 2005 PSUs

•     $453,720 for December 2004 PSUs

 Not applicable because Mr. Finan was not a Named Executive Officer in 2006.

Mr. Reyes

 

•     $1,821,608 for February 2007 PSUs

•     $587,790 for December 2005 PSUs

•     $367,597 for December 2004 PSUs

 

•     $1,153,810 for December 2005 PSUs

•     $1,029,272 for December 2004 PSUs

•     $1,080,618 for December 2003 PSUs

The amounts reported for 2006 in column (e) have been adjusted from the amounts reported in the 2007 Proxy Statement. The Company changed the period over which a portion of the PSUs are expensed for employees who are retirement eligible. For 2006, amounts were expensed in full for retirement-eligible employees if it became probable that an amount above the target award would be earned. For 2007, the methodology was changed to expense the amount above the target over the remaining performance period, consistent with the Equity Accounting Rules. As a result, the expense for 2006 is lower than the amount reported in the 2007 Proxy Statement. This is merely a timing difference. The total expense for the PSU awards has not changed. The amounts reported in column (e) of the 2006 Summary Compensation Table have been reduced as follows:

   

Amounts reported for 2006 in the 2007

Proxy Statement

 

Amounts reported for 2006 in this

Proxy Statement

Mr. Isdell

 $12,128,912 $10,195,698

Mr. Kent

     1,232,275     1,177,850

Mr. Fayard

     4,347,292     4,039,666

Mr. Reyes

     3,563,129     3,263,700

Option Awards (Column (f))

The amounts reported in the Option Awards column represent the dollar amount of option grants to each of the Named Executive Officers, calculated in accordance with the Equity Accounting Rules. Even though the awards may be forfeited, the amounts do not reflect this contingency.

The Company cautions that the amounts reported in the 20062007 Summary Compensation Table for these awards may not represent the amounts that the Named Executive Officers will actually realize from the awards. Whether, and to what extent, a Named Executive Officer realizes value will depend on the Company’s actual operating performance, stock price fluctuations and, the Named Executive Officer’sexcept for Mr. Isdell, continued employment. Additional information on all outstanding option awards is reflected in the 20062007 Outstanding Equity Awards at Fiscal Year-End table on page 54.60.

The assumptions used by the Company in calculating these amounts are incorporated herein by reference to Note 15 to the Company’s consolidated financial statements in the Form 10-K. The options were awarded under either The Coca-Cola Company 1999 Stock Option Plan (the “1999 Stock Option Plan”) or The Coca-Cola Company 2002 Stock Option Plan (the “2002 Stock Option Plan”). The material provisions of the plans are described on page 75.

The numbers are difficult to compare between the Named Executive Officers and also from year to year. This is mainly because the numbers represent accounting expense for portions of several awards. The numbers also are affected by whether a Named Executive Officer is retirement eligible since retirement eligibility reduces the period over which an award is expensed.

To see the value of awards made to the Named Executive Officers in 2007, refer to the 2007 Grants of Plan-Based Awards table on page 58. To see the value actually received by the Named Executive Officers in 2007, refer to the 2007 Option Exercises and Stock Vested table on page 62.

Shown below is the detail of the total amount shown in the Option Awards column as it relates to specific past awards:

2007 Option Expense2006 Option Expense

Mr. Isdell

•     $7,369,657 for February 2007 options

•     $7,290,000 for February 2006 options

Mr. Kent

•     $2,436,785 for February 2007 options

•     $614,250 for December 2005 options

•     $147,833 for May 2005 options

•     $614,250 for December 2005 options

•     $458,283 for May 2005 options

Mr. Fayard

•     $1,803,215 for February 2007 options

•     $737,100 for December 2005 options

•     $368,333 for December 2004 options

•     $377,720 for December 2003 options

•     $737,100 for December 2005 options

•     $368,333 for December 2004 options

•     $377,720 for December 2003 options

•     $573,125 for December 2002 options

Mr. Finan

•     $402,069 for February 2007 options

•     $286,650 for December 2005 options

•     $276,250 for December 2004 options

•     $273,783 for August 2004 options

Not applicable because Mr. Finan was not a Named Executive Officer in 2006

Mr. Reyes

•     $1,929,928 for February 2007 options

•     $655,200 for December 2005 options

•     $471,467 for December 2004 options

•     $377,720 for December 2003 options

•     $655,200 for December 2005 options

•     $471,467 for December 2004 options

•     $377,720 for December 2003 options

•     $189,337 for December 2002 options

Details of each of the grants reflected above can be found in the 2007 Outstanding Equity Awards at Fiscal Year-End table on page 60.

Non-Equity Incentive Plan Compensation (Column (g))

The amounts reported in the Non-Equity Incentive Plan Compensation column (column (g)) reflect the amounts earned and payable toby each Named Executive Officer for 2006 under the Company’s annual incentive plan.plan in 2007 and 2006, respectively. The material provisions of that plan are described on page 67.75. These amounts are the actual amounts earned under the awards described in the 20062007 Grants of Plan-Based Awards table on page 51.58. Payments under the annual incentive plan for 2007 were calculated as described in Compensation Discussion and AnyalsisAnalysis beginning on page 31.36.

Change in Pension Value and Nonqualified Deferred Compensation Earnings (Column (h))

The amounts reported in the Change in Pension Value and Nonqualified Deferred Compensation Earnings column (column (h))for 2007 and 2006 are comprised entirely of changes between December 31, 2006 and December 31, 2007, and between December 31, 2005 and December 31, 2006, respectively, in the actuarial present value of the accumulated pension benefits of each of the Named Executive Officers. The Named Executive Officers receive

Mr. Isdell’s change in pension benefits under the same formula appliedvalue is significant because he was rehired after retirement at a substantially higher rate of pay. As of December 31, 2007, he had 33.5 years of service. As a result, each year Mr. Isdell works since rehire replaces an earlier year of lower eligible compensation. This treatment applies to all salaried non-union U.S. employees, exceptrehired plan participants. The change in pension value for Mr. Reyes who receives benefits underfor 2006 has been adjusted because it was over-reported in the same terms applicable to2007 Proxy Statement as $1,535,201 instead of $708,081. The amount reported in the Company’s employees based in Mexico.

None2007 Proxy Statement was the future value of the Named Executive Officers received above-market or preferential earnings (as these terms are defined by the SEC) on their nonqualified deferred compensation accounts. The material provisionsMexico Plan benefit instead of the Company’spresent value of his pension plans and Deferred Compensation Plan are described beginning on page 65 and on page 68.benefits.

The assumptions used by the Company in calculating the change in pension value are described on page 58.65.


The Company cautions that the values reported in the Change in Pension Value and Nonqualified Deferred Compensation Earnings column (column (h)) are theoretical as those amounts are calculated pursuant to SEC requirements and are based on assumptions used in preparing the Company’s audited financial statements for the fiscal years ended December 31, 20052006 and December 31, 2006.2007, respectively. The Company’s pension plans utilize a different method of calculating actuarial present value for the purpose of determining a lump sum payment, if any, under the plan.such plans. The Retirement Plan does not provide for a lump sum. The change in pension value from year to year as reported in the table is subject to market volatility and may not represent the value that a Named Executive Officer will actually accrue under the Company’s pension plans during any given year.

None of the Named Executive Officers received above-market or preferential earnings (as these terms are defined by the SEC) on their nonqualified deferred compensation accounts. The material provisions of the Company’s pension programs operate in the same manner for all participants in each planplans and there is no special formula for the Chief Executive Officer or any other Named Executive Officer.Deferred Compensation Plan are described beginning on page 73 and on page 76.

The retirement plans calculate benefits using the employee’s eligible compensation for the highest five consecutive years out of the last 11 years of vesting service. Mr. Isdell’s change in pension value is significant because he was rehired after retirement at a substantially higher rate of pay. As of December 31, 2006 he had 32.5 years of service. As a result, each year Mr. Isdell works as Chairman and Chief Executive Officer replaces an earlier year of lower eligible compensation. This treatment applies to all plan participants.

All Other Compensation (Column (i))

The amounts reported in the All Other Compensation column (column (i)) reflect, for each Named Executive Officer, the sum of (i) the incremental cost to the Company of all perquisites and other personal benefits; (ii) the amount of any tax reimbursements; (iii) the amounts contributed by the Company to the Thrift

Plan, the thrift portion of the Supplemental Plan, the International Thrift Plan and the Mexico Plan (collectively, the “Company Thrift Plans”); and (iv) the dollar value of life insurance premiums paid by the Company. Amounts contributed to the Company Thrift Plans are calculated on the same basis for all participants in the relevant plan, including the Named Executive Officers. The material provisions of the Company Thrift Plans are described beginning on page 66.73.

The following table outlines those (i) perquisites and other personal benefits and (ii) additional all other compensation required by SEC rules to be separately quantified. The narrative following the table describes in more detail all categories of perquisites and other personal benefits provided by the Company.Company in 2007.

 

Perquisites and Other Personal Benefits

 

 

 

 

 

Additional All Other Compensation

 

Name

 

 

 

Aircraft
Usage

 

Car and
Driver

 

Club
Memberships

 

Security

 

International
Service
Program
Benefits

 

Financial
Planning

 

 

 

Tax
Reimbursement

 

Company
Contributions
to Company
Thrift Plans

 

Life
Insurance
Premiums

 

E. Neville Isdell

 

$

172,298

 

$

82,097

 

 

$

0

 

 

$

64,766

 

 

N/A

 

 

$ 0

 

 

 

 

$

43,146

 

 

 

$

180,000

 

 

 

$

3,100

 

 

Muhtar Kent

 

 

71,098

 

 

0

 

 

68,819

 

 

$644,449

 

 

 

 

 

 

28,417

 

 

 

47,098

 

 

 

1,404

 

 

Gary P. Fayard

 

 

0

 

 

0

 

 

0

 

 

N/A

 

 

0

 

 

 

 

2,256

 

 

 

65,439

 

 

 

1,404

 

 

Mary E. Minnick

 

 

0

 

 

N/A

 

 

0

 

 

177,544

 

 

 

 

 

 

0

 

 

 

54,718

 

 

 

673

 

 

José Octavio Reyes

 

 

264,960

 

 

N/A

 

 

90,005

 

 

N/A

 

 

0

 

 

 

 

32,818

 

 

 

37,977

 

 

 

20,679

 

 

 


    Perquisites and Other Personal Benefits Financial
Planning
    Additional All Other Compensation

Name                      

   Aircraft
Usage
 Car and
Driver
 Club
Member-

ships
 Security International
Service
Program
Benefits
   Tax
Reimbursement
 Company
Contributions
to Company
Thrift Plans
 Life
Insurance
Premiums

E. Neville Isdell

 2007
2006
 $
 
 341,849
172,298
 $
 
80,116
82,097
     0

    0

 $
 
117,065
64,766
 N/A
N/A
 
  0
   $48,169
  43,146
 $213,375
  180,000
 $
 
3,492
3,100

Muhtar Kent

 2007
2006
  

 

42,621

  

 

163,058

71,098

     0

    0

  

 

66,707

68,819

 361,879

644,449

 
     19,385
  28,417
     84,299
    47,098
  
 
1,512
1,404

Gary P. Fayard

 2007
2006
  

 

  

 

0

0

     0

    0

  

 

0

0

 N/A
N/A
 
  0
       5,825

    2,256

     71,049
    65,439
  
 
1,512
1,404

Irial Finan

 2007  0  0     0  0 303,295   0       5,857     62,747  936

José Octavio Reyes

 2007
2006
  

 

0

  
 
389,939
264,960
 N/A
N/A
  
 
108,484
90,005
 N/A
N/A
 
  0
              0
  32,818
     14,947
    37,977
  
 
22,461
20,679

Aircraft Usage

The Company aircraft were made available to the Named Executive Officers for their personal use in the following situations:

·       Mr.

Messrs. Isdell isand Kent are required by the Board to use the Company aircraft for all travel, both business and personal. This is required for security purposes fordue to the Chief Executive Officerhigh profile and global nature of our Company which hasbusiness and our highly symbolic and well recognized brands, as well as to make sure heensure that they can be immediately available to respond to business priorities from any location around the world. This arrangement also allows travel time to be used productively for ourthe Company. Mr.Messrs. Isdell and hisKent, and their immediate familyfamilies traveling with him, usesthem, use the Company aircraft for a reasonable number of personal trips.

The personal trips are often scheduled in conjunction with a business trip. Mr. Isdell is reimbursed for the entire tax liability associated with the personal use of the Company aircraft.

·No other Named Executive Officer used the Company aircraft for personal purposes in 2007.

Infrequently, spouses/spouses and guests of Named Executive Officers ride along on the Company aircraft when the aircraft is already going to a specific destination for a business purpose. This use has minimal cost to the Company. No tax reimbursement is provided to the Named Executive Officer in this situation.

In 2006, personal use of the Company aircraft by the Named Executive Officers was less than 3% of the total legs flown.

In determining the incremental cost to the Company of the personal use of Company aircraft, the Company calculates, for each aircraft, the direct variable operating cost on an hourly basis, including all costs that may vary by the hours flown. Items included in calculating this cost are:

·

aircraft fuel and oil;

·

travel, lodging and other expenses for crew;

·

prorated amount of repairs and maintenance;

·

prorated amount of rental fee on airplane hangar;

·

catering;

·

logistics (landing fees, permits, etc);

·

telecommunication expenses and other supplies; and

·

the amount, if any, of disallowed tax deductions associated with such use.

When the aircraft areis already flying to a destination for business purposes, only the direct variable costs associated with the additional passenger (for example, catering) are included in determining the aggregate incremental cost of the use to the Company. While it happens very rarely, if an aircraft flies empty before picking up or after dropping off a passenger flying for personal reasons, this “deadhead” segment would be included in the incremental cost.

48




Car and Driver

During 2006, Messrs. Isdell, Kent and Reyes were each provided with a car and driver.

Mr. Isdell isand Mr. Kent are provided with a car and driver both for security purposes and to maximize histheir efficiency during business hours. When not being utilized by Mr. Isdell his caror Mr. Kent, the cars and driverdrivers are used for other Company business. However, the Company has included the entire cost of the carcars and driver,drivers, including all salary, benefits and related employment costs.

Mr. Kent also is provided with a car and driver in Turkey for security purposes. Mr. Reyes and his spouse are each provided with a specially equipped car and driver around the clock for security purposes in Mexico City. Mr. Kent and his spouse were provided with a car and driver in Istanbul for security purposes.

The costs to the Company for this benefit are as follows:

Mr. Isdell - car $9,925;$9,441; driver $72,172;
$70,675;

Mr. Kent - car $29,345; driver $41,753;cars $29,830; drivers $133,228; and

Mr. Reyes - cars $145,909;$207,521; drivers $119,051.$182,418.

Club Memberships

Club memberships are provided to the Named Executive Officers when necessary for business purposes. Mr. Reyes and Ms. Minnick werewas not provided with a club memberships.membership. Monthly dues are paid by the Company; however, the Named Executive Officers are taxed on a pro-rata portion of the dues associated with any

personal use of the clubs.clubs, even though the Named Executive Officer pays for the direct cost of any personal use. The Company does not provide any tax reimbursement in connection with the personal use of the clubs. There was no personal benefit to any Named Executive Officer associated with use of clubs by any Named Executive Officers in 2006.2007.

Security

The Company provides a comprehensive security program, including monitoring, for Messrs. Isdell and monitoring system for Mr. Isdell.Kent. This includes monitoring equipment at histheir homes and Company-paid security personnel. Mr. Reyes, based in Mexico City, is provided with security personnel at his residence as well as monitoring of his car and his wife’s car. Mr. Kent was provided with a comprehensive security system in Istanbul. No other Named Executive Officer is provided with Company-paid security, except where necessary when traveling overseas.

International Service Program Benefits

The Company provides benefits to International Service Associates under the International Service Program, the material provisions of which are described on page 68.76. Currently there are approximately 500450 participants in the program. The International Service Program is designed to relocate and support employees who are sent on an assignment outside of their home country. The purpose of the program is to make sure that when the Company requests athat an employee move to a location foreign to the associateoutside his or her home country, economic considerations do not play a role. This helps the Company quickly meet its business needs around the world and develop its employees.

Mr. Kent participated in the International Service Program in 2006 while based in Hong Kong. Mr. Kent has not participated in the International Service Program since he assumed his current Atlanta-based position.position; however, certain expenses were incurred in 2007 related to his earlier participation and transition to Atlanta. The amounts reported include payments for tax equalization and transition-related housing and education expenses.

Mr. Finan, who is based in Atlanta, outside his home country, participated in the International Service Program in 2007. The amounts reported include payments for housing expenses, auto expenses, home leave, allowances reflecting the conditions in the host country, relocation expenses associated with his move to Atlanta, tax equalization, paymentseducation and other program allowances.

The amount of the tax equalization could be deemed a tax reimbursement; however, since an International Service Associate is subject to hypothetical taxes pursuant to the International Service Program, these amounts are more properly characterized as International Service Program benefits. Note that payments for tax equalization may occur in the year following the actual tax year.


The costs to the Company for Mr. Kent in 2007 and 2006, and Mr. Finan in 2007 were:

Housing
Expenses

 

Auto
Expenses

 

Home
Leave

 

Host Country
Allowance

 

Relocation

 

Tax
Equalization

 

Other Program
Allowances

 

$334,696

 

$

22,251

 

$

11,667

 

 

$

7,143

 

 

 

$

8,077

 

 

 

$

243,532

 

 

 

$

17,083

 

 

 

The amounts for Ms. Minnick relate to tax-related items that were paid in 2006, including tax equalization payments arising from her prior international assignment which ended in 2005. Ms. Minnick did not participate in the International Service Program in 2006.
      Housing
Expenses
 Auto
Expenses
 Home
Leave
 Host
Country
Allowance
 Relocation Tax
Equalization
 Education Other
Program
Allowances

Mr. Kent

  2007

2006

 $

 

82,500

334,696

 $

 

0

22,251

 $

 

0

11,667

 $

 

0

7,143

 $

 

0

8,077

 $

 

256,429

243,532

 $

 

22,950

0

 $

 

0

17,083

Mr. Finan

  2007  121,394  0  25,412  0  0  121,904  34,105  480

Financial Planning

The Company provides a taxable reimbursement to the Named Executive Officers for financial planning services, which may include tax preparation and estate planning services. No tax reimbursements are provided to the Named Executive Officers in this situation. The amounts reimbursed are included in the All Other Compensation column (column (i)) of the 2006 Summary Compensation Table.Officers.

Additional All Other Compensation

Tax Reimbursements.Reimbursements.    The amounts reported in the table above on page 54 represent tax reimbursements paid to each Named Executive Officer. Other than for Mr. Reyes, allAll amounts are related to use of Company aircraft.

Although Mr. Reyes is not an International Service Associate, the Company applies certain tax equalization provisions of that policy to Mr. Reyes because he incurred U.S. tax obligations due to his work responsibilities in the United States. This reimbursement is intended to ensure that Mr. Reyes is not advantaged or disadvantaged from a tax standpoint as a result of his responsibilities for the Company. The entire amount reflected for Mr. Reyes is this reimbursement.

aircraft. As explained above, the Company reimburses Mr. Isdell for taxes incurred because of his personal use of Company aircraft. For all of the Named Executive Officers, the Company reimburses for taxes incurred when spouses or guests travel for business purposes.

We impute income to the executive when the use of Company aircraft is considered personalincome for tax purposes. To calculate taxable income, the Standard Industry Fare Level rates set by the Internal Revenue Service are used. Where a tax reimbursement is authorized, it is calculated using the highest marginal federal tax rate, applicable state rate and Medicare rates. The rate used to calculate taxable income has no relationship to the incremental cost to the Company associated with the use of the aircraft. Any tax reimbursement associated with use of the Company aircraft is included in the “Tax Reimbursement” column of the table.

Contributions to Company Thrift Plans.    The Company makes matching contributions to each Named Executive Officer’s account under the Company Thrift Plans, as applicable, on the same terms and using the same formulas as other participating employees to each Named Executive Officer’s account under the Company Thrift Plans, as applicable.employees.

The amounts reflected above represent the following contributions by the Company:

·

for Mr. Isdell, $6,600$6,750 to the Thrift Plan and $173,400$206,625 to the thrift portion of the Supplemental Plan;

·

for Mr. Kent, $6,600$6,750 to the Thrift Plan and $40,498$77,549 to the thrift portion of the Supplemental Plan;

50




·forfor Mr. Fayard, $6,600$6,750 to the Thrift Plan and $58,839$64,299 to the thrift portion of the Supplemental Plan;

·for Ms. Minnick, $6,600

for Mr. Finan, $62,747 to the International Thrift Plan and $48,118 to the thrift portion of the Supplemental Plan; and

·for

for Mr. Reyes, $2,093$2,196 to a savings fund and $35,884$12,751 contributed to the defined contribution portion of the Mexico Plan.

Life Insurance Premiums.    The Company provides limited life insurance to all U.S based employees, including the U.S. based Named Executive Officers, equal to the lesser of their base salary or $300,000. The Company provides life insurance to all Mexico basedMexico-based employees equal to 30 months base salary.on the same basis. The amounts reported in the table above on page 54 represent the premiums paid for this insurance.insurance, which are on the same terms and the same cost as other employees.

Conversion of Amounts Paid to Mr. Reyes

Mr. Reyes, as a Mexico basedMexico-based employee, is paid in Mexican Pesos. In calculating the dollar equivalent for disclosure purposes, except for calculating pension value, the Company converts each payment into dollars based on the average exchange rate in effect for the month in which the payment was made. For purposes of converting the pension value into dollars, the December 31 exchange rate is used.

2006 GRANTS OF PLAN-BASED AWARDS2007 Grants of Plan-Based Awards

 

 

 

Estimated Future Payouts
Under Non-Equity Incentive
Plan Awards

 

 

 

Estimated Future Payouts
Under Equity Incentive
Plan Awards

 

All Other Option
Awards: Number
of Securities

 

Exercise or
Base Price
of Option

 

Closing

 

Grant Date
Fair Value
of Stock

 

Name
(a)

 

Grant
Date
(b)

 

Threshold
($)
(c)

 

Target
($)
(d)

 

Maximum
($)
(e)

 

 

 

Threshold
(#)
(f)

 

Target
(#)
(g)

 

Maximum
(#)
(h)

 

Underlying
Options (#)
(j)

 

Awards
($/Sh)
(k)

 

Price on
Grant
Date

 

and Option
Awards
(l)

 

E. Neville Isdell

 

02/16/2006

 

 

 

 

 

 

 

 

 

 

 

 

96,000

 

 

160,000

 

 

240,000

 

 

 

 

 

 

 

 

 

 

 

 

 

 

$ 6,054,400

 

 

02/16/2006

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

900,000

 

 

 

$ 41.39

 

 

 

$ 41.59

 

 

7,290,000

 

 

02/15/2006

 

 

$ 0

 

 

$ 3,000,000

 

$ 9,792,000

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Muhtar Kent

 

02/15/2006

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

50,000

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2,079,500

 

 

 

02/15/2006

 

 

0

 

 

1,200,000

 

3,916,800

 

 

 

 

 

 

 

 

 

 

 

 

 

 

N/A

 

 

 

N/A

 

 

 

N/A

 

 

 

 

Gary P. Fayard

 

02/15/2006

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

50,000

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2,079,500

 

 

02/15/2006

 

 

0

 

 

788,288

 

2,572,970

 

 

 

 

 

 

 

 

 

 

 

 

 

 

N/A

 

 

 

N/A

 

 

 

N/A

 

 

 

 

Mary E. Minnick

 

02/15/2006

 

 

0

 

 

788,288

 

2,572,970

 

 

 

 

 

 

 

 

 

 

 

 

 

 

N/A

 

 

 

N/A

 

 

 

N/A

 

 

 

 

José Octavio Reyes

 

02/15/2006

 

 

0

 

 

663,390

 

2,122,848

 

 

 

 

 

 

 

 

 

 

 

 

 

 

N/A

 

 

 

N/A

 

 

 

N/A

 

 

 

 

 

Name

(a)

 Grant Date
(b)
 Estimated Future Payouts
Under Non-Equity Incentive
Plan Awards
    Estimated Future Payouts
Under Equity Incentive

Plan Awards
 All Other Option
Awards: Number
of Securities
Underlying
Options

(#)
(j)
 Exercise or
Base Price
of Option
Awards

($/Sh)
(k)
 Closing
Price on
Grant
Date
 Grant Date
Fair Value
of Stock
and Option
Awards

(l)
  Threshold
($)

(c)
 Target
($)
(d)
 Maximum
($)
(e)
    Threshold
(#)

(f)
 Target
(#)

(g)
 Maximum
(#)

(h)
    

E. Neville Isdell

 2/22/2007       57,408 114,816 172,224    $5,200,017
 2/22/2007          896,552 $47.84 $47.30 7,369,657
 2/15/2007  $0 $3,300,000 $10,560,000         

Muhtar Kent

 2/15/2007       22,878   45,756   68,634    1,999,995
 2/15/2007          344,828   47.84   47.85 2,924,141
 2/15/2007    0  1,750,000  5,600,000         

Gary P. Fayard

 2/15/2007       16,930   33,860   50,790    1,480,021
 2/15/2007          255,172   47.84   47.85 2,163,859
 2/15/2007    0  882,882  2,825,222         

Irial Finan

 2/15/2007       15,100   30,199   45,299    1,319,998
 2/15/2007          227,586   47.84   47.85 1,929,929
 2/15/2007    0  937,500  3,000,000         

José Octavio Reyes

 2/15/2007       18,120   36,239   54,359    1,584,007
 2/15/2007          273,103   47.84   47.85 2,315,913
 2/15/2007    0  699,876  2,239,605         

Estimated Future Payouts Under Non-Equity Incentive Plan Awards (Annual Incentive)

PaymentsThe amounts represent the awards made under the annual incentive plan in February 2007 to each of the Named Executive Officers. Actual payments under these awards have already been determined, will be madepaid on March 15, 20072008 and are included in the Non-Equity Incentive Plan Compensation column (column (g)) of the 20062007 Summary Compensation Table. The amounts in the table directly above represent the grants made in February 2006 to each of the Named Executive Officers.

Financial performance is measured separately for the Company as a whole and for an operating unit. In 2006, performance for the Company as a whole was measured 50% on volume and 50% on net income. For an operating unit, the measure was 50% volume and 50% profit before tax, both calculated for the operating unit. Financial performance for Messrs. Isdell and Fayard and Ms. Minnick was entirely based on the performance of the Company as a whole. Financial performance for Messrs. Kent and Reyes was based 50% on the performance of Coca-Cola International and the Latin America group, respectively, and 50% on the performance of the Company as a whole. The target performance level for each performance criteria was established with reference to the appropriate business plan.


For 2006, the target incentive percentages of base salary were as follows: Mr. Isdell 200%; Mr. Kent 150%; Mr. Fayard 125%; Ms. Minnick 125%; and Mr. Reyes 125%. In calculating the amount of the actual payout, the incentive plan provides that an individual personal performance factor is also to be included in the calculation. The personal performance factor ranges between 0% and 160%. As a result, a Named Executive Officer may not receive any actual payout even if the target financial performance levels are met. Additionally, if financial performance exceeds the target the resulting award may be larger. For a more detailed discussion of the annual incentive award for 2006,2007, see the Compensation Discussion and Analysis beginning on page 31.36.

Estimated Future Payouts Under Equity Incentive Plan Awards (PSUs)

The award to Mr. Isdell representsawards represent PSUs granted on February 16, 2006in 2007 under the 1989 Restricted Stock Plan. The performance period for the awardawards is January 1, 20062007 to December 31, 2008.2009. The amount recognized for financial reporting purposes under SFAS 123R of the target award of 160,000 performance share unitsEquity Accounting Rules is included in the Stock Awards column (column (e)) of the 20062007 Summary Compensation Table.

The Compensation Committee sets award targets for participating executives. The targets are expressed as For a number of share units and cannot be increased. The Compensation Committee sets the matrix which describes the percentage, which ranges from 0-150%detailed discussion of the target award, to be granted after performance has been certified. PSU awards for 2007, see the Compensation Discussion and Analysis beginning on page 40.

No dividends are paid or accrued during the performance period.period, except in the event of retirement. At the end of the three-year performance period, subjectshares of restricted stock are issued to meeting the performance criteria, the Compensation Committee grants the individual a restricted stock award determined bybased on the level of performance. These shares are restricted for an additional two years and subject to the participant’s continued employment, unless the participant retires, dies or becomes disabled. Dividends are paid during the additional restriction period at the same rate and at the same time as paid to all shareowners. The participants have voting rights during the restriction period.

The performance criterion for the award to Mr. Isdell is compound annual growth in earnings per share. Mr. Isdell would receive the target award at 8% growth, the threshold award at 6% growth, and the maximum award at 10% growth. No award would be earned if growth is below 6%.

The awards have specific rules related to the treatment of the award, either during or after the performance period, in such events as death, disability and retirement. All of these provisions are described beginning on page 62.68. In addition, Mr. Isdell’s grant also contains specific provisions in the event of his retirement, which are described beginning on page 64.72.

The awards to Messrs. Fayard and Kent represent shares of performance-based restricted stock granted on February 15, 2006 under the 1989 Restricted Stock Plan. The performance period for the awards is January 1, 2006 to December 31, 2010. The performance measure for both awards is 2% growth in net income over the performance period. These awards are intended as retention grants. Any separation or termination, including retirement but not including death or disability, will result in complete forfeiture of the awards. The amounts recognized for financial reporting purposes under SFAS 123R of these shares of restricted stock are included in the Stock Awards column (column (e)) of the 2006 Summary Compensation Table.

The Company cautions that the amounts reported in the 20062007 Summary Compensation Table for these awards reflect the Company’s accounting expense and may not represent the amounts that the Named Executive Officers will actually realize from the awards. Whether, and to what extent, a Named


Executive Officer realizes value will depend on the Company’s actual operating performance, the stock price fluctuations and, the Named Executive Officer’sexcept for Mr. Isdell, continued employment. If actual Company performance falls below certain thresholds, no payouts are made.

All Other Option Awards (Stock Options)

As discussed in Compensation Discussion and Analysis, in 2006, the Company has decided to make all total direct compensation decisions at the same time. Previously, options were awarded to employees, other than the Chief Executive Officer, at the December Compensation Committee meeting and the Chief Executive Officer’s award was made at the February meeting. The Compensation Committee decided that, beginning in 2007, the broad-basedawards represent stock option grants would be made in February. Therefore Messrs. Kent, Fayard and Reyes and Ms. Minnick received no option awards in 2006.2007.

Mr. Isdell’s options were granted on February 16, 2006 under the 2002 Stock Option Plan andPlan. The other Named Executive Officers’ options were granted under the 1999 Stock Option Plan. All options granted in 2007 to Named Executive Officers have a term of ten years from the grant date and vest one-fourth on the first, second, third and fourth anniversaries of the grant date. Mr. Isdell’s grant also contains specific vesting and exercise provisions in the event of his retirement, which are described beginning on page 64. 72.

The amount recognized for financial reporting purposes under SFAS 123Rthe Equity Accounting Rules is included in the Option Awards column (column (f)) of the 20062007 Summary Compensation Table.

TheUnder the 1999 and 2002 Stock Option Plan generally provides thatPlans, the option exercise price may not be less than 100% of the fair market value of Common Stock on the date the option is granted. Under the 2002 Stock Option Plan, theThe fair market value of a share of Common Stock is based on the average of the high and low prices of the Common Stock on the date of grant. The Company believes that using the high and low prices of the Common Stock is more representative of the fair value than an arbitrary closing price.

The Company cautions that the amounts reported in the 20062007 Summary Compensation Table for these awards reflect the Company’s accounting expense and may not represent the amounts that the Named Executive Officers will actually realize from the awards. Whether, and to what extent, a Named Executive Officer realizes value will depend on the Company’s stock price fluctuations and, the Named Executive Officer’sexcept for Mr. Isdell, continued employment.

53




2006 OUTSTANDING EQUITY AWARDS AT FISCAL YEAR-END

 

Option Awards

 

 

Stock Awards

 

Name

 

Number of
Securities
Underlying
Unexercised
Options (#)
Exercisable

 

Number of
Securities
Underlying
Unexercised
Options (#)
Unexercisable

 

Option
Exercise
Price ($)

 

Option
Expiration
Date

 

 

Number of
Shares or
Units of
Stock That
Have Not
Vested (#)

 

Market Value
of Shares or
Units of
Stock That
Have Not
Vested ($)

 

Equity Incentive
Plan Awards:
Number of
Unearned
Shares, Units
or Other
Rights That
Have Not
Vested (#)

 

Equity Incentive
Plan Awards:
Market or
Payout Value
of Unearned
Shares, Units
or Other
Rights That
Have Not
Vested ($)

 

(a)

 

(b)

 

(c)

 

(e)

 

(f)

 

 

(g)

 

(h)22

 

(i)

 

(j)22

 

E. Neville Isdell

 

 

80,000

1

 

 

 

 

 

$

59.7500

 

10/15/2007

 

 

 

140,000

15

 

$

6,755,000

 

 

 

299,740

17

 

 

$

14,462,455

 

 

 

 

225,000

2

 

 

225,000

2

 

$

48.8900

 

7/21/2014

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

155,173

3

 

 

465,517

3

 

$

43.0800

 

2/16/2015

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

900,000

4

 

$

41.3900

 

2/15/2016

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Muhtar Kent

 

 

20,000

5

 

 

60,000

5

 

$

43.4300

 

5/1/2015

 

 

 

 

 

 

 

 

 

 

85,000

18

 

 

$ 4,101,250

 

 

 

 

 

37,500

6

 

 

112,500

6

 

$

41.1850

 

12/13/2015

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Gary P. Fayard

 

 

17,000

1

 

 

 

 

 

$

59.7500

 

10/15/2007

 

 

 

14,000

16

 

$

675,500

 

 

 

153,369

19

 

 

$ 7,400,054

 

 

 

 

31,250

7

 

 

 

 

 

$

53.4062

 

10/20/2014

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

50,000

8

 

 

 

 

 

$

54.3437

 

2/15/2015

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

83,000

9

 

 

 

 

 

$

57.8437

 

10/17/2015

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

300,000

10

 

 

 

 

 

$

48.2100

 

5/29/2016

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

175,000

11

 

 

 

 

 

$

44.6550

 

12/17/2017

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

84,000

12

 

 

28,000

12

 

$

49.8000

 

12/17/2013

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

62,500

13

 

 

62,500

13

 

$

41.2700

 

12/15/2014

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

45,000

6

 

 

135,000

6

 

$

41.1850

 

12/13/2015

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Mary E. Minnick

 

 

10,000

1

 

 

 

 

 

$

59.7500

 

10/15/2007

 

 

 

 

 

 

 

 

 

 

153,999

20

 

 

$  7,430,452

 

 

 

 

 

24,000

14

 

 

 

 

 

$

65.8750

 

10/14/2008

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

31,250

7

 

 

 

 

 

$

53.4062

 

10/20/2014

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

35,000

8

 

 

 

 

 

$

54.3437

 

2/15/2015

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

57,820

9

 

 

 

 

 

$

57.8437

 

10/17/2015

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

90,000

10

 

 

 

 

 

$

48.2100

 

5/29/2016

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

175,000

11

 

 

 

 

 

$

44.6550

 

12/17/2017

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

84,000

12

 

 

28,000

12

 

$

49.8000

 

12/17/2013

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

65,000

13

 

 

65,000

13

 

$

41.2700

 

12/15/2014

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

36,250

6

 

 

108,750

6

 

$

41.1850

 

12/13/2015

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

José Octavio Reyes

 

 

21,000

1

 

 

 

 

 

$

59.7500

 

10/15/2007

 

 

 

 

 

 

 

 

 

 

87,500

21

 

 

$  4,221,875

 

 

 

 

27,000

14

 

 

 

 

 

$

65.8750

 

10/14/2008

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

33,750

7

 

 

 

 

 

$

53.4062

 

10/20/2014

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

35,000

8

 

 

 

 

 

$

54.3437

 

2/15/2015

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

50,000

9

 

 

 

 

 

$

57.8437

 

10/17/2015

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

90,000

10

 

 

 

 

 

$

48.2100

 

5/29/2016

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

57,813

11

 

 

 

 

 

$

44.6550

 

12/17/2017

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

84,000

12

 

 

28,000

12

 

$

49.8000

 

12/17/2013

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

80,000

13

 

 

80,000

13

 

$

41.2700

 

12/15/2014

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

40,000

6

 

 

120,000

6

 

$

41.1850

 

12/13/2015

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


*2007 Outstanding Equity Awards at Fiscal Year-End Column (g) reflects time-based restricted stock and column (i) reflects performance-based restricted stock and performance share units. The amount in column (i) reflects the threshold, target or maximum award as appropriate. See page 65 for the effect of Ms. Minnick’s departure.


 

1 These options were granted on October 16, 1997. The options vested one-third on the first anniversary of the grant date, with the remainder vesting in equal monthly installments over the next 24 months.

2 These options were granted on July 22, 2004. The options vest 25% on the first, second, third and fourth anniversaries of the grant date.

3 These options were granted on February 17, 2005. The options vest 25% on the first, second, third and fourth anniversaries of the grant date.

4 These options were granted on February 16, 2006. The options vest 25% on the first, second, third and fourth anniversaries of the grant date.

5 These options were granted on May 2, 2005. The options vest 25% on the first, second, third and fourth anniversaries of the grant date.

6 These options were granted on December 14, 2005. The options vest 25% on the first, second, third and fourth anniversaries of the grant date.

7 These options were granted on October 21, 1999. The options vested 25% on the first, second, third and fourth anniversaries of the grant date.

8 These options were granted on February 16, 2000. The options vested 25% on the first, second, third and fourth anniversaries of the grant date.

9 These options were granted on October 18, 2000. The options vested 25% on the first, second, third and fourth anniversaries of the grant date.

10 These options were granted on May 30, 2001. The options vested 25% on the first, second, third and fourth anniversaries of the grant date.

11 These options were granted on December 18, 2002. The options vested 25% on the first, second, third and fourth anniversaries of the grant date.

12 These options were granted on December 18, 2003. The options vest 25% on the first, second, third and fourth anniversaries of the grant date.

13 These options were granted on December 16, 2004. The options vest 25% on the first, second, third and fourth anniversaries of the grant date.

14 These options were granted on October 15, 1998. The options vested one-third on the first anniversary of the grant date, with the remainder vesting in equal monthly installments over the next 24 months.

15 These shares of restricted stock vest six months after Mr. Isdell’s retirement, provided that retirement occurs after June 1, 2008.

16 These shares of restricted stock vest on Mr. Fayard’s retirement no earlier than age 62.

17 Reflects 139,740 PSUs that may be converted into shares of restricted stock in February 2008 if the performance criterion is satisfied and 160,000 PSUs that may be converted into shares of restricted stock in February 2009 if the performance criterion is satisfied. In each case, the shares of restricted stock would be subject to an additional two-year holding period.

18 Reflects 35,000 PSUs that may be converted into shares of restricted stock in February 2009 if the performance criterion is satisfied. The shares of restricted stock would be subject to an additional two-


year holding period. Also reflects 50,000 shares of performance-based restricted stock which would vest in February 2011 if the performance criterion is satisfied.

19 Reflects 21,123 PSUs that may be converted into shares of restricted stock in February 2007 if the performance criterion is satisfied, 42,246 PSUs that may be converted into shares of restricted stock in February 2008 if the performance criterion is satisfied and 40,000 PSUs that may be converted into shares of restricted stock in February 2009 if the performance criterion is satisfied. In each case, the shares of restricted stock would be subject to an additional two-year holding period. Also reflects 50,000 shares of performance-based restricted stock which would vest in February 2011 if the performance criterion is satisfied.

20 Reflects 23,000 PSUs that may be converted into shares of restricted stock in February 2007 if the performance criterion is satisfied, 45,999 PSUs that may be converted into shares of restricted stock in February 2008 if the performance criterion is satisfied and 35,000 PSUs that may be converted into shares of restricted stock in February 2009 if the performance criterion is satisfied. In each case, the shares of restricted stock would be subject to an additional two-year holding period. Also reflects 50,000 shares of performance-based restricted stock which would vest in February 2008 if the performance criterion is satisfied.

21 Reflects 17,500 PSUs that may be converted into shares of restricted stock in February 2007 if the performance criterion is satisfied, 35,000 PSUs that may be converted into shares of restricted stock in February 2008 if the performance criterion is satisfied and 35,000 PSUs that may be converted into shares of restricted stock in February 2009 if the performance criterion is satisfied. In each case, the shares of restricted stock would be subject to an additional two-year holding period.

22 Market value was determined by multiplying the number of shares of stock or units, as applicable, by $48.25, the closing price of Common Stock on December 29, 2006.

2006 OPTION EXERCISES AND STOCK VESTED

 

Option Awards

 

Stock Awards

 

 Option Awards    Stock Awards

Name
(a)

 

Number of Shares
Acquired on
Exercise (#)
(b)

 

Value Realized
on Exercise ($)
(c)

 

Number of Shares
Acquired on
Vesting (#)
(d)

 

Value Realized
on Vesting ($)
(e)

 

 Number of
Securities
Underlying
Unexercised
Options (#)
Exercisable
(b)
 Number of
Securities
Underlying
Unexercised
Options (#)
Unexercisable
(c)
 

Option
Exercise
Price

($)

(e)

 

Option
Expiration
Date

(f)

    

Number of
Shares or
Units of
Stock That
Have Not
Vested

(#)

(g)

 

Market Value
of Shares or
Units of
Stock That
Have Not
Vested

($)

(h)26

 

Equity Incentive
Plan Awards:
Number of
Unearned
Shares, Units
or Other
Rights That
Have Not
Vested

(#)

(i)

 

Equity Incentive
Plan Awards:
Market or
Payout Value
of Unearned
Shares, Units
or Other
Rights That
Have Not
Vested

($)

(j)26

E. Neville Isdell

 

 

0

 

 

$

0

 

 

0

 

 

$

0

 

 337,5001 112,5001 $48.8900 7/21/2014   349,61017 $21,455,566 412,22421 $25,298,187
 310,3452 310,3452 $43.0800 2/16/2015      
 225,0003 675,0003 $41.3900 2/15/2016      
  896,5524 $47.8400 2/21/2017      

Muhtar Kent

 

 

0

 

 

0

 

 

0

 

 

0

 

 40,0005 40,0005 $43.4300 5/1/2015     171,13422  10,502,494
 75,0006 75,0006 $41.1850 12/13/2015      
  344,8287 $47.8400 2/14/2017      

Gary P. Fayard

 

 

0

 

 

0

 

 

0

 

 

0

 

 31,2508  $53.4063 10/20/2014   105,25118  6,459,254 160,79023  9,867,682

Mary E. Minnick

 

 

0

 

 

0

 

 

50,000

 

 

2,067,000

 

 50,0009  $54.3438 2/15/2015      
 83,00010  $57.8438 10/17/2015      
 300,00011  $48.2100 5/29/2016      
 175,00012  $44.6550 12/17/2017      
 112,00013  $49.8000 12/17/2013      
 93,75014 31,25014 $41.2700 12/15/2014      
 90,0006 90,0006 $41.1850 12/13/2015      
  255,1727 $47.8400 2/14/2017      

Irial Finan

 72,75015 24,25015 $44.1350 8/1/2014   60,00019  3,682,200 147,79924  9,070,425
 93,75014 31,25014 $41.2700 12/15/2014      
 70,0006 70,0006 $41.1850 12/13/2015      
  227,5867 $47.8400 2/14/2017      

José Octavio Reyes

 

 

0

 

 

0

 

 

0

 

 

0

 

 27,00016  $65.8750 10/14/2008   75,60020  4,639,572 106,85925  6,557,937
 33,7508  $53.4063 10/20/2014      
 35,0009  $54.3438 2/15/2015      
 50,00010  $57.8438 10/17/2015      
 90,00011  $48.2100 5/29/2016      
 57,81312  $44.6550 12/17/2017      
 112,00013  $49.8000 12/17/2013      
 120,00014 40,00014 $41.2700 12/15/2014      
 80,0006 80,0006 $41.1850 12/13/2015      
  273,1037 $47.8400 2/14/2017      

 

*Column (g) reflects time-based restricted stock and restricted stock or restricted stock units issued upon satisfaction of the performance criteria under the 2004–2006 and 2005–2007 PSU programs. Column (i) reflects performance-based restricted stock and PSUs. The PSUs in column (i) reflect the maximum award for the 2006–2008 PSUs and the 2007–2009 PSUs, as performance under those programs is tracking above the target level.

1These options were granted on July 22, 2004. The options are not forfeitable, but become exercisable 25% on the first, second, third and fourth anniversaries of the grant date.

2These options were granted on February 17, 2005. The options are not forfeitable, but become exercisable 25% on the first, second, third and fourth anniversaries of the grant date.

3These options were granted on February 16, 2006. The options are not forfeitable, but become exercisable 25% on the first, second, third and fourth anniversaries of the grant date.

4These options were granted on February 22, 2007. The options are not forfeitable, but become exercisable 25% on the first, second, third and fourth anniversaries of the grant date.

5These options were granted on May 2, 2005. The options vest 25% on the first, second, third and fourth anniversaries of the grant date.

6These options were granted on December 14, 2005. The options vest 25% on the first, second, third and fourth anniversaries of the grant date.

7These options were granted on February 15, 2007. The options vest 25% on the first, second, third and fourth anniversaries of the grant date.

8These options were granted on October 21, 1999. The options vested 25% on the first, second, third and fourth anniversaries of the grant date.

9These options were granted on February 16, 2000. The options vested 25% on the first, second, third and fourth anniversaries of the grant date.

10These options were granted on October 18, 2000. The options vested 25% on the first, second, third and fourth anniversaries of the grant date.

11These options were granted on May 30, 2001. The options vested 25% on the first, second, third and fourth anniversaries of the grant date.

12These options were granted on December 18, 2002. The options vested 25% on the first, second, third and fourth anniversaries of the grant date.

13These options were granted on December 18, 2003. The options vested 25% on the first, second, third and fourth anniversaries of the grant date.

14These options were granted on December 16, 2004. The options vest 25% on the first, second, third and fourth anniversaries of the grant date.

15These options were granted on August 2, 2004. The options vest 25% on the first, second, third and fourth anniversaries of the grant date.

16These options were granted on October 15, 1998. The options vested one-third on the first anniversary of the grant date, with the remainder vesting in equal monthly installments over the next 24 months.

17Reflects 140,000 shares of restricted stock which vest six months after Mr. Isdell’s retirement, provided that retirement occurs after June 1, 2008; and 209,610 shares of restricted stock issued upon satisfaction of the performance criterion under the 2005–2007 PSU program.

18Reflects 14,000 shares of restricted stock which vest on Mr. Fayard’s retirement but no earlier than age 62; 27,882 shares of restricted stock issued upon satisfaction of the performance criterion under the 2004–2006 PSU program; and 63,369 shares of restricted stock issued upon satisfaction of the performance criterion under the 2005–2007 PSU program.

19Reflects 60,000 shares of restricted stock issued upon satisfaction of the performance criterion under the 2005–2007 PSU program.

20Reflects 23,100 restricted stock units issued upon satisfaction of the performance criterion under the 2004–2006 PSU program; and 52,500 restricted stock units issued upon satisfaction of the performance criterion under the 2005–2007 PSU program.

21Reflects 240,000 PSUs for 2006–2008; and 172,224 PSUs for 2007–2009.

22Reflects 50,000 shares of performance-based restricted stock that would vest in February 2011 if the performance criterion is satisfied; reflects 52,500 PSUs for 2006–2008; and 68,634 PSUs for 2007–2009.

23Reflects 50,000 shares of performance-based restricted stock that would vest in February 2011 if the performance criterion is satisfied; 60,000 PSUs for 2006–2008; and 50,790 PSUs for 2007–2009.

24Reflects 50,000 shares of performance-based restricted stock that would vest in December 2011 if the performance criterion is satisfied; 52,500 PSUs for 2006–2008; and 45,299 PSUs for 2007–2009.

25Reflects 52,500 PSUs for 2006–2008; and 54,359 PSUs for 2007–2009.

26Market value was determined by multiplying the number of shares of stock or units, as applicable, by $61.37, the closing price of Common Stock on December 31, 2007.

2007 Option Exercises and Stock Vested

   Option Awards  Stock Awards

Name

(a)                                  

  Number of Shares
Acquired on
Exercise

(#)
(b)
  Value Realized
on Exercise

($)
(c)
  Number of Shares
Acquired on
Vesting

(#)
(d)
  Value Realized
on Vesting

($)
(e)

E. Neville Isdell

  0  $ 0  0  $ 0

Muhtar Kent

  0     0  0     0

Gary P. Fayard

  0     0  0     0

Irial Finan

  0     0  0     0

José Octavio Reyes

  0     0  0     0

None of the Named Executive Officers exercised any stock options during 2006.2007. The Named Executive Officers as a group held options to acquire 136,000118,000 shares of Common Stock, granted in 1997, which expired in 2006. These options were granted in 1996.2007. These options were not exercised because the exercise price exceeded the market price of Common Stock throughout the year.Stock. As a result, in keeping with our pay for performance compensation policies, the Named Executive Officers did not realize any value from the expired options, just as shareowners have not realized any appreciationthese options.

No stock awards vested in their investment during this same period.2007.

The value realized on vesting for Ms. Minnick was determined by multiplying the 50,000 shares received by $41.34, the closing price of Common Stock on February 15, 2006, the date the shares vested.


2006 PENSION BENEFITS

Name

 

Plan Name

 

Number of
Years Credited
Service (#)

 

Present Value
of Accumulated
Benefit ($)

 

Payments
During Last
Fiscal Year ($)

 

(a)

 

(b)

 

(c)

 

(d)

 

(e)

 

E. Neville Isdell

 

Retirement Plan

 

 

12.0833

 

 

$

301,556

 

 

$

0

 

 

Supplemental Plan

 

 

12.0833

 

 

4,154,379

 

 

0

 

 

Overseas Plan

 

 

20.4167

 

 

3,395,049

 

 

0

 

Muhtar Kent

 

Retirement Plan

 

 

18.9167

 

 

369,260

 

 

0

 

 

 

Supplemental Plan

 

 

18.9167

 

 

705,481

 

 

0

 

Gary P. Fayard

 

Retirement Plan

 

 

12.7500

 

 

258,867

 

 

0

 

 

Supplemental Plan

 

 

12.7500

 

 

1,737,016

 

 

0

 

Mary E. Minnick

 

Retirement Plan

 

 

23.5833

 

 

332,931

 

 

0

 

 

 

Supplemental Plan

 

 

23.5833

 

 

2,311,559

1

 

0

 

José Octavio Reyes

 

Mexico Plan

 

 

20.0833

 

 

5,084,049

 

 

0

 


12007 Pension Benefits See page 65 for the effect of Ms. Minnick’s departure.

Name

(a)

  Plan Name
(b)
  Number of Years
Credited Service
(#)
(c)
  Present Value of
Accumulated Benefit
($)
(d)
 Payments During
Last Fiscal Year
($)
(e)

E. Neville Isdell

  Retirement Plan  13.0833  $   284,438 $ 0
  Supplemental Plan  13.0833    7,451,469    0
       
  Overseas Plan  20.4167    6,125,061    0

Muhtar Kent

  Retirement Plan  19.9167       393,615    0
  Supplemental Plan  19.9167    1,807,121    0

Gary P. Fayard

  Retirement Plan  13.7500       284,790    0
  Supplemental Plan  13.7500    2,258,108    0

Irial Finan

  Overseas Plan    3.4167       425,303    0

José Octavio Reyes

  Mexico Plan  21.1000    2,788,3471    0
  Overseas Plan  12.5000       981,5782    0

1The Mexico Plan pays benefits based on the greater of multiple formulas. This number reflects the formula that currently results in the largest benefit.
2The Overseas Plan benefit may be subject to offset by amounts payable from foreign pensions and social security that are not currently determinable.

The formulas used to calculate benefits under the Retirement Plan, the retirement portion of the Supplemental Plan, the Overseas Plan and the Mexico Plan are the same for each participant in each plan.

The Company provides retirement benefits from various plans to its employees, including the Named Executive Officers. Due to the Company’s global operations, it maintains different plans to address different market conditions, various legal and tax requirements and different groups of employees.

The table reflects the present value of benefits accrued by each of the Named Executive Officers from the various plans in which they participate. As a result of taxthe Tax Code limitations on the amount of compensation that may be considered under the Retirement Plan, a portion of the benefit that would be payable under the Retirement Plan without those limitations is paid from the retirement portion of the Supplemental Plan. The material terms of the Retirement Plan, the Supplemental Plan, the Overseas Plan and the Mexico Plan are described beginning on page 65.73.

Generally, compensation utilizedCompensation used for pension formula purposes under the Retirement Plan, the retirement portion of the Supplemental Plan and the Overseas Plan generally includes only salary and annual bonus. Amounts related to stock options, performance share units, restricted stock, Company contributions under the Company Thrift Plans, as well as extraordinary payments, if any, related to hiring or termination of employment are not included in the calculation of compensation for purposes of the pension benefit.cash incentives. The amounts reflected for each plan represent the present value of the maximum benefit payable under the applicable plan. In some cases the payments may be reduced by benefits paid by other Company-sponsored retirement plans or statutory payments.

Under the Mexico Plan, compensation utilized for pension formula purposes generally includes salary, annual incentive, savings fund and other payments made in accordance with Mexican law and customary business practice.

The Company’s pension plans operate in the same manner for all participants and there is no special formula for the Chief Executive Officer or any other Named Executive Officer. The Company’s U.S. plans

take into account the employee’s career at the Company as a whole and calculate the pension benefit based on years of service and eligible compensation in the five highest consecutive years out of


the last 11 years of vesting service. In the case where a participant retires and then later is rehired by the Company, the calculation is as follows:

1)            Recalculate the accrued benefit taking into account additional years of service, if applicable, and the new eligible compensation (the “New Retirement Benefit”).

1.Recalculate the accrued benefit taking into account additional years of service, if applicable, and the new eligible compensation (the “New Retirement Benefit”).

2)            Determine the payments already made to the participant upon or in connection with his or her initial retirement (“Prior Benefit Payments”).

2.Determine the payments already made to the participant upon or in connection with his or her initial retirement (“Prior Benefit Payments”).

3)            Determine the current value of the Prior Benefit Payments assuming that those payments have increased in value at 7% compounded annually through the date of the participant’s subsequent retirement (the “Current Value of Prior Benefit Payments”).

3.Determine the current value of the Prior Benefit Payments assuming that those payments have increased in value at 7% compounded annually through the date of the participant’s subsequent retirement (the “Current Value of Prior Benefit Payments”).

4)            Subtract the Current Value of Prior Benefit Payments from the New Retirement Benefit to determine the net benefit payable to the participant upon his subsequent retirement (“Net Retirement Benefit”).

4.Subtract the Current Value of Prior Benefit Payments from the New Retirement Benefit to determine the net benefit payable to the participant upon his subsequent retirement (“Net Retirement Benefit”).

5)   Determine the net present value of the Net Retirement Benefit.

5.Determine the net present value of the Net Retirement Benefit.

Mr. Isdell initially retired in 1998. He received payments from Company pension plans during his retirement. Upon his subsequent retirement, his retirement benefits under the applicable plans will be calculated based on the methodology described above.above and will be paid only after he retires.

As of December 31, 2007, Mr. Isdell had a total of 33.5 total years of service with the Company and its affiliates that are eligible to be credited for pension purposes. The Retirement Plan and the Supplemental Plan, on the one hand, and the Overseas Plan, on the other hand, are separate plans that may recognize service for different periods. In Mr. Isdell’s case, 13.1 of his total 33.5 years are recognized under the Retirement Plan and the Supplemental Plan and the remaining 20.4 years are recognized under the Overseas Plan. There is no overlap in the years and no additional years of service are credited. In Mr. Reyes’ case, 21.1 years are recognized under the Mexico Plan and 12.5 years are recognized under the Overseas Plan. There are 6.3 years of credited service that overlap between the Mexico Plan and the Overseas Plan. Mr. Reyes’ Overseas Plan benefit is offset by the value of the Mexico Plan benefit earned during this period of concurrent service.

Mr. Isdell’s benefit under the Retirement Plan and the retirement portion of the Supplemental Plan will increase as a result of his(i) being re-employed by the Company. HisCompany and (ii) his new, higher five consecutive years of creditedcompensation out of his last 11 years of service (ignoring the period he was retired as the plans provide). Mr. Isdell’s benefit under the other Company pension plansOverseas Plan will increase only as a result of the new compensation described in (ii) above. He is not increase.eligible for additional years of service in the Overseas Plan. Mr. Reyes’ benefit under the Overseas Plan will increase only as a result of new compensation.

The Company generally does not grant additional years of benefit service except in extraordinaryservice. In rare circumstances, suchthe Company may give credit to a new hire to compensate for pension amounts forfeited at a previous employer or as a make-whole in connection with a new hire.hiring incentive. No Named Executive Officer has been credited with additional years of benefit service.

The assumptions used by the Company in calculating the pension benefits value are describedincorporated herein by reference to Note 16 to the Company’s consolidated financial statements in the following table.Form 10-K. The calculations assume that the Named Executive Officer continues to live and will workuntil the earliest age at the Company until age 62.

Plan

 

 

 

Measurement
Date

 

Earliest
Unreduced
Retirement Age

 

Normal Payment
Form

 

Discount Rate

 

Mortality Table

 

Retirement Plan and Supplemental Plan

 

 

12/31/2006

 

 

 

62

 

 

Life Annuity

 

 

6.00

%

 

GAM 94 for males and females

 

 

 

12/31/2005

 

 

 

62

 

 

Life Annuity

 

 

5.75

%

 

GAM 94 for males and females

 

Overseas Plan

 

 

12/31/2006

 

 

 

62

 

 

60% Joint & Survivor

 

 

6.00

%

 

GAM 94 for males and females

 

 

 

 

12/31/2005

 

 

 

62

 

 

60% Joint & Survivor

 

 

5.75

%

 

GAM 94 for males and females

 

Mexico Plan

 

 

12/31/2006

 

 

 

63

 

 

Lump Sum

 

 

9.00

%

 

GAM 83

 

 

 

12/31/2005

 

 

 

63

 

 

Lump Sum

 

 

9.00

%

 

GAM 83

 

which an unreduced benefit is payable.

The Company cautions that the values reported in the Present Value of Accumulated Benefit column (column (d)) of the table on page 63) are theoretical and are calculated and presented pursuant to SEC requirements and are based on assumptions used in preparing the Company’s audited financial statements for the year ended December 31, 2006.requirements. The Company’s pension plans utilize a different method of calculating actuarial present value for the purpose of determining a lump sum payment, if any, under the plan. The change in pension value from year to year is subject to market volatility and may not represent the value that a Named Executive Officer will actually accrue under the Company’s pension plans during any given year when based on the pension plan’s current definition of actuarial present value. As a result, the values in the table above do not represent the value that a Named Executive Officer would receive from the Company pension plans had he or she actually retired on December 31, 2006.

582007 Nonqualified Deferred Compensation




2006 NONQUALIFIED DEFERRED COMPENSATION

Name

 

Executive
Contributions in
Last FY ($)

 

Registrant
Contributions
in Last FY ($)

 

Aggregate
Earnings
in Last FY ($)

 

Aggregate
Withdrawals/
Distributions ($)

 

Aggregate
Balance at Last
FYE ($)

 

(a)

 

(b)

 

(c)

 

(d)

 

(e)

 

(f)

 

E. Neville Isdell

 

 

$

4,455,000

 

 

 

$

0

 

 

 

$

581,140

 

 

 

$

0

 

 

 

$

8,069,338

 

 

Muhtar Kent

 

 

0

 

 

 

0

 

 

 

0

 

 

 

0

 

 

 

0

 

 

Gary P. Fayard

 

 

469,500

 

 

 

0

 

 

 

97,840

 

 

 

0

 

 

 

933,440

 

 

Mary E. Minnick

 

 

0

 

 

 

0

 

 

 

70,473

 

 

 

1,123,864

 

 

 

907,205

 

 

José Octavio Reyes

 

 

N/A

 

 

 

N/A

 

 

 

N/A

 

 

 

N/A

 

 

 

N/A

 

 

 

Name

(a)

  Executive
Contributions in
Last FY ($)

(b)
  Registrant
Contributions
in Last FY ($)
(c)
  Aggregate
Earnings
in Last FY ($)
(d)
  Aggregate
Withdrawals/
Distributions ($)
(e)
  Aggregate
Balance at Last
FYE ($)

(f)

E. Neville Isdell

  $5,390,000     $0  $701,577    $0  $14,160,914

Muhtar Kent

             N/A  N/A          N/A  N/A               N/A

Gary P. Fayard

       448,076       0      42,208      0      1,423,724

Irial Finan

             N/A  N/A          N/A  N/A               N/A

José Octavio Reyes

             N/A  N/A          N/A  N/A               N/A

The amounts reflected in column (b) above reflect each Named Executive Officer’s individual contributions to the Deferred Compensation Plan, the material provisions of which are described on page 68.76. The entire amount reported in column (b) for Messrs. Isdell and Fayard were reported in bonus column of the Summary Compensation Table in the Company’s 2006 proxy statement. The Companydoes not match any employee deferral or guarantee a return on deferred amounts.

The entire amounts reported in column (b) for Messrs. Isdell and Fayard represent non-equity incentive plan compensation for 2006 that would have been paid in March 2007. All amounts were reported in the Non-Equity Incentive Plan Compensation column of the 2006 Summary Compensation Table in the 2007 Proxy Statement. No amounts reported in column (b) are reported in the 2007 Summary Compensation Table. No amounts reported in column (d) are reported in the 2007 Summary Compensation Table because the plan does not provide for above-market returns.

Of the amount reported in column (f) for Mr. Isdell, $12,708,541 has been reported as bonus or non-equity incentive plan compensation in prior Company annual proxy statements. For Mr. Fayard, $1,202,201 has been reported as bonus or non-equity incentive plan compensation in prior Company annual proxy statements. The remaining amounts constitute earnings over time.

Mr. Reyes, who is not based in the U.S., and Mr. Finan, who is an International Service Associate, are not eligible to participate in the Deferred Compensation Plan. Mr. Kent becameis eligible, tobut currently does not participate in the Deferred Compensation Plan when he began his Atlanta-based assignment.Plan.

The Deferred Compensation Plan allows eligible U.S. based employees including the U.S. based Named Executive Officers, to elect, before earned, to save on a tax-deferred basis a portion of their salary and/or annual incentive. Up to 80% of base salary and 100% of annual incentive can be deferred. We chose these percentages to provide maximum deferral flexibility, while requiring sufficient non-deferreda portion of salary out of which federal withholding requirementsto be available to meet tax and certain other payroll-based items could be funded.items. The employee then becomes an unsecured creditor of the Company when these amounts, fully earned, would otherwise have been paid. Amounts to be deferred by the employee are shown in the Summary Compensation Table when earned. The employee elects when he or she will be paid out, which can be during or after employment, subject to the provisions of Section 409A of the Tax Code. The employee earns a deferred return based on deemed investments in mutual funds selected by the employee from a list provided by the Company. Participants may change deemed investment elections daily. The investment risk is borne entirely by the employee. The cash deferred is retained by the Company. The program is designed to be as broad as permitted under tax and labor regulations.

Gains and losses are credited based on the participant’s election of a variety of deemed investment choices. Participants’ accounts may or may not appreciate and may even depreciate depending on the performance of their deemed investment choices. None of the deemed investment choices provide interest at above-market rates.rates (as that term is defined by the SEC). All deferrals are paid out in cash upon distribution.distribution and subject to income tax at that time.

All contributions by the Named Executive Officers are voluntary elections to defer receipt of compensation that they were entitled to be paid in the current year. None of the Named Executive Officers has ever received a Company contribution to his or her account in the Deferred Compensation Plan. Accordingly, the earnings reflected in column (d) of the table above represent deemed investment returns solely from voluntary deferrals.

The Company has the benefit of full unrestricted use of all amounts deferred under the Deferred Compensation Plan.Plan until such amounts are required to be distributed to the plan participants.


Payments on Termination or Change in Control

General

Most of the Company’s plans and programs contain specific provisions detailing how payments are treated upon termination or change in control. These are described below. Generally, other than the Company’s broad-based severance plan,Severance Plan, the Company does not have any separation or severance agreements with senior executives, including the Named Executive Officers (other than certain arrangements with Mr. Isdell discussed below)beginning on page 72). Mr. Reyes’ separation arrangements are determined by Mexican law.

The Company’s U.S. severance planSeverance Plan applies to all non-union, non-manufacturing employees and pays benefits in the event that an employee is involuntarily terminated without cause or in connection with a position elimination. The amount of severance varies based on the employees’employee’s grade level and/or length of service and the reason for termination. The maximum amount of severance, which applies to all U.S. based Named Executive Officers, is two years of base pay. Pursuant to

Mr. Reyes’ separation arrangements are determined by Mexican statutory provisions, Mr. Reyes would be entitled to $1,689,985 in the event of an involuntary termination without cause.law.

The change in control provisions in the various Company plans are designed so that employees are neither harmed nor given a windfall in the event of a change in control. The provisions are intended to ensure that executives evaluate business opportunities in the best interests of shareowners. The change in control provisions under these plans generally provide for accelerated vesting, and do not provide for extra payments. The Company does not have individual change in control agreements.

The specific termination and change in control provisions are described below. These provisions apply to all participants in each plan.

Generally, the Company’s plans define change in control to mean a change in control of a nature that would be required to be reported under the proxy rules. A change in control is deemed to have occurred upon (i) any person acquiring beneficial ownership, directly or indirectly, of securities representing 20% or more of the combined voting power for election of directors of the Company; (ii) during any period of two consecutive years or less, individuals who at the beginning of such period constituted the Board of Directors of the Company cease, for any reason, to constitute at least a majority of the Board of Directors, unless the election or nomination for election of each new director was approved by a vote of at least two-thirds of the directors then still in office who were directors at the beginning of the period; (iii) the shareowners approve any merger or consolidation resulting in the Common Stock being changed, converted or exchanged (other than a merger with a wholly owned subsidiary of the Company), any liquidation of the Company or any sale or other disposition of 50% or more of the assets or earning power of the Company; or (iv) the shareowners approve any merger or consolidation to which the Company is a party as a result of which the persons who were shareowners of the Company immediately prior to the effective date of the merger or consolidation beneficially own less than 50% of the combined voting power for election of directors of the surviving corporation following the effective date of such merger or consolidation. The Board can determine prior to the potential change in control that no change in control will be deemed to have occurred. Generally, the Company’s plans provide that a change in control is deemed to have occurred upon:


Equity Plans

(i)any person acquiring beneficial ownership, directly or indirectly, of securities representing 20% or more of the combined voting power for election of directors of the Company;

(ii)during any period of two consecutive years or less, individuals who at the beginning of such period constituted the Board of Directors of the Company cease, for any reason, to constitute at least a majority of the Board of Directors, unless the election or nomination for election of each new director was approved by a vote of at least two-thirds of the directors then still in office who were directors at the beginning of the period;

(iii)the shareowners approve any merger or consolidation resulting in the Common Stock being changed, converted or exchanged (other than a merger with a wholly owned subsidiary of the Company), any liquidation of the Company or any sale or other disposition of 50% or more of the assets or earning power of the Company and such merger, consolidation, liquidation or sale is completed; or

(iv)the shareowners approve any merger or consolidation to which the Company is a party as a result of which the persons who were shareowners of the Company immediately prior to the effective date of the merger or consolidation beneficially own less than 50% of the combined voting power for election of directors of the surviving corporation following the effective date of such merger or consolidation, and such merger or consolidation is completed.

The results of specific termination and change in control events under the plans are described below. These provisions apply to all participants in each plan.

·Annual Incentive Plan

Change in Control

UnderUpon a change in control, employees generally receive the termstarget amount of the Company’s stock option plansincentive after the end of the performance year. This amount is prorated if the employee leaves during the year.

Termination Provisions

Generally, employees must be employed on December 31 to receive a cash incentive for the year. If an employee is eligible for retirement, he or she generally receives a prorated incentive based on actual business unit performance and restricted stock plans, allthe portion of the year actually worked.

Deferred Compensation Plan

Change in Control

Upon a change in control, any Company contributions to deferred compensation accounts vest. None of the Named Executive Officers has received a Company contribution. There are no other special change in control provisions.

Termination Provisions

Employees who terminate employment after age 50 with five years of service receive payments based on elections made at the time they elected to defer compensation. Other employees receive a lump sum at termination. Individuals who are designated as “specified employees” under Section 409A of the Tax Code may not receive payments from the Deferred Compensation Plan for at least six months following termination of employment, to the extent the amounts were deferred after January 1, 2005.

Equity Plans

Change in Control

All unvested options and restricted shares vest upon a change in control. For performance share units that have not yet been converted to shares, there is no provision for a change in control and, as a result, the terms of the performance share units continue to apply.

·Termination Provisions

The treatment of equity upon termination of employment depends on the reason for the termination. The chart below details the treatment of the various equity plans upon termination, depending on the reason for the termination.termination and assuming termination occurred on December 31, 2007. In general, if termination is voluntary and not for retirement, unvested equity is forfeited either immediately or within six months of the termination date.


Summary of Separation Provisions in Equity Plans

 

Plan

Termination Other
than Retirement

Termination with Severance or
Other Involuntary Termination

Retirement
(generally, age 55 with 10 years
of service, or age 60)

Plan

Voluntary Resignation Prior
to Retirement
Involuntary Termination
(Other than for Cause)
Retirement1
1991 Stock Option Plan and 1999 Stock Option Plan

Employees have six months to exercise vested options. Unvested options are forfeited.

Employees generally have six months to exercise vested options. Unvested options are forfeited.

All options held at least 12 months vest. Employees retain the full remaining term to exercise the options.

2002 Stock Option Plan

Employees have six months to exercise vested options. Unvested options are forfeited.

Employees have the greater of six months or the length of the severance period, if any, to exercise vested options. Unvested options are forfeited.

All options held at least 12 months vest. Employees retain the full remaining term to exercise the options.

Restricted Stock Plans

Shares are forfeited unless held until the time specified in the grant.

Shares are forfeited unless held until the time specified in the grant.

Shares are forfeited unless held until the time specified in the grant. Some grants vest upon retirement.

2004-20062004–2006 PSUs

All shares are forfeited.A prorated number of the shares earned are released.Any shares granted upon certification of results are released after retirement.

2005–2007 PSUs

All PSUs are forfeited.

After the end of the performance period,is certified, a cash payment is made equal to 50% of the value that would have been awarded,paid, prorated based onfor the amount of time worked in the performancefive-year period.

A prorated number of PSUs are converted to shares prior to retirement. The shares remain restricted. Once the performance is certified, the appropriate number of shares, if any, are released.

2005-2007 PSUs

All PSUs are forfeited.

After the end of the performance period, a cash payment is made equal to 50% of the value that would have been awarded, prorated based on the amount of time worked in the performance period.

For grants held at least 12 months, the target number of PSUs are converted to shares prior to retirement. The shares remain restricted. OnceIf the performance criterion is certified,met, the appropriate number of shares if any, are released.

2006-20082006–2008 PSUs

and

2007–2009 PSUs

All PSUs are forfeited.

All PSUs are forfeited.

For grants held at least 12 months, the target number of PSUs are converted to shares prior to retirement. The shares remain restricted. OnceIf the performance criterion is certified,met, the appropriate number of shares if any, are released.

 

1 Retirement for purposes of the stock option plans and the retirement plans is generally age 55 with at least ten years of service, or age 60. For the PSUs, retirement is age 55 with at least five years of service.

Death

If an employee dies, all options from all option plans vest. TheFor options granted prior to 2007, the employee’s estate has 12 months from the date of death to exercise the options. For options granted in 2007, the employee’s estate has five years from the date of death to exercise the options. Restricted stock granted from both restricted stock plans vests and is released to the employee’s estate. For all PSUs, the performance period is shortened to the end of the year ending prior toof death and the performance is calculated. The employee’s estate receives a cash payment, prorated for the number of months worked in the performance period, based on the performance results for the shortened period.

Disability

If an employee terminates because of disability, all options from all option plans vest. The employee retains the full original term to exercise the options. Restricted stock granted from both restricted stock plans vests and is released to the employee. For all PSUs, the employee receives a cash payment after the


end of the performance period equal to the value of the number of shares, prorated for the number of months worked in the performance period, that the employee would have earned based on actual performance.

Retirement and Thrift Plans

·Change in Control

The Retirement Plan and the retirement portion of the Supplemental Plan, the material provisions of which are described beginning on page 65,73, contain special provisions for change in control. Upon change in control, the age requirements for earliest retirement are lowered from 55 (with 10ten years of service) to 50 (with 10ten years of service) if a participant terminates employment within 2two years of a change in control.

The Thrift Plan and thrift portion of the Supplemental Plan, the material provisions of which are described beginning on page 66,73, do not have a special provision for change in control.

·Termination Provisions

No payments may be made under the Retirement Plan or the retirement portion of the Supplemental Plan until an employee has separated from service and met eligibility requirements. No payment may be made under the Thrift Plan or the thrift portion of the Supplemental Plan until termination of employment,separation from service, except distributions may be taken from the Thrift Plan after age 59½59 1/2, whether or not the employee has terminated. Employees who terminate employment prior to earliest retirement age forfeit the retirement portion of the Supplemental Plan that makes up for limits imposed by the Internal Revenue Service.

Individuals who are designated as “key“specified employees” under Section 409A of the Tax Code, which include the U.S. based Named Executive Officers, may not receive payments from the Supplemental Plan for at least six months following termination of employment, to the extent the amounts vested after January 1, 2005.employment.

Annual Incentive Plan

·Quantification of Termination/Change in Control Payments

Upon a changeThe amounts shown in control, employees generally receive the target amount oftables below assume that the incentive afterevent that triggered the end of the performance year. This amount is prorated if the employee leaves during the year.

·       Termination Provisions

Generally, employees must be employedpayment occurred on December 31, to receive a cash incentive for the year. If an employee is2007. Messrs. Isdell, Kent, Fayard and Reyes are eligible for retirement he or she generally receives a prorated incentive basedand thus are deemed to have retired rather than been terminated. The tables do not include the value of pension benefits that are disclosed in the 2007 Pension Benefits table on actual business unit performance and the portion of the year actually worked.page 63.

Retirement/Voluntary Resignation
    Severance
Payments (1)
  Acceleration of
Vesting of Stock
Options (2)
  Restricted
Stock (3)
  Total

Mr. Isdell

  $0  $0  $6,110,604  $6,110,604

Mr. Kent

   0   2,231,475   0   2,231,475

Mr. Fayard

   0   2,444,775   0   2,444,775

Mr. Finan

   0   0   0   0

Mr. Reyes

   2,335   2,418,800   0   2,421,135
         
Involuntary Termination with Severance
    Severance
Payments (1)
  Acceleration of
Vesting of Stock
Options (2)
  Restricted
Stock (3)
  Total

Mr. Isdell

  $3,300,000  $0  $6,110,604  $9,410,604

Mr. Kent

   2,000,000   2,231,475   0   4,231,475

Mr. Fayard

   1,412,611   2,444,775   0   3,857,386

Mr. Finan

   1,500,000   0   0   1,500,000

Mr. Reyes

   2,518,675   2,418,800   0   4,937,475
         
Involuntary Termination for Cause
    

Severance

Payments (1)

  

Acceleration of
Vesting of Stock

Options (2)

  Restricted
Stock (3)
  Total

Mr. Isdell

  $0  $0  $0  $0

Mr. Kent

   0   0   0   0

Mr. Fayard

   0   0   0   0

Mr. Finan

   0   0   0   0

Mr. Reyes

   2,335   0   0   2,335
         
Disability
    Severance
Payments (1)
  Acceleration of
Vesting of Stock
Options (2)
  Restricted
Stock (3)
  Total

Mr. Isdell

  $0  $0  $8,591,800  $8,591,800

Mr. Kent

   0   6,896,998   3,068,500   9,965,498

Mr. Fayard

   0   5,897,252   3,927,680   9,824,932

Mr. Finan

   0   5,538,262   3,068,500   8,606,762

Mr. Reyes

   0   6,113,884   0   6,113,884

Death
    Severance
Payments (1)
  Acceleration of
Vesting of Stock
Options (2)
  Restricted
Stock and
PSUs (3)
  Total

Mr. Isdell

  $                0  $0  $34,680,457  $34,680,457

Mr. Kent

   0   6,896,998   6,573,672   13,470,670

Mr. Fayard

   0   5,897,252   11,275,796   17,173,048

Mr. Finan

   0   5,538,262   9,794,427   15,332,689

Mr. Reyes

   0   6,113,884   6,444,811   12,558,695
 
Change in Control
    Severance
Payments (1)
  

Acceleration of
Vesting of Stock

Options (2)

  Restricted
Stock (3)
  Total

Mr. Isdell

  $                0  $0  $8,591,800  $8,591,800

Mr. Kent

   0   6,896,998   3,068,500   9,965,498

Mr. Fayard

   0   5,897,252   3,927,680   9,824,932

Mr. Finan

   0   5,538,262   3,068,500   8,606,762

Mr. Reyes

   0   6,113,884   0   6,113,884

(1)Represents severance payments under the Severance Plan described on page 77 for Messrs. Isdell, Kent, Fayard and Finan. For Mr. Reyes, represents amounts required to be paid under Mexican law.

(2)Represents the intrinsic value of acceleration of vesting of stock options, if applicable. Intrinsic value means the difference between the exercise price of a stock option and the closing price of a share of Common Stock on December 31, 2007, which was $61.37.

(3)Represents (i) the value of acceleration of vesting of restricted stock or restricted stock units, if applicable, and (ii) in the event of death, the prorated value of PSUs. No amount is included for PSUs for other separations because, except for death, the PSUs do not vest upon separation from the Company. The PSUs are either forfeited or remain subject to the performance requirements. There is no guarantee that any shares would eventually be released. For Mr. Isdell, for retirement or involuntary termination with severance, includes a cash payment equal to the amount currently accrued on the 140,000 shares of restricted stock described below.

Deferred Compensation Plan

·       Change in Control

Upon a change in control, any Company contributions to deferred compensation accounts vest. Company contributions to deferred compensation plans are unusual and generally a make-whole payment. None of the Named Executive Officers has received a Company contribution. There are no other special change in control provisions

·       Termination Provisions

Employees who terminate employment after age 50 with five years of service receive payments based on elections made at the time they elected to defer compensation. Other employees receive a lump sum at termination.


Individuals who are designated as “key employees” under Section 409A of the Code may not receive payments from the Deferred Compensation Plan for at least six months following termination of employment, to the extent the amounts were deferred after January 1, 2005.

Arrangements with Mr. Isdell

In connection with Mr. Isdell’s assuming his current position,becoming Chairman of the Board and Chief Executive Officer, he was granted a restricted stock award of 140,000 shares on July 22, 2004. The restrictions on the restricted stock award will lapse six months following retirement (with the consent of the Board), as long as retirement occurs after June 1, 2008. In the event that the 140,000 shares of restricted stock are forfeited for any reason other than termination for cause, Mr. Isdell will receive a special cash payment. TheUnder the terms of the award, the cash payment could notcannot exceed the amount that the Company has accrued for the restricted shares on the date of forfeiture. In becoming a U.S. resident in connection with accepting the positions of Chairman of the Board and Chief Executive Officer, Mr. Isdell incurred significant additional taxes on income not related to his current employment with the Company. TheThis cash payment would beis intended to make him whole for the period of time he is a U.S. resident and employed by the Company.

Additionally, the Compensation Committee agreed to the following special provisions upon Mr. Isdell’s subsequent retirement:

·

all stock options granted will vest, however his ability to exercise will bethese options is restricted until such time as the options otherwise would have vested had he not retired; and

·       the target award of all PSUs granted will be converted into restricted shares. If the performance criterion is subsequently met, the shares will be released from all vesting requirements.

Quantification of Termination/Change in Control Payments

The amounts shown in the tables below assume that the event that triggered the payment occurred on December 31, 2006. Individuals who are retirement eligible are deemed to have retired rather than terminated.

Termination/Retirement

Name

 

 

 

Retirement

 

Voluntary
Resignation

 

Termination
with Severance
Benefits

 

Involuntary
Termination for
Cause

 

E. Neville Isdell

 

$4,424,043

 

See Retirement

 

 

$

7,424,043

 

 

 

$

0

 

 

Muhtar Kent

 

Not eligible

 

$       0

 

 

1,600,000

 

 

 

0

 

 

Gary P. Fayard

 

Not eligible

 

0

 

 

1,261,260

 

 

 

0

 

 

Mary E. Minnick

 

Not eligible

 

0

 

 

1,261,260

 

 

 

0

 

 

José Octavio Reyes

 

Not eligible

 

1,467

 

 

1,689,985

 

 

 

0

 

 

 

For Mr. Isdell, the amount in the Retirement column represents the cash equal to the amount currently accrued on the 140,000 shares of restricted stock described above. In addition, 299,740 PSUs, representing the target awards, would be converted to performance-based restricted stock. This means that even if performance exceeds target, Mr. Isdell would receive nothing over and above target.  There is no guarantee that any shares would eventually be released.  However, in converting  performance share units to performance-based restricted stock, Mr. Isdell would be entitled to receive dividends on the restricted shares.  Dividends payable on April 1, 2007 are included since they have already been declared.  The Board of Directors has not yet declared any additional dividends although the Company has a history of payment of regular and increasing dividends. The amount in the Termination with Severance Benefits column represents all amounts in the Retirement column plus severance benefits described on page 40. For Messrs. Kent and Fayard and Ms. Minnick, the amount in the Termination with Severance Benefits column represents the severance benefits described on page 40. For Mr. Reyes, the amounts in


the Voluntary Resignation and Termination with Severance Benefits columns represent the required Mexican statutory payments.

The tablestandard provision that requires forfeiture of any PSUs held less than 12 months does not include the value of pension benefits which are disclosed in the 2006 Pension Benefits table on page 57 or the value of PSUs that were not determinable on December 31, 2006.apply.

Change in Control/Death or Disability

Name

 

 

 

Death or
Disability

 

Change in Control

 

E. Neville Isdell

 

$

11,013,592

 

 

$

11,013,592

 

 

Muhtar Kent

 

3,080,612

 

 

3,518,020

 

 

Gary P. Fayard

 

3,670,589

 

 

4,425,541

 

 

Mary E. Minnick

 

2,853,466

 

 

2,853,466

 

 

José Octavio Reyes

 

1,406,200

 

 

1,406,200

 

 

For Messrs. Isdell and Reyes and Ms. Minnick, the amount in both columns represents the intrinsic value of the accelerated vesting of outstanding unvested options and restricted stock, if any.

For Messrs. Kent and Fayard, (i) the Death or Disability column represents the intrinsic value of the accelerated vesting of outstanding unvested options and restricted stock and (ii) the Change in Control column represents the intrinsic value of the accelerated vesting of outstanding unvested options and restricted stock and the value of the reduction in the earliest retirement age under the retirement plans.

Intrinsic value means for stock options, the difference between the exercise price of a stock option and the closing price of a share of Common Stock on December 31, 2006 and for restricted stock, the difference between the value of the stock on December 31, 2006 and the amount expensed as of December 31, 2006.

Departure of Ms. Minnick

Ms. Minnick left the Company effective February 28, 2007. In connection with her departure, Ms. Minnick is entitled to $1,261,260 under the terms of the severance plan. Ms. Minnick forfeited long-term equity compensation valued at $6,599,705 as of February 28, 2007 and non-qualified retirement benefits valued at $2,341,411 as of February 28, 2007, using the same assumptions used for the 2006 Pension Benefits table on page 57.

Summary of Plans

The following section provides information on Company-sponsored plans noted in the Compensation Discussion and Analysis or in the tables. For the convenience of the reader,our shareowners, we are putting the descriptions of the plans in one location.

Retirement Plans

The Retirement Plan.Plan.    The Retirement Plan is a broad-based tax-qualified defined benefit plan that applies on the same terms for substantially all U.S. non-union employees. Generally, pension benefits are based on a percentage of (i) the employee’s final average compensation (the five highest consecutive calendar years of compensation out of the employee’s last eleven years) or (ii) $220,000$225,000 for 20062007 (the limit set by the Tax Code), whichever is lower, multiplied by the employee’s years of credited service. The term “compensation” for determining the pension benefit includes salary, overtime, commissions and cash incentive awards, butexcludesany amounts related to stock options, performance share units or restricted stock. It also excludes deferred compensation and any extraordinary payments related to make-whole payments upon hirehiring or termination of employment.

65Under the Retirement Plan, a participant becomes vested after five years of service or age 60 with one year service. Normal retirement is age 65. The Retirement Plan allows retirement with a partially reduced benefit as early as age 55 with 10 years of service or age 60.




In 2006,2007, an employee could receive no more than $175,000$180,000 annually from the Retirement Plan and no compensation in excess of $220,000$225,000 per year could be taken into account for calculating benefits under the Retirement Plan.

The Thrift Plan.Plan.    The Thrift Plan is a broad-based tax-qualified defined contribution plan that applies on the same terms for most U.S. non-union employees. The Company contributes to each participant’s account an amount equal to 100% of the participant’s contributions but not more than (a)(i) 3% of the participant’s earnings or (b)(ii) the amount allowable under the limits imposed under the Tax Code, whichever is lower. For 2006,2007, compensation over $220,000$225,000 may not be taken into account under the Thrift Plan. The Company’s matching contribution is invested originally in Common Stock.

The Supplemental Plan.Plan.    The Supplemental Plan makes employees whole when the Tax Code limits the amounts that would otherwise be credited to them under the Retirement Plan or the Thrift Plan. The Supplemental Plan applies on the same terms for all U.S. non-union employees who exceed the limits set by the Tax Code. The Supplemental Plan also operates to keep employees whole when they defer part of their salary or bonus. Otherwise, electing to defer would reduce an employee’s retirement and thrift benefits.

In 2006, an employee could receive no more than $175,000 annually from the Retirement Plan and no compensation in excess of $220,000 per year could be taken into account for calculating benefits under the Retirement Plan. Generally, the pension benefit under the retirement portion of the Supplemental Plan is forfeited unless the employee remains with the Company until his or her earliest retirement date. The earliest retirement date is generally age 55 with 10 years of service or age 60.

Similarly, when limits set by the Tax Code are reached under the Thrift Plan, the Company continues to credit the employee with the Company matching contribution in share units. The value of the accumulated share units, including dividend equivalents, is paid in cash on termination of employment.

The Overseas Plan.Plan.    The Overseas Plan provides a retirement benefit to International Service Associates of the Company who are not U.S. citizens, who cannot participate in the Retirement Plan during their international assignments and who do not participate in a local pension plan. The Overseas Plan applies on the same terms to the general population of International Service Associates worldwide. Payments under the Overseas Plan are reduced by benefits paid by other Company-sponsored plans and statutory payments. Participants haveGenerally, the option of electingOverseas Plan pays benefits in a lump sum payment undersum.

Under the Overseas Plan.Plan, a participant becomes vested after five years of service or attainment of age 60 while employed. The Overseas Plan allows retirement with a partially reduced benefit as early as age 55 with 10 years of service or age 60.

The International Thrift Plan.Plan.    The International Thrift Plan provides a benefit similar to that received by U.S. citizens under the thrift portion of the Supplemental Plan to International Service Associates who are not U.S. citizens. The International Thrift Plan applies on the same terms to the general population of International Service Associates worldwide. The International Thrift Plan provides a credit in Company share units equivalent to 3% of the International ServicesService Associate’s eligible compensation. The value of the accumulated share units, including dividend equivalents, is paid in cash to the individual at termination of employment. Employees are not permitted to make contributions to the International Thrift Plan.

The Mexico Plan.The Mexico Plan consists of a traditional defined benefit plan, a pension equity plan, and a defined contribution plan. Eligible employees receive whichever plan formula (either the traditional defined benefit plan or the sum of the pension equity plan and the defined contribution plan) results in the larger benefit. For Mr. Reyes, the traditional defined benefit plan currently results in the larger benefit.

The Mexico Plan operatestraditional defined benefit plan is based on a percentage of the employee’s final eligible earnings, determined over the last 36 months prior to retirement, multiplied by the employee’s years of credited service. The benefit is then reduced by an offset for the benefit provided under Mexico's Labor Department rulesthe Savings Systems for Retirement. The monthly pension benefit cannot be less than the pension that is provided by the termination indemnity required by Mexican law. The monthly pension benefit cannot exceed 70% of the final salary at retirement. The term “eligible earnings” for determining the pension benefit includes salary, vacation bonus, savings fund, and regulations and applies onlong-term incentive program. No stock options or restricted stock are included in the same terms to the broad-based employee population in Mexico.pension earnings.

The pension equity plan is a defined benefit plan that pays a lump sum amount at retirement, based on the employee'semployee’s final average salary and points accumulated during employment. An employee earns


from 8 to 15 points for each year of service based on age. A maximum of 250 points can be accumulated. The lump sum benefit is the employee's final monthly average salary multiplied by the total accumulated points, then divided by 10. Generally compensation for purposes of the final average salary includes salary, annual incentive, savings fund and other payments made in accordance with Mexican law and customary business practice.

The defined contribution plan is a savings plan in which employees can contribute up to 5% of their compensation on a pre-tax basis. The Company makes a matching contribution equal to 50% of the employee'semployee’s contribution.

Under the Mexico Plan, a participant becomes eligible for a reduced benefit as early as age 55 with at least 10 years of service.

Incentive Plans

Annual Incentive Plan.Plan.    The Company maintains an annual incentive program for employees.

Approximately 8,700 employees participated in the incentive plan in 2006.2007. The Compensation Committee may designate one or more performance criteria from the list contained in the plan. The possible shareowner-approvedPossible performance criteria are listed on page 31. measures, which have been approved by shareowners, are:

•     net revenue

•     earnings per share

•     net income

•     increase in cash flow

•     return on assets

•     increase in shareowner value

•     operating income

•     return on invested capital

•     brand contribution

•     return on shareowners’ equity

•     gross profit

•     revenue growth of the Company

•     operating expenses

•     operating profit or operating margins

•     profit before tax

•     goals relating to acquisitions or divestitures

•     economic profit

•     value share of non-alcoholic ready-to-drink segment

•     return on capital

•     volume share of non-alcoholic ready-to-drink segment

•     unit case volume

•     quality as determined by the Company’s Quality Index

•     earnings before interest, taxes, depreciation and amortization

Target annual incentives are established for each participant. Below a threshold level of performance no payments can be made under the incentive plan. The program is designed to satisfy the requirements of Section 162(m) of the Tax Code.

Long-Term Incentive Plans

Stock Option Plans.Plans.    Stock option plans provide equity compensation, which depends on the increase in the price of Common Stock and the creation of shareowner value. StockFor 2007, stock options comprisecomprised the long-term equity component of compensation for approximately 7,0006,800 employees below the senior executive level and a part of the long-term equity component for senior executives. Beginning in 2008, all employees eligible for long-term equity grants will be given a mix of stock options and performance share units.

The Company currently grants options primarily from the 2002 Stock Option Plan and the 1999 Stock Option Plan. These plans generally provide that the option price must be not less than 100% of the fair market value of Common Stock on the date the option is granted. The fair market value of a share of Common Stock is the average of the high and low prices on the date of grant. In certain foreign jurisdictions, the law requires additional restrictions on the calculation of the option price. The grants provide that stock options generally may not be exercised during the first twelve months after the date of grant. Currently,Generally, options vest 25% on the first, second, third and fourth anniversaries of the grant date and have a term of ten years.

The 2002 Stock Option Plan and the 1999 Stock Option Plan each allowsallow shares of Common Stock to be used to satisfy any resulting federal, state and local tax liabilities. Change of control, death, disability and retirement, with certain exceptions, cause the acceleration of vesting.

Restricted Stock Plan.Plan.    The 1989 Restricted Stock Plan is designed to focus executives on the long-term performance of the Company. The 1989 Restricted Stock Plan allows flexibility related to grant terms and conditions.

There are currently three types of awards under the 1989 Restricted Stock Plan whichthat are outstanding:

Restricted Stock.Stock.    Awards of restricted stock are generally limited to our senior executives. The award may be performance-based or time-based. Shares of stock are granted and transferred into the employee’s name. Shares remain subject to forfeiture until the shares are released under the terms of the award. The Compensation Committee uses time-based restricted stock sparingly for purposes of attraction and retention and, in certain grants to senior executives, these also include minimal performance criteria.


Promise to Grant Restricted Stock.Stock.    The award may be performance-based or time-based. Restricted stock is granted after pre-determined performance criteria are met or on a certain date in the future. This contractual arrangement is used primarily outside the U.S. Employees may or may not receive dividend equivalents during the term. No Named Executive Officers have such promises.

Performance Share Units.Units   Awards of performance share units are currently limited to senior executives..    Performance share units provide an opportunity for these executivesemployees to receive restricted stock when certain Company performance-related criteria are met. Possible shareowner-approved criteria are listed on page 35. The performance period is generally three years and if performance targets are met, shares are granted with an additional restriction period of two years. For some executives overseas, due to international tax considerations, the restricted shares are not issued until the end of the additional two-year restriction period. Dividends or, when applicable, hypothetical dividendsdividend equivalents are paid during the additional restriction period. The performance criteria, which have been approved by shareowners, are the same as those listed above for the Annual Incentive Plan.

The majority of outstanding grants are performance share units tied to Company long-term performance measures. The Compensation Committee uses time-based restricted stock sparingly for purposes of attraction and retention and, in certain grants to senior executives, these also include minimal performance criteria.

Other Plans

Other Plans

The Deferred Compensation Plan.Plan.    The Deferred Compensation Plan is a non-qualified and unfunded deferred compensation program offered to approximately 600 U.S. based employees who are not International Service Associates. Eligible participants may defer up to 80% of base salary and up to 100% of their incentive. Gains and losses are credited based on the participant’s election of a variety of deemed investment choices. The Companydoes not match any employee deferral or guarantee a return. Participants’ accounts may or may not appreciate and may even depreciate depending on the performance of their deemed investment choices. None of the deemed investment choices provide interest at above-market rates. All deferrals are paid out in cash upon distribution. Participants may schedule a distribution during employment, or may opt to receive their balance after termination of employment.separation from service. Participants who are considered key employees“specified employees” under the Tax Code (generally, the top 50 highest paid executives) may not receive a post-termination distribution for at least six months following separation from the Company. On occasion, in a particularly important hiring situation, the Company may provide a one-time credit to make up for benefits lost at a prior employer. The Company has not provided any credits for any of the Named Executive Officers.

The International Service Program.    Currently, there are approximately 500450 International Service Associates. The International Service Program benefits include a housing allowance and, where appropriate, a host country allowance (a cash adjustment designed to provide equivalent purchasing power), a cash allowance recognizing differences in living conditions in the host location, a home leave allowance and currency protection. The program also provides tax preparation services and tax equalization. Under the tax equalization program, an International Service Associate, economically, pays

tax at the same federal and state income tax rates as a resident of the State of Georgia on base salary, incentive compensation and personal income. The Company assumes responsibility for foreign taxes while on assignment. This is to ensure that there is no undue hardship or windfall due to taxes while on assignment in a foreign location.

68The Severance Plan.    The Severance Plan provides cash severance benefits to eligible employees who are involuntarily terminated. Eligible employees include regular, full-time, non-union, non-manufacturing U.S. employees and International Service Associates. Generally, benefits are payable when an employee is terminated involuntarily due to specific circumstances such as when an employee’s position is eliminated. Benefits are not payable if the employee is offered substantially equivalent employment with the Company or its affiliates, is terminated for cause, or has entered into a separate agreement. In the case of a reorganization where the employee’s position is eliminated, the benefit payable is determined based on job grade level and/or length of service. The minimum benefit is four weeks of base pay and the maximum benefit is two years of base pay.




EQUITY COMPENSATION PLAN INFORMATION

Plan Category

 

 

 

Number of Securities to
be Issued Upon Exercise
of Outstanding Options,
Warrants and Rights
(a)

 

Weighted-Average
Exercise Price of
Outstanding Options,
Warrants and Rights
(b)

 

Number of Securities
Remaining Available for
Future Issuance Under
Equity Compensation Plans
(Excluding Securities
Reflected in Column(a))
(c)

 

Equity Compensation Plans Approved by Security Holders

 

 

185,939,339

1

 

 

$

48.52

 

 

 

94,825,073

2

 

Equity Compensation Plans Not Approved by Security Holders

 

 

0

 

 

 

N/A

 

 

 

3

 

Total

 

 

185,939,339

 

 

 

 

 

 

 

94,825,073

3

 


Plan Category

  Number of Securities to
be Issued Upon Exercise
of Outstanding Options,
Warrants and Rights

(a)
  Weighted-Average
Exercise Price of
Outstanding Options,
Warrants and Rights

(b)
  Number of Securities
Remaining Available for
Future Issuance Under
Equity Compensation Plans
(Excluding Securities
Reflected in Column(a))

(c)
                  

Equity Compensation Plans
Approved by Security
Holders

  181,875,0791  $48.292  58,115,6343            

Equity Compensation Plans Not
Approved by Security
Holders

                  0  N/A                0            
                    

Total

   181,875,079       58,115,634              

1Represents shares issuable pursuant to outstanding options under The Coca-Cola Company 1991 Stock Option Plan, the 1999 Stock Option Plan and the 2002 Stock Option Plan (collectively, the “Stock Option Plans”). In addition, there are 3,968,830 full-value awards of shares outstanding under the 1989 Restricted Stock Plan and the 1983 Restricted Stock Award Plan of The Coca-Cola Company (the “1983 Restricted Stock Plan”) (including shares that may be issued pursuant to outstanding performance share units, assuming the target award is met).

2The weighted-average term of the outstanding options is 7.6 years.

3Represents shares of Common Stock30,083,412 options which may be issued pursuant to future awards under the 1999 Stock Option Plans,Plan and the 2002 Stock Option Plan, and 28,032,222 shares of Common Stock that may be issued pursuant to the 1983 Restricted Stock Award Plan of The Coca-Cola Company and the 1989 Restricted Stock Plan (including shares whichthat may be issued pursuant to outstanding performance share units)units, assuming the target award is met). The maximum term of the options is 10 years.

3 The numberAll numbers in the table above are as of shares issuable pursuant toDecember 31, 2007.

Share units credited under the plans described below isthrift portion of the Supplemental Plan, the International Thrift Plan and the Directors’ Deferral Plan are not presently determinable.included since they are paid in cash.

The Company provides a matching contribution in Common Stock under various plans throughout the world. No shares are issued by the Company under any of these plans. Shares are purchased on the open market by a third-party trustee. These plans are exempt from the shareowner approval requirements of the Exchange.NYSE. These plans are as follows:

The Thrift Plan (U.S.).    Under the Thrift Plan, the Company matches employee contributions to a maximum of 3% of an employee’s compensation, subject to limits imposed by the Tax Code. Employees hired prior to April 1, 2002 are immediately vested in the matching contributions and employees hired after that date vest in the matching contributions over three years. Generally, employees may not withdraw the matching contributions until termination of employment.

The Coca-Cola Export Corporation Employee Share Plan (UK).    Under this plan, the Company matches employee contributions to a maximum of £1,500 per year. The employee is immediately vested in the matching contributions. However, the matching contributions may not be withdrawn before a five-year holding period without adverse tax consequences.

Employees’ Savings and Share Ownership Plan of Coca-Cola Ltd. (Canada).    Under this plan, the Company matches 50% of an employee’s contributions to a maximum of 4% of the employee’s salary. The employee is immediately vested in the matching contributions. However, the matching contributions may not be withdrawn until termination of employment.

Employee Stockholding Program (Japan).    Under this plan, the Company matches contributions up to 3% of an employee’s pay. The employee is immediately vested in the matching contributions. However,


the matching contributions may not be withdrawn until termination of employment or at specified limited periods.

Share Savings Plan (Denmark).    Under this plan, the Company matches contributions up to 3% of an employee’s pay. The employee is immediately vested in the matching contributions. However, the matching contributions may not be withdrawn for five years without tax liability.

The Company also sponsors employee share purchase plans in several jurisdictions outside the U.S. The Company does not grant or issue Common Stock pursuant to these plans, but does facilitate the acquisition of Common Stock by employees in a cost-efficient manner. These plans are not equity compensation plans.

Share units credited under the thrift portion of the Supplemental Plan, the International Thrift Plan and the Directors’ Deferral Plan are not included since they are paid in cash.

CERTAIN INVESTEE COMPANIESCOCA-COLA ENTERPRISES INC.

The Company and its subsidiaries together currently hold approximately 35% of the issued and outstanding shares of CCE and approximately 32% of the issued and outstanding shares of Coca-Cola FEMSA, S.A.B. de C.V.Enterprises Inc. (“Coca-Cola FEMSA”CCE”). We call CCE and Coca-Cola FEMSA the “Investee Companies” in the proxy statement.

Certain Related Person Transactions with CCE

James D. Robinson III

A daughter-in-law of James D. Robinson III, one of our Directors, has an indirect minority equity interest in Delaware North. In 2006,2007, Delaware North and its subsidiaries made payments totaling approximately $3.6$3.2 million to CCE to purchase products in the ordinary course of business. Also in 2006,2007, CCE paid Delaware North approximately $741,000$969,000 in marketing related payments in the ordinary course of business.

Berkshire Hathaway

Berkshire Hathaway is a significant shareowner of the Company. Additionally, Warren E. Buffett, a Director of the Company until April 19, 2006, is Chairman of the Board, Chief Executive Officer and a major shareowner of Berkshire Hathaway.IDQ, McLane and XTRA Corporation are wholly owned subsidiaries of Berkshire Hathaway. In 2006, McLane2007, IDQ and its subsidiaries made payments totalingtotalling approximately $2.4$2.0 million to CCE to purchase products in the ordinary course of business. In 2006,2007, McLane made payments totaling approximately $3.4 million to CCE to purchase products in the ordinary course of business. In 2007, CCE paid XTRA Corporation and its subsidiaries approximately $2.0$2.2 million for equipment leases of trailers used to store and transport finished product in the ordinary course of business. Berkshire Hathaway holds a significant equity interest in Moody’s Corporation to which CCE paid approximately $466,000$415,000 in 20062007 for providing long-term and short-term credit ratings services.


Ownership of Securities in Investee CompaniesCCE

The following table sets forth information regarding beneficial ownership of the common stock of the Investee Companies,CCE, if any, by each Director, each Director nominee, each Named Executive Officer, and our Directors and executive officers as a group, all as of February 20, 2007.

Name

 

 

 

Company

 

Aggregate Number
of Shares
Beneficially Owned

 

Percent of
Outstanding
Shares
4

 

Herbert A. Allen

 

Coca-Cola FEMSA

 

 

500

1

 

 

*

 

 

Donald R. Keough

 

CCE

 

 

25,508

 

 

 

*

 

 

Donald F. McHenry

 

CCE

 

 

1,035

 

 

 

*

 

 

 

Coca-Cola FEMSA

 

 

3,000

 

 

 

*

 

 

Gary P. Fayard

 

CCE

 

 

38,327

2

 

 

*

 

 

All Directors and Executive Officers as a Group (25 Persons)

 

CCE

 

 

413,066

3

 

 

*

 

 

 

Coca-Cola FEMSA

 

 

3,500

 

 

 

*

 

 


* Less than 1% of issued and outstanding shares of common stock of the indicated entity.22, 2008.

1 Shares held by ACI.

Name                                                                                                              

Aggregate Number
of Shares
Beneficially Owned
Percent of
Outstanding
Shares

Donald R. Keough

  25,508*

Donald F. McHenry

    1,035*

Gary P. Fayard

   45,0311*

Irial Finan

   17,8082*

All Directors and Executive Officers as a Group (28 Persons)

 288,2813*

*Less than 1% of issued and outstanding shares of common stock.

1

Includes stock units credited under the Coca-Cola Enterprises Inc. Deferred Compensation Plan for Nonemployee Directors (the “CCE Plan”) that will be paid in 10,295 shares of CCE common stock upon distribution, 6,570 deferred stock units that represent shares that may be acquired on or before

2 Includes 9,424 phantom units credited under the Coca-Cola Enterprises Inc. Deferred Compensation Plan for Nonemployee Directors (the “CCE Plan”), 3,570 deferred stock units granted under the Coca-Cola Enterprises Inc. 2004 Stock Award Plan (the “CCE Stock Award Plan”), and 25,333 shares which may be acquired upon the exercise of options which are presently exercisable or which will become exercisable on or before April 27, 2007.

April 22, 2008, and 28,166 shares that may be acquired upon the exercise of options that are presently exercisable or that will become exercisable on or before April 22, 2008.

2Includes stock units credited under the CCE Plan that will be paid in 5,572 shares of CCE common stock upon distribution, 6,570 deferred stock units that represent shares that may be acquired on or before
April 22, 2008, and 5,666 shares that may be acquired upon the exercise of options that are presently exercisable or that will become exercisable on or before April 22, 2008.

3Includes stock units credited under the CCE Plan that will be paid in 15,867 shares of CCE common stock upon distribution, 13,140 deferred stock units that represent shares that may be acquired on or before April 22, 2008, and 202,888 shares that may be acquired upon the exercise of options that are presently exercisable or that will become exercisable on or before April 22, 2008.

3 Includes 14,022 phantom units credited under the CCE Plan, 7,140 deferred stock units granted under the CCE Stock Award Plan, and 320,840 shares which may be acquired upon the exercise of options which are presently exercisable or which will become exercisable on or before April 27, 2007.

4 Phantom units credited under the CCE Plan are not counted as outstanding in calculating these percentages.

REPORT OF THE AUDIT COMMITTEE

For many years, the Company’s Audit Committee (the “Audit Committee”) has been composed entirely of non-management Directors. The members of the Audit Committee meet the independence and experience requirements of the ExchangeNYSE and the SEC. In 2006,2007, the Audit Committee held eightnine meetings. The Audit Committee has adopted, and annually reviews, a charter outlining the practices it follows. The charter complies with all current regulatory requirements. Additionally, the Committee has continued its long-standing practice of having independent legal counsel.

During 2006,2007, at each of its regularly scheduled meetings, the Audit Committee met with the senior members of the Company’s financial management team. Additionally, the Audit Committee had separate private sessions, during its regularly scheduled meetings, with the Company’s general counsel or his designee, independent auditors, and the director of internal audit, at which candid discussions regarding financial management, legal, accounting, auditing, and internal control issues took place. The Audit Committee’s agenda is established by the Audit Committee’s chairman and the director of internal audit.


The Audit Committee has been updated quarterly on management’s process to assess the adequacy of the Company’s system of internal control over financial reporting, the framework used to make the assessment, and management’s conclusions on the effectiveness of the Company’s internal control over financial reporting. The Audit Committee has also discussed with the independent auditors the Company’s internal control assessment process, management’s assessment with respect thereto and the independent auditors’ evaluation of the Company’s system of internal control over financial reporting.

The Audit Committee reviewed with senior members of management, including the director of internal audit and general counsel, and the independent auditors, the Company’s policies and procedures with respect to risk assessment and risk management. The overall adequacy and effectiveness of the Company’s legal, regulatory and ethical compliance programs, including the Company’s CodeCodes of Business Conduct were also reviewed.

The Audit Committee recommended to the Board of Directors the engagement of Ernst & Young LLP as our independent auditors for the year ended December 31, 2006,2007, and reviewed with senior members of the Company’s financial management team, the independent auditors, and the director of internal audit, the overall audit scope and plans, the results of internal and external audit examinations, evaluations by management and the independent auditors of the Company’s internal controls over financial reporting and the quality of the Company’s financial reporting. Although the Audit Committee has the sole authority to appoint the independent auditors, the Audit Committee will continue its long-standing practice of recommending that the Board ask the shareowners, at their annual meeting, to ratify their appointment of the independent auditors.

Management has reviewed and discussed the audited financial statements in the Company’s Annual Report on Form 10-K with the Audit Committee including a discussion of the quality, not just the acceptability, of the accounting principles, the reasonableness of significant accounting judgments and estimates, and the clarity of disclosures in the financial statements. In addressing the quality of management’s accounting judgments, members of the Audit Committee asked for management’s representations and reviewed certifications prepared by the Chief Executive Officer and Chief Financial Officer that the unaudited quarterly and audited consolidated financial statements of the Company fairly present, in all material respects, the financial condition, results of operations and cash flows of the

Company, and have expressed to both management and the auditors their general preference for conservative policies when a range of accounting options is available.

In its meetings with representatives of the independent auditors, the Audit Committee asks them to address, and discusses their responses to several questions that the Audit Committee believes are particularly relevant to its oversight. These questions include:

·

Are there any significant accounting judgments or estimates made by management in preparing the financial statements that would have been made differently had the independent auditors themselves prepared and been responsible for the financial statements?

·

Based on the independent auditors’ experience, and their knowledge of the Company, do the Company’s financial statements fairly present to investors, with clarity and completeness, the Company’s financial position and performance for the reporting period in accordance with generally accepted accounting principles and SEC disclosure requirements?

·

Based on the independent auditors’ experience, and their knowledge of the Company, has the Company implemented internal controls and internal audit procedures that are appropriate for the Company?


The Audit Committee believes that, by thus focusing its discussions with the independent auditors, it can promote a meaningful dialogue that provides a basis for its oversight judgments.

The Audit Committee also discussed with the independent auditors those matters required to be discussed by the auditors with the Audit Committee under Statement on Auditing Standards No. 61, as amendedthe rules adopted by Statement on Auditing Standards No. 90 (communications with audit committees)the Public Company Accounting Oversight Board (the “PCAOB”). The Audit Committee received and discussed with the independent auditors their annual written report on their independence from the Company and its management, as required by Independence Standards Board Standard No. 1 (independence discussions with audit committees), andthe PCAOB rules. The Audit Committee considered with the independent auditors whether the provision of non-audit services provided by them to the Company during 20062007 was compatible with their independence.

In performing all of these functions, the Audit Committee acts in an oversight capacity. The Audit Committee reviews the Company’s quarterly and annual reports on Form 10-Q and Form 10-K prior to filing with the SEC. In its oversight role, the Audit Committee relies on the work and assurances of the Company’s management, which has the primary responsibility for establishing and maintaining adequate internal control over financial reporting and for preparing the financial statements, and other reports, and of the independent auditors, who are engaged to audit and report on the consolidated financial statements of the Company and subsidiaries, management’s assessment of the effectiveness of the Company’s internal control over financial reporting, and the effectiveness of the Company’s internal control over financial reporting.

In reliance on these reviews and discussions, and the reports of the independent auditors, the Audit Committee has recommended to the Board of Directors, and the Board has approved, that the audited financial statements be included in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2006,2007, for filing with the SEC.

Peter V. Ueberroth, Chair

Ronald W. Allen

Donald F. McHenry

James B. Williams

73




RATIFICATION OF THE APPOINTMENT OF ERNST & YOUNG LLP

AS INDEPENDENT AUDITORS

(Item 2)

The Audit Committee has appointed Ernst & Young LLP to serve as independent auditors for the fiscal year ending December 31, 2007,2008, subject to ratification of the appointment by the shareowners. Ernst & Young LLP has served as the Company’s independent auditors for many years and is considered by management to be well qualified.

Audit Fees and All Other Fees

Audit Fees.    Fees for audit services totaled approximately $23.2$27.2 million in 20062007 and $23.2$23.5 million in 2005,2006, including fees associated with the annual audit and the audit of internal control over financial reporting, the reviews of the Company’s quarterly reports on Form 10-Q, and statutory audits required internationally.

Audit-Related Fees.    Fees for audit-related services totaled approximately $7.7 million in 2007 and $6.8 million in 2006 and $2.6 million in 2005.2006. Audit-related services principally include due diligence in connection with acquisitions, consultation on accounting and internal control matters, audits in connection with proposed or consummated acquisitions, information systems audits and other attest services.

Tax Fees.    Fees for tax services, including tax compliance, tax advice and tax planning, totaled approximately $4.8 million in 2007 and $6.5 million in 2006 and $8.0 million in 2005.2006.

All Other Fees.    Ernst & Young LLP did not provide any services not described above in 20062007 or 2005.2006.

Audit Committee Pre-Approval of Audit and Permissible Non-Audit Services of Independent Auditors

The Audit Committee pre-approves all audit and permissible non-audit services provided by the independent auditors. These services may include audit services, audit-related services, tax services and other services. The Audit Committee has adopted a policy for the pre-approval of services provided by the independent auditors.

Under the policy, pre-approval is generally provided for work associated with the following:

·

registration statements under the Securities Act of 1933 (for example, comfort letters or consents);

·

statutory or other financial audit work for non-U.S. subsidiaries that is not required for the 1934 Act audits;

·

due diligence work for potential acquisitions or dispositions;

·

attest services not required by statute or regulation;

·

adoption of new accounting pronouncements or auditing and disclosure requirements and accounting or regulatory consultations;

·

internal control reviews and assistance with internal control reporting requirements;

·

review of information systems security and controls;

·

tax compliance, tax planning and related tax services, excluding any tax service prohibited by regulatory or other oversight authorities; expatriate and other individual tax services; and


·

assistance and consultation on questions raised by regulatory agencies.

For each proposed service, the independent auditors are required to provide detailed back-up documentation at the time of approval to permit the Audit Committee to make a determination whether the provision of such services would impair the independent auditors’ independence.

The Audit Committee has approved in advance certain permitted services whose scope is routine across business units, including statutory or other financial audit work for non-U.S. subsidiaries that is not required for the 1934 Act audits.

Other Information

The Company has been advised by Ernst & Young LLP that neither the firm, nor any member of the firm, has any financial interest, direct or indirect, in any capacity in the Company or its subsidiaries.

One or more representatives of Ernst & Young LLP will be present at this year’s Annual Meeting of Shareowners. The representatives will have an opportunity to make a statement if they desire to do so and will be available to respond to appropriate questions.

Ratification of the appointment of the independent auditors requires the affirmative vote of a majority of the votes cast by the holders of the shares of Common Stock voting in person or by proxy at the Annual Meeting of Shareowners. If the shareowners should not ratify the appointment of Ernst & Young LLP, the Audit Committee will reconsider the appointment.

The Board of Directors recommends a vote

FOR

the ratification of the appointment of Ernst & Young LLP as independent auditors.

75




APPROVAL OF THE PERFORMANCE INCENTIVE PLAN OF
THE COCA-COLA COMPANY 2008 STOCK OPTION PLAN

(Item 3)

We are asking for your approvalDescription of the Performance Incentive Plan. WhilePlan and Vote Required

On February 20, 2008 the Performance IncentiveCompensation Committee recommended to the Board of Directors that it adopt the 2008 Stock Option Plan itself does not requireof The Coca-Cola Company (the “2008 Plan”). On February 21, 2008, the Board of Directors adopted the 2008 Plan and directed that it be submitted to the shareowners for approval by shareowners,at the approval2008 Annual Meeting. The 2008 Plan will become effective upon the affirmative vote of a majority of the Performance Incentive Plan, including the performance criteria described in the Performance Incentive Plan, would give the Company the benefit of a U.S. income tax deduction under Section 162(m)votes cast by holders of the Code for certain covered employees. The Company may make awards undershares of Common Stock voting in person or by proxy at the Performance Incentive Plan whether or not the Performance Incentive Plan is approved.

The Performance Incentive Plan provides for annual incentive awards to officers and other participating employees. The purpose of the Performance Incentive Plan is to promote the interests of the Company and its shareowners by providing an incentive for participating employees to meet specified performance goals. The Performance Incentive Plan rewards outstanding performance by those individuals whose decisions and actions affect the sustainable growth, profitability and efficient operation of the Company. The performance criteria set forth in the Performance Incentive Plan are intended to align the interests of participating employees with the interests of shareowners.

Previously, the Company maintained three separate annual incentive plans. However, only one plan was utilized in 2006. This Performance Incentive Plan replaces and consolidates all annual incentive plans into one plan. All annual incentive-eligible employees, including senior executives and elected officers, will participate in a single plan. This Performance Incentive Plan will be utilized for annual incentives for 2007 and after.

Tax Issues

Section 162(m) of the Code limits the deductibility of compensation of “covered employees” to $1 million per year unless the compensation qualifies as “performance-based.”  Cash incentive compensation can be deductible if four conditions set forth by the Internal Revenue Service are met. These conditions are:

·       the compensation is payable on the attainment of one or more pre-established, objective performance criteria;

·       the performance criteria are established by a committee that is comprised solely of two or more outside directors;

·       the material terms of the compensation and performance criteria are disclosed to and approved by shareowners before payment; and

·       the committee that established the performance criteria certifies that the performance criteria have been satisfied before payment.Annual Meeting.

We are requesting shareowner approval of the 2008 Plan because there are not enough shares remaining under the existing stock option plans to support the long-term equity incentive component of our overall compensation philosophy. As discussed in orderthe Compensation Discussion & Analysis, options are a part of the long-term incentive compensation for senior executives and other key employees.

The purpose of the 2008 Plan is to meetadvance the third requirement listed above.interests of the Company by encouraging and enabling acquisition of a financial interest in the Company by its officers and other key employees. The 2008 Plan is intended to aid the Company in attracting, retaining and motivating employees.

Summary of the Performance Incentive2008 Plan

The following summary of the Performance Incentive2008 Plan is qualified in its entirety by reference to the text of the Performance Incentive2008 Plan, which is available on the Company’s website www.thecoca-colacompany.com or by contacting the Companyattached as set forth on page 93.Appendix I. The Performance


Incentive2008 Plan iswill be administered by the Compensation Committee, at least two memberswhich is comprised entirely of which are “outside directors” under Section 162(m) of the Code.independent Directors. The Compensation Committee is also authorizedhas full and final authority, in its discretion, to appoint a Management Committeeselect the key employees who would be granted stock options and would determine the number of shares subject to assist ineach option, the administrationduration of each option and the terms and conditions of each option granted. The 2008 Stock Option Plan allows grants of both non-statutory options (NSOs) and incentive stock options (ISOs), as defined under Section 422 of the Performance Incentive Plan.  The Compensation Committee selects participants, setsTax Code. However, the performance criteria and targets, and makes all decisions with respectCompany currently intends to executives governed by the Compensation Committee. The Management Committee may handle other administrative items and make decisions with respect to employees who are not senior executives or elected officers.grant only NSOs.

The major provisions of the Performance Incentive2008 Plan are as follows:

Eligibility. Options may be granted to any officer, including officers who are also Directors of the Company, and to other key employees of the Company and its Majority-Owned Related Companies (as defined in the 2008 Plan). Approximately 4,600 employees, including executive officers, currently may be considered for awards. Options are not transferable, except in the case of death.

Eligibility.Option Price. The option price shall be no less than 100% of the fair market value of the Common Stock on the date the option is granted. Fair market value for purposes of the 2008 Plan is the average of the high and low market price of the Common Stock as reported on the New York Stock Exchange Composite Transactions listing on the date of grant.

Duration of Options. Options will terminate on the date fixed by the Compensation Committee at the time of grant, but no later than ten years from the date of grant.

Vesting. Vesting means that an option is not forfeitable. The Compensation Committee decides which employees or categoriesshall specify the relevant vesting provisions at the time of employees are eligiblethe grant. Options generally vest 25% each year over four years on the anniversary of the grant date. No options shall be exercisable for participationat least twelve months from the date of grant. All options automatically vest in full upon a Change in Control (as defined in the Performance Incentive Plan. Eligible employees must be at least a certain minimum job grade and must be recommended for participation. Generally, middle-level professional employees and higher participate in the Performance Incentive Plan. For 2007, approximately 9,000 employees will participate in the Performance Incentive Plan.  The Compensation Committee selects eligible participants no later than 90 days after the beginning of the year.

Limitation of Benefits.   Under the Performance Incentive Plan, no participant may receive an award greater than $10,000,000 for any year. This limitation is unchanged from the prior plans.

Determination of Performance Criteria and Performance Goals.   No later than 90 days after the beginning of the year, the Compensation Committee will determine the target award for each participant2008 Plan), death, or category of participant. This is typically specified as a percentage of salary. In addition, the Compensation Committee will choose one or more performance criteria to be applied and set the performance goals for each of the criteria. When the Compensation Committee sets the performance goals, the Compensation Committee may take into account any extraordinary or one-time or other non-recurring items or any events, transactions or other circumstances that the Compensation Committee deems relevant in light of the nature of the performance goals set or the assumptions made by the Committee regarding such goals.

The Compensation Committee may choose one or more of the following performance criteria:

·

increase in shareowner value

·

earnings before interest, taxes, depreciation and

·

earnings per share

amortization

·

net income

·

goals relating to acquisitions or divestitures

·

return on assets

·

unit case volume

·

return on shareowners’ equity

·

operating income

·

increase in cash flow

·

brand contribution

·

operating profit or operating margins

·

value share of nonalcoholic ready-to-drink

·

revenue growth of the Company

segment

·

operating expenses

·

volume share of nonalcholic ready-to-drink

·

quality as determined by the Company’s Quality

segment

Index

·

net revenue

·

economic profit

·

gross profit

·

return on capital

·

profit before tax.

·

return on invested capital

Determination and Payment of Awards.   After the end of the year, the Compensation Committee will review the performance against the pre-established performance goals. The Compensation Committee


will certify the extent, if any, to which the performance measures have been met. The Compensation Committee (for senior executives and elected officers) and the Management Committee (for other employees) will also review the individual’s performance. The ultimate award may be reduced or increased based on individual performance. If, however, the award is increased to a level in excess of the amount that would be paid solely on account of objectively measurable criteria, the incremental amount would not be tax deductible for covered employees.

Awards are payable in cash. The awards are paid on or about March 15 of the year following the year for which the performance is measured. In rare situations, the Compensation Committee, in its sole discretion, may pay awards through the grant of stock options under the Company’s stock option plans, or by issuing stock under the 1989 Restricted Stock Plan. For U.S.-based employees who are also eligible for the Company’s Deferred Compensation Plan, awards under the Performance Incentive Plan may be deferred, provided the election to defer is made in a timely manner under the provisions of the Deferred Compensation Plan.

Termination of Employment

Generally, a participant must be employed through December 31 of the applicable year in order to receive payment of an award for that year. If a participant retires or dies during a year, the participant or the participant’s estate is entitled to a prorated award. Any prorated amount would not be paid until the performance period has ended and the Compensation Committee has certified the award.

Change in Control

The Performance Incentive Plan contains a change in control provision substantially similar to the provision in other Company plans.disability. In the event of a changeretirement, in control,most cases, options held at least one year shall vest.

Exercise Period. The exercise period for options may not exceed 10 years from the performance goals are deemed to have been met at the target level. A participant is entitled to a nonforfeitable award equal to his or her target award, prorated for the numberdate of months the participant is employed during the year. The payment is made in cash after the end of the year or, if earlier, upon the participant’s termination of employment.

Estimate of Benefits

The amount of incentive compensation to be paid to the Company’s Chief Executive Officer and the other four most highly compensated executive officers ofgrant. If an optionee’s employment by the Company depends on Company performance, individual performance andis terminated for any reason, except death, disability or retirement, the discretion ofoptionee has six months to exercise any vested options unless the Compensation Committee. The amount for 2007 is not currently determinable. The target incentive award for the Chief Executive Officer and the other Named Executive Officers is as follows:

Name

 

 

 

Target Incentive
Percentage

 

Target Incentive
Amount

 

E. Neville Isdell

 

 

200

%

 

$

3,300,000

 

Muhtar Kent

 

 

175

%

 

1,750,000

 

Gary P. Fayard

 

 

125

%

 

882,883

 

Mary E. Minnick

 

 

N/A

1

 

N/A

 

José Octavio Reyes

 

 

125

%

 

699,876

 

1

Ms. Minnick is not eligible to participate in 2007 because she is no longer employed by the Company.


The annual incentive payable for 2006 under the predecessor annual incentive plan is set forth in the 2006 Summary Compensation Table on page 44.

No amounts are payable to Directors of the Company who are not also officers.

Amendment and Termination of the Performance Incentive Plan

option expires earlier. The Compensation Committee may amend, modify, suspend, reinstatehas the authority to alter the terms of any option at grant or terminatewhile outstanding, provided that such amendment is not detrimental to the Performance Incentive Planoptionee. The occurrence of a Change in whole or in part at any time or from time to time; provided, however, thatControl while an optionee is an employee has no such action will adversely affect any right or obligation with respect to any existing award. The Compensation Committee andeffect on the Management Committee may deviate from the provisionsduration of the Performance Incentive Planexercise period.

Payment. The exercise price must be paid in full at the time the option is exercised. Cashless exercises are permitted. In a cashless exercise, the plan administrator sells some of the shares acquired upon exercise and delivers the proceeds to the extent such committee deems appropriateCompany within three business days of the exercise. In addition, Common Stock held by the optionee for at least six months may be used to conformpay the exercise price. The 2008 Plan allows U.S. taxpayers to use shares of Common Stock withheld upon exercise to satisfy U.S. Federal, state and local laws and practices.income tax liabilities due on exercise.

Shares That May Be Issued under the 2008 Plan. A maximum of 140,000,000 shares of Common Stock, subject to adjustment as described below, may be issued or transferred pursuant to options granted under the 2008 Plan. If any option is forfeited, expires unexercised or is canceled for any reason without having been exercised in full, the shares of stock not issued or transferred will again become available for grants of options. The number of shares available under the 2008 Plan is subject to adjustment in the event of any stock split, stock dividend, recapitalization, spin-off or other similar action. No individual may be awarded options in an amount equal to more than 5% of the shares authorized under the 2008 Plan, as adjusted.

Federal Income Tax Consequences to the Company and the Optionee

Nonstatutory Options. Currently, the Company intends to grant only NSOs from the 2008 Plan. Under present federalFederal income tax laws, participantsregulations, there will be no Federal income tax consequences to either the Company or the optionee upon the grant of a nonstatutory option. The optionee will realize ordinary income upon the exercise of a nonstatutory option in an amount equal to the excess of fair market value of the Common Stock acquired upon the exercise of such option over the option price, and the Company will receive a corresponding deduction. The gain, if any, realized upon a subsequent disposition of such Common Stock will constitute short- or long-term capital gain, depending on the optionee’s holding period. For individuals resident outside the United States, the tax consequences to the individual and to the Company and/or its subsidiaries are determined by the applicable tax laws of the foreign jurisdiction.

Incentive Stock Options. Some of the options granted under the 2008 Plan may be ISOs within the meaning of Section 422 of the Tax Code. Under present Federal tax laws, there will be no Federal income tax consequences to either the Company or an optionee upon the grant of an ISO, nor will an optionee’s exercise of an ISO result in Federal income tax consequences to the Company. Although an optionee will

not realize ordinary income upon his exercise of an ISO, the excess of the fair market value of the Common Stock acquired at the time of exercise over the option price may constitute an adjustment in computing alternative minimum taxable income under Section 56 of the Tax Code and, thus, may result in the imposition of the “alternative minimum tax” pursuant to Section 55 of the Tax Code on the optionee. If an optionee does not dispose of Common Stock acquired through an ISO within one year of the ISO’s date of exercise, any gain realized upon a subsequent disposition of Common Stock will constitute long-term capital gain to the optionee. If an optionee disposes of the Common Stock within such one-year period, an amount equal to the lesser of (i) the excess of the fair market value of the Common Stock on the date of exercise over the option price or (ii) the actual gain realized upon a subsequent disposition will constitute ordinary income to the optionee in the year of receipt.the disposition. Any additional gain upon such disposition will be taxed as short-term capital gain. The Company will receive a deduction forin an amount equal to the amount constituting ordinary income to the participant, providedan optionee.

The Federal income tax consequences described in this section are based on U.S. laws and regulations in effect on February 22, 2008, and there is no assurance that the Performance Incentivelaws and regulations will not change in the future and affect the tax consequences of the matters discussed in this section.

Term

The 2008 Plan will become effective if approved by the shareowners at the Annual Meeting, and unless earlier terminated by the Board, will terminate when all shares under the 2008 Plan have been issued.

Termination of and Amendments to the 2008 Plan; No Repricing or Replacing Options without Shareowner Approval

The Board of Directors may terminate or amend the 2008 Plan from time to time in any manner permitted by applicable laws and regulations, except that no additional shares of the Company’s Common Stock may be allocated to the 2008 Plan, and no outstanding option may be repriced or replaced, without the award satisfy the requirements of Section 162(m)approval of the Code. Itshareowners.

New Plan Benefit

The benefits or amounts to be received by or allocated to participants and the number of options to be granted under the 2008 Plan cannot be determined at this time because the amount and type of grant to be made to any eligible participant in any year is to be determined at the Company’s intention that the Performance Incentive Plan be constructed and administered in a manner which maximizes the deductibility of compensation for the Company under Section 162(m)discretion of the Code. Tax consequences in countries other than the United States will vary based on the laws of the foreign jurisdiction, but generally are similar to the United States.Compensation Committee.

The Board of Directors recommends a vote

FOR

the proposal to approve the Performance Incentive Plan of
The Coca-Cola Company.Company 2008 Stock Option Plan

79




PROPOSALS OF SHAREOWNERS

Items 4 through 86

The following fivethree proposals were submitted by shareowners. If the shareowner proponent, or a representative who is qualified under state law, is present and submits such proposal for a vote, then the proposal will be voted upon at the Annual Meeting of Shareowners. Approval of each of the following three proposals requires the affirmative vote of a majority of the votes cast by the holders of the shares of Common Stock voting in person or by proxy at the Annual Meeting of Shareowners. In accordance with federal securities regulations, we include the shareowner proposals plus any supporting statements exactly as submitted by the proponents. To make sure readers can easily distinguish between material provided by the proponents and material provided by the Company, we have put a box around material provided by the proponents. If proposals are submitted by more than one shareowner, we will only list the primary filer’s name, address and number of shares held. We will provide the information regarding co-filers to shareowners promptly if we receive an oral or written request for the information.

Shareowner Proposal Regarding Management Compensation (Item 4)

Mary F. Morse, 212 Highland Avenue, Moorestown, New Jersey 08957, owner of 1,000 shares of Common Stock, submitted the following proposal:

PROPOSAL

     I, Mary F. Morse, of 212 Highland Avenue, Moorestown, NJ 08057-2717, owner of $2000.00 or more in Company stock, propose that the remuneration to any of the top five persons named in Management be limited to $500,000.00 per year, plus any nominal perks. This program is to be applied after any existing programs now in force for options, bonuses, SAR’s, etc., have been completed, and severance contracts should be discontinued, as they are also a part of remuneration programs.

     This proposal does not affect any other personnel in the company and their remuneration programs

REASONS

     The limit of one half million dollars in remuneration is far above that needed to enjoy an elegant life-style.

     Throughout Corporate history, only a few persons whom have created a corporation now remain in Management. Some descendents have inherited top positions, while most have attained them through recommendations, ability, or influence, not necessarily providing increased earnings for a company. These come from the product or services, its public acceptance, advertising and the workforce.

     Due to an unfair removal of the word: “Against” since about Year 1975, and ONLY in the “Vote for Directors” column, Management nominees for that position are rarely defeated, as receiving only as little as one vote guarantees election, and in turn, Directors re-elect management and reward them. The term was devised and incorporated in 6 or 8 states of high company registrations as a state and corporate “Rule”. “Right of Dissent” is denied, and shareowners may not vote “No” or “Against” and be counted as such.

     This unfairness has yet to be corrected by the Commission as requested.

     The Ford Motor Company reinstated “Against” several years ago, showing the American Way of proper corporate proxies presentations. Exxon-Mobil has reverted to a majority vote for election of Directors., a fine decision for shareowners !

     Thank you, and please vote “YES” for this Proposal. It is for YOUR benefit !


Statement Against the Shareowner Proposal Regarding Management Compensation

We do not believe this proposal is in the best interest of our shareowners, for the following reasons:

We believe that limiting compensation for senior management to $500,000 would put the Company at a significant disadvantage by undermining the ability to attract and retain the talent required to deliver business results and, in turn, shareowner value.

The Compensation Committee of the Board of Directors is active, engaged and composed entirely of independent directors, for maximum independence and effectiveness.  The Committee oversees the pay mix for executives. It ensures that the Company’s senior executives are paid for performance and according to the competitive market value for their unique role. The Committee consults directly with internal and outside experts, where appropriate, to advise it independently on compensation trends and approaches that will enable the Company to attract and retain high-performing executives.   

The Board believes our Compensation Committee has the expertise and familiarity with the market necessary to make prudent decisions about compensation and severance arrangements.

The Board of Directors recommends a vote
AGAINST
the proposal regarding management compensation.

Shareowner Proposal Regarding an Advisory Vote on theExecutive Compensation Committee Report (Item 5)4)

The Congregation of Benedictine Sisters, 285 Oblate Drive, San Antonio, Texas 78216, owner of 500 shares of Common Stock, and other co-filers, submitted the following proposal:

ADVISORY VOTE ON EXECUTIVE COMPENSATION – Coca Cola

RESOLVED, that stockholdersshareholders of the Coca-Cola Company (“Coca-Cola”) urgerequest the  board of directors to adopt a policy that Coca-Cola stockholders be givenprovides shareholders the opportunity at each annual shareholder meeting of stockholders  to vote on an advisory resolution, to be proposed by Company’s management, to ratify the compensation of the named executive officers (“NEOs”) set forth in the proxy statement’s Summary Compensation Table (the “SCT”) and the accompanying narrative disclosure of material factors provided to understand the SCT (but not the Compensation Discussion and Analysis). The proposal submitted to shareholders should make clear that the vote is non-binding and would not affect any compensation paid or awarded to any NEO.

SUPPORTING STATEMENT

Investors are increasingly concerned about mushrooming executive compensation which sometimes appears to be insufficiently aligned with the creation of shareholder value. As a result, in 2007 shareholders filed more than 60 “say on pay” resolutions with companies, averaging a 42% vote where voted upon. In fact, eight resolutions received majority votes.

In addition, the advisory vote was endorsed by the Council of Institutional Investors and a survey by the Chartered Financial Analyst Institute found that 76% of its members favored giving shareholders an advisory vote. A bill to provide for annual advisory votes on compensation passed in the House of Representatives by a 2-to-1 margin.

SUPPORTING STATEMENT

In our view, senior executive compensation at Coca-Cola has not always been structuredAflac decided to present such a resolution to investors in ways that best serve stockholders’ interests. For example,2009 and TIAA-CREF, the largest pension fund in 2005 Chairmanthe world, held its first Advisory Vote in 2007. As a result of discussions between investors and CEO E. Neville Isdell received $251,902 for personal use of company aircraft. Mr. Isdell’s 2005 pay package includedcompanies, a $4,500,000 bonusWorking Group on the Advisory Vote was established to further study how such a practice would be implemented in the U.S. markets to provide advice to investors and 620,690 stock options.companies alike.

We believe that existing U.S. corporate governance arrangements, including SEC rules and stock exchange listing standards, do not provide stockholdersshareholders with enoughsufficient mechanisms for providing input to boards on senior executive compensation. In contrast to U.S. practices, in the United Kingdom, public companies allow stockholdersshareholders to cast an advisory vote on the “directors’ remuneration report,” which discloses executive compensation. Such a vote isn’t binding, but gives stockholdersshareholders a clear voice that could help shape senior executive compensation.


 

Currently U.S. stock exchange listing standards require stockholdershareholder approval of equity-based compensation plans; those plans, however, set general parameters and accord the compensation committee substantial discretion in making awards and establishing performance thresholds for a particular year. StockholdersShareholders do not have any mechanism for providing ongoing feedback on the application of those general standards to individual pay packages. (See Lucian Bebchuk & Jesse Fried, Pay Without Performance 49 (2004))

Similarly, performance criteria submitted for stockholder approval

If investors wish to allowregister opposition to a company to deduct compensationpay package(s) in excess of $1 million are broad and do not constrain compensation committees in setting performance targets for particular senior executives. Withholdingthe previous year, withholding votes from compensation committee members who are standing for reelection is a blunt and insufficient instrument for registering dissatisfaction with the way in which the committee has administered compensation plans and policies in the previous year.dissatisfaction.

Accordingly, we urge Coca-Cola’sthe board to allow stockholdersshareholders to express their opinion about senior executive compensation at Coca-Cola by establishing an annual referendum process. The results of such a vote would, we think,could provide Coca-Colaour board with useful information about whether stockholders viewshareholder views on the company’s senior executive compensation, as reported each year, to be in stockholders’ best interests.

We urge stockholders to vote for this proposal.year.

Statement Against Shareowner Proposal Regarding an Advisory Vote on theExecutive Compensation Committee Report

The Board of Directors of theThe Coca-Cola Company believes that good corporate governance and accountability to shareowners are not only marks of good management, but critical to a successful enterprise. We are strongly supportive of advancing appropriate and effective mechanisms to enhance constructive dialogue between shareowners and Directors.

This proposal calls for a non-binding advisory vote onto ratify the compensation report which appears inof the proxy statement.Named Executive Officers. However, we believe that more effective and meaningful mechanisms are already available for theour Company’s shareowners to communicate concerns to the Board about compensation or other matters.

For example,We believe the best mechanism for shareowners to reflect their confidence or lack of confidence in the Compensation Committee’s work is through the election of Directors. This vote is more impactful because it determines, pursuant to the Company’s majority vote By-Law,by-law, who will serve on the Board and ultimately make decisions about compensation. In contrast, the advisory vote would not change the contents of the Committee’s report nor have legal bearing on any compensation arrangement.

We believe that current disclosure of our compensation practices, combined with the SEC’s new disclosure requirements, provide a thorough basis for our shareowners to evaluate the Company’s use of compensation to drive business results and to make an informed choice in their vote for the election of Directors. TheOur Compensation Committee provides in the proxy statement provides detailed disclosure of compensation for executive officers, includinghow and why compensation decisions are made. The Company also publishes a detailed report setting forth the Company’sits approach and philosophy with respect to executive compensation.

The Board of Directors recommends a vote

AGAINST

the proposal regarding an advisory vote on the
Compensation Committee Report.executive compensation.


Shareowner Proposal Regarding Chemical and Biological Testingan Independent Board Chair (Item 6)5)

Alice de V. Perry, 247 Saint Ronan Street, New Haven, Connecticut 06511,International Brotherhood of Teamsters General Fund, 25 Louisiana Avenue, N.W., Washington, D.C. 20001, owner of 328100 shares of Common Stock, submitted the following proposal:

WHEREAS:

RESOLVED:        That stockholders of The Coca-Cola and its shareholders have suffered millions of dollars in lost sales, and damage to our corporation’s reputation as a result of questions about the safety of its beverage products, especially bottled water;

—In March 2004, just five weeks after the launch of Dasani bottled water in Great Britain, Coke had to recall 500,000 bottles of Dasani found to contain illegal levels of potentially carcinogenic bromate, which entered the water during the bottling process;

—In August 2006, seven states in India announced bans on the sale of Coke products after the Centre for Science and the Environment reported widespread pesticide contamination in Coke’s products that exceeded allowable limits;

—Coke’s public relations blitz to fight the charges—placing newspaper ads, flying in scientists from other continents, sending lobbyists to visit Indian officials—cost shareholders an undisclosed amount of money;

—In August 2003 Coca-Cola products in India had also been found to contain dangerous levels of pesticides;

—Coke defends itself by claiming uniform product quality standards around the world, yet refuses to release the data that would allow skeptical consumers to verify this claim;

—Coca-Cola’s bottled water in the United States is regulated by the Food and Drug Administration (FDA), which requires that bacteria be tested for weekly, other prohibited compounds quarterlyCompany (“Coca-Cola” or annually, but does not require that the results of the testing be publicly disclosed;

—The FDA reviews the tests periodically, but lacks the authority to order a recall even when it is aware that test results exceed legal limits;

—Americans’ preferred beverage—tap water—is regulated by the Environmental Protection Agency (EPA), which requires large water systems to test for bacteria at least 100 times a month;

—The EPA requires public water system operators to publish and distribute annual reports listing the cumulative range of all of the tests conducted during the year and explanations of any tests that exceeded allowable limits and any corrective action taken;

—A 2003 Gallup poll sponsored by the EPA found that 94% of Americans agreed that receiving information on possible contaminants in their tap water was important.

BE IT RESOLVED:

Shareholders request that“the Company”) ask the Board of Directors to adopt a policy that the Board’s chairman be an independent director who has not previously served as an executive officer of annually publishingCoca-Cola. The policy should be implemented so as not to violate any contractual obligation. The policy should also specify: (a) how to select a reportnew independent chairman if a current chairman ceases to be independent during the time between annual meetings of shareholders; and, (b) that compliance with the policy is excused if no independent director is available and willing to serve as chairman.

SUPPORTING STATEMENT:        It is the responsibility of the Board of Directors to protect shareholders’ long-term interests by providing independent oversight of management, including the Chief Executive Officer (CEO), in directing the corporation’s business and affairs. Currently at our Company Mr. E. Neville Isdell, holds the positions of Chair of the Board and CEO. We believe that having one person fulfill both roles may not effectively serve the interests of shareholders.

An independent leader who ensures that management acts strictly in the best interests of the Company would better serve Coca-Cola shareholders, particularly given concerns about excessive executive pay, lackluster performance, and weak board independence at our Company.

The Corporate Library, a leading provider of independent corporate governance research and analysis, gives Coca-Cola a failing corporate governance rating, noting “very high concerns over board composition and executive compensation” at the Company. In its Board Analyst Profile on chemicalCoca-Cola, a Corporate Library analyst comments that “the concentration of long-tenured and biological testing data for Coca-Cola’s beverage products.outside-related directors on the board raises concerns about the Board’s independence.” The report shall containanalyst further states that our Chairman’s $12.9 million in total actual compensation in 2006 was over 20% greater than the following information:median total actual pay at similar sized firms, noting that such pay is “hard to justify given that total shareholder return relative to the S&P 500 was a modest 7% during the same period.”

By setting agendas, priorities and procedures, the position of Chair is critical in shaping the work of the Board of Directors who will oversee management. Accordingly, we believe that having an independent director serve as chair can help ensure the objective functioning of an effective board.

·  The cumulative resultsAs a long-term shareholder of our Company, we believe that an independent laboratory tests of its product quality against the applicable national laws and against the global quality standards that Coca-Cola has established;


• In cases where individual tests exceed contaminants permitted under national regulations or Coca-Cola’s internal quality standards, an explanation shall be provided that includes the corrective action taken;

The report shall be prepared at reasonable expense and may omit proprietary information or disclosures prohibited by national law. The company shall make consumers awareChairman of the availability of these reportsBoard is crucial to enhance Board leadership at Coca-Cola, and how to access this information.protect shareholders from future management actions that can harm shareholders.

SUPPORTING STATEMENT

We believe that disclosurethe recent wave of corporate scandals demonstrates that no matter how many independent directors there are on the Board, that Board is less able to provide independent oversight of the officers if the Chair of that Board is also the current CEO of the Company.

We, therefore, urge shareholders to voteFORthis information will help restore public confidence in Coca-Cola’s products and protect our company’s reputation.proposal.

Statement Against Shareowner Proposal Regarding Chemicalan Independent Board Chair

The proposal seeks the separation of the roles of Chairman of the Board and Biological TestingChief Executive Officer and that the Board Chairman be an independent director who has not previously served as an executive officer of the Company.

Safety and quality are this Company’s highest business objective. The products produced by our Company and Coca-Cola bottlers are amongOur existing governance structure allows the highest quality productsBoard to make changes in the world today.Company’s leadership structure when and if they believe circumstances warrant it and shareowner interests would be better served by a different leadership structure.

Our commitment to product qualityLate last year, the Board of Directors approved the recommendation of Chairman and safety has been enduringChief Executive Officer Neville Isdell for more than 120 years. That is why, contrary to what this proposal suggests, independent research has shown over and over again that onean evolution of the main reasons Coca-Cola products appeal to consumers is their consistently high quality.Company’s leadership structure. Under the new structure, President and Chief Operating Officer Muhtar Kent will succeed Mr. Isdell as Chief Executive Officer as of July 1, 2008. Mr. Isdell will remain Chairman of the Board of Directors until the Company’s Annual Meeting of Shareowners in April 2009.

The safety and quality of our beverages are ensured through The Coca-Cola Quality System. This Quality System has been benchmarked against the highest international quality standards (ISO 9001 and Hazard Analysis Critical Control Point system which is recognized worldwidewas seen as the leading food safety program). Before any Coca-Cola product goesappropriate structure to market, more than 400 analytical tests are performedtake the Company forward and ensure a successful transition. It also reflects the flexibility available to the Board under the existing governance structure.

This flexibility to ensure it meets our high standards.

Becausethe right structure based on the specific needs of the systems we have in place, our consumers, customersbusiness is critical, and shareowners can be assuredit is part of our record around quality and safety. Our business successfully operates in more than 200 countries and produces more than 24 billion unit cases of beverages every year. In almost every instance our manufacturing practices go beyond local regulations for food products, but atthe judgment a minimum we meet all local regulatory standards regarding product safety and quality. It is important to note that even in rare instances where a product does not meet our rigorous standards, we have effective mechanisms in place to recall product swiftly,board should exercise and we have done so when necessary. 

The Company does report publicly on the actions we are takingbelieve should continue to improve our performance as a leading corporate citizen through our annual Corporate Responsibility Review.  In the spirit of continuous improvement, we constantly challenge ourselves to ensure we are transparent in our communications with outside stakeholders and the general public on all issues material to the performance of our business. As part of our reporting process, we work with outside stakeholders to evaluate our data and reporting against national and international norms.

Product quality and safety are includedexercise in the marketplace section offuture.

A specifically defined approach that ties the Board’s hands will not serve shareowners well over time.

We encourage shareowners to learn more about the Company’s governance practices at our Corporate Responsibility Review. In addition, our annual Environmental Report further details our progress and efforts to reduce our impact on the environment—from water and energy usage to solid waste and recycling rates. Information regarding our work around the quality and safety of our products can be found in the Corporate Responsibility section of our website, at www.thecoca-colacompany.com.

The Board of Directors understands the need for transparency in all matters, especially regarding product safety and quality. We also understand that because of this Company’s leadership position, we


must hold ourselves to a higher standard, and do. With that said, given the Company’s robust processes to ensure product quality and safety, we do not believe that the expansive public reporting of lab results being requested in this proposal would yield useful information to consumers and therefore is unnecessary.

The Board of Directors recommends a vote

AGAINST

the proposal regarding chemical and biological testing.an independent board chair.

Shareowner Proposal Regarding Study and Reporta Board Committee on Extraction of Water in IndiaHuman Rights (Item 7)6)

William C. Wardlaw, III, c/o Harrington Investments, Inc., P.O. Box 6108, Napa, California 94581,6704 Allegheny Avenue, Takoma Park, MD 20912, owner of 35,56415,205 shares of Common Stock, submitted the following proposal:

WHEREAS,RESOLVED:

Shareholders amend the 2004 Environmental Report publishedBylaws, by adding the following new section at the end of Article III:

Section 4. Board Committee on Human Rights. There is established a Board Committee on Human Rights, which is created and authorized to review the implications of company policies, above and beyond matters of legal compliance, for the human rights of individuals in the US and worldwide.

The Coca Cola Company states, “WaterBoard of Directors is essential for life,authorized in its discretion consistent with these Bylaws, the Articles of Incorporation and water scarcity is fast becoming oneapplicable law to (1) select the members of the world’s most pressing global challenges.”;Board Committee on Human Rights, (2) provide said committee with funds for operating expenses, (3) adopt regulations or guidelines to govern said Committee’s operations, (4) empower said Committee to solicit public input and to issue periodic reports to shareholders and the public, at reasonable expense and excluding confidential information, including but not limited to an annual report on the implications of company policies, above and beyond matters of legal compliance for the human rights of individuals in the US and worldwide, and (5) any other measures within the Board’s discretion consistent with these Bylaws and applicable law.

WHEREAS, the Coca-Cola company is a major user of water globally, using 283 billion liters of water in 2004 alone;

WHEREAS, a Joint Parliamentary Committee appointed byNothing herein shall restrict the Indian government found that the water levels in many parts of the country are getting depleted alarmingly;

WHEREAS, there have been numerous public protests of The Coca-Cola Company’s operations throughout India, involving thousands of Indian citizens and several non-governmental organizations in several states of the country;

WHEREAS, the Coca-Cola bottling plant in Plachimada has been shut down since March 2004 for allegedly exploiting the groundwater, leading to shortage of water for drinking and irrigation purposes, and the plant has been the subject of rulings unfavorable to the company’s ongoing operations by local government and Indian courts. These include a rejection of Coca-Cola’s license application by the council of village leaders, an order by the Kerala Pollution Control Board to stop operations, and an appeal by the Kerala state government to the Indian Supreme Court challenging Coca-Cola’s right to draw groundwater.

WHEREAS, other Coca-Cola plants, including Mehdiganj and Kala Dera, are facing similar pressure from local communities;

WHEREAS, shareholders believe there is a need to study, report and act on the impact on our company’s value from decisions to do business in sensitive areas of water scarcity;

RESOLVED, shareholders request that the independent directorspower of the Board of Directors to manage the business and affairs of the company. The Board Committee on Human Rights shall not incur any costs to the company except as authorized by the Board of Directors.

Supporting Statement:

The Coca-Cola Company, commission—at reasonable costits bottlers, and omitting proprietary information—suppliers have been associated with human rights controversies, leading to:

•    The Teachers Insurance and Annuity Association-College Retirement Equities Fund (TIAA-CREF) divesting the Coca-Cola Co. stock from and banning further investments in its $9 billion CREF Social Choice Account, the nation’s largest socially screened fund for individual investors.

•    AUSA Today“cover story” includes a studyquote claiming that would lead tosome 45 colleges and universities removing Coke products from their campuses as a result of alleged human rights violations by its Colombian bottler (10/30/07).

•    BBC News reporting that our company has been accused of benefiting from prison labor in China (5/21/07).

•    A May 2007 report by The International Environmental Law Research Centre accused the company of detrimental impacts on the potential environmentaldrinking and public health damage of each of its plants, affiliates and proposed ventures extractingagricultural water from areas of water scarcity in India. The report should consider the implications of a policy of refraining from extracting ground and surface watersupplies in India, and should be available to investors by the 2008 annual meeting. The study and the report should be commissioned to an independent, third party organization which has no past or present relationship with the Coca-Cola Company or the campaign against the Coca-Cola Company.violating human rights.


Supporting Statement

We welcome ourIn the opinion of the proponents, the company’s interestexisting governance process does not sufficiently elevate human rights issues within the company or serve the interests of shareholders in water conservationexpediting effective solutions. The proposed Bylaw would establish a Board Committee on Human Rights that could review and management, and as shareholders we believe, in addition to recognizing the issue, there is a need to study and disclose the impact on our company’s value from decisions to do business in areas where the water supply is at risk. This would allow shareholders to assess the risks createdmake policy recommendations regarding human rights issues raised by the company’s activity in these areasactivities and policies.

In defining “human rights,” proponents suggest that the committee could use the US Bill of Rights and the Universal Declaration of Human Rights as well as the company’s strategy for managing these risks.nonbinding benchmarks or reference documents.

Statement Against Shareowner Proposal Regarding Study and Reporta Board Committee on Extraction of Water in IndiaHuman Rights

The Company’s Board of Directors recognizes that water ishasalready established a precious natural resource under growing stress aroundCommittee with the world. We also understand that water quantity and quality can greatly impactauthority to review the implications of the Company’s business.policies on human rights issues: the Public Issues and Diversity Review Committee.

The annual worldwide productionPublic Issues and Diversity Review Committee’s charter empowers the Committee to review and address human rights issues and significant public issues of our beverages requires more than 73 billion gallons of water. That is a little less than halfconcern to the amount used each yearshareowners, the Company, the business community and the general public.

In practice, this Committee has regularly reviewed the Company policies, procedures and positions relating to human rights issues, including the following three human rights issues identified in metropolitan Atlanta. Because our business depends on the Proponent’s own supporting statement:

water we have a responsibilitystewardship generally, and specifically the Company’s activities in India;

workplace rights generally, and specifically relating to leadCoca-Cola bottling operations in this area.Colombia; and

The Company already has an established, global program for monitoring

workplace accountability generally, and minimizing its use of water and is workingspecifically relating to conserve this precious natural resource, especially in areasemployees of the world where qualityCompany and scarcity are major geographic and social issues. In 2005, our system-wide water use efficiency improved by 4 percent from 2004. From 2002 to 2005 our global water use decreased approximately 9.4% while production volume increased approximately 10%.

As to groundwater issuesits suppliers in India, last year we agreed to an independent assessmentChina.

The formation of our water resource management practices in India. We have honoreda new Board Committee on Human Rights, as this commitment; in mid-September 2006, The Energy and Resource Institute (TERI), a well respected India-based nonprofit research organization, began an assessment of our Company’s current water resources management practices in India. TERI is working with an independent steering committee that will oversee the study and provide strategic directionproposal would require, would add nothing to the assessment process. TERI expects to completerange of substantial issues currently considered by the assessmentCommittee and produce a public reportwould create an overlap between the respective oversight of the two committees of the Board.

Shareowners can be assured that our Company respects international human rights principles aimed at promoting and protecting human rights. These include the United Nations Declaration of Human Rights and the International Labor Organization’s Declaration on Fundamental Principles and Rights at Work, and we actively participate in the first quarter of 2007.

The beverage industry is responsible for less than one-half of one percent of total water usage in India, making it one of the most efficient users of water in the country. The Company specifically has reduced our water use ratios in India by 34 percent between 1999 and 2005.

Since 2005, we have installed 220 rainwater harvesting structures spread across 17 states in India, including locations at schools and farms. At our plants, the collected water is used for plant functions and for recharging aquifers. Through our rainwater harvesting efforts in India a significant percentage of the total water we use in our operations is renewed and returned to groundwater systems.

Beyond India, the Company has developed and is implementing a long-term, multi-dimensional strategy to continually improve our management of water resources. To date, we have taken the following actions:

Global Water Assessments:

·       In 2004, we conducted a qualitative water assessment at the operating division level.

·       In 2005, we followed our qualitative water assessment with a quantitative, plant-level risk assessment. To provide for a better understanding of water use at the plant level, we assessed


compliance with internal standards; water use efficiency; impact of our operations on available water supplies; and potential for social and competitive pressures to cause a substantial impact on our business and reputation. The results of this work identified priority action areas where we are now engaged in developing water management strategies that take into account the local water situation.

·       In 2006, we conducted a global assessment of the stress on available water supplies in the watersheds of over 1,100 production facilities world wide. Using innovative and proprietary analytical techniques, our Company was able to estimate the total quantity of human water use in watersheds where these production operations are located. Total human water use was compared to total amount of available surface water; these ratios were compared to United Nations standards for sustainable water use—thereby defining the stress level in each watershed due to estimated total human water use. Within this analysis we were able to compare each plant’s reported water use to the estimated total human water use within its particular watershed. These results have indicated that, in nearly all cases, the Company production operations are using an extremely small percentage of the available water in their watersheds.

·Global Compact. The Company has long had an internal audit programalso joined the Business Leaders Initiative on Human Rights (BLIHR), a group of 13 leading global companies committed to evaluateidentifying practical ways to uphold human rights in their workplaces.

The Company’s acknowledgment of these principles is consistent with our dedication to enriching the environmental performanceworkplace, preserving the environment, strengthening the communities where we operate and engaging with stakeholders to pursue progress toward these goals. We are committed to earning the trust of our operations including water issues. This program is being expanded to our franchise bottling operations to complement their own, internal assessment and performance programs.

Policies and Standards:

·       In 2004, we revised our environmental due diligencestakeholders with a set of values that represent the highest standards used in acquiring new land or businesses to look not only at the typical environmental and worker safety issues associatedof quality, integrity, excellence, compliance with the planned operations but also at water availabilitylaw and quality from a bottling plant’s perspective. Our due diligence standards also look at social issues around water in the community, allowing us to make more well-informed decisions about where a plant is located and/or its size.

·       Recognizing that some operations are located in regions that periodically face drought conditions, we have issued written guidance to our global manufacturing operations on actions to take in such situations. In 2006, we conducted an assessment of changes in average precipitation by comparing average rainfallrespect for the past three yearsunique customs and cultures in communities where we operate.

To view the Company’s Statement on Human Rights, go to the averageCompany’s website at
www.thecoca-colacompany.com, click on “Corporate Responsibility,” then click on “Workplace,” then click on “Global Workplace Rights.” To view the Charter for the available period of record. These results are allowing usPublic Issues and Diversity Review Committee, go to prioritize drought planning efforts.

Community Engagement:

·       The Company is working to proactively engage local communities, with local governments and partners, in water sensitive areas to address social issues of safe water access, sanitation and hygiene education. To date, we’ve launched 69 Community Water Partnership projects in 40 countries around the world.

·       We have developed and are implementing a source water assessment and management program to address the issue of watersheds in which we operate. Such studies go beyond the plant’s needs and address surrounding community land use and water concerns.

The Board understands the need and desire for transparency in all matters, including environmental and worker safety and health issues related to our operations in India and elsewhere. However, we feel that this proposal is unnecessaryCompany’s website at this time because the current policies, practices, and reporting methods regarding our operations in India and around the world are adequate and appropriate to ensure


ongoing reviews of our environmental footprint. Furthermore, the Board believes that commissioning a study of the type called for in this proposal would create a redundant use of Company human and financial resources.

Information regarding our environmental and water resources stewardship can be found at www2.coca-cola.com/citizenship/environmental_report2005.pdf www.thecoca-colacompany.comand www.cokefacts.org, click on “Investors,” click on “Corporate Governance,” then click on “Committee Charters.”

The Board of Directors recommends a vote

AGAINST

the proposal regarding a study and reportboard committee on extraction of water in India.human rights.


Shareowner Proposal Regarding Restricted Stock (Item 8)

Elton W. Shepard, 720 Buff Drive, N.E., Atlanta, Georgia 30342, owner of 26,446 shares of Common Stock, submitted the following proposal:

Since 2001, PepsiCo Has Outperformed Coca-Cola By +55%

 

 

$100 Investment—Stock Price
Appreciation Plus Dividends

 

 

 

1-1-2001

 

12-31-2005

 

Return

 

Coca-Cola

 

 

$

100

 

 

 

$

73

 

 

 

-27

%

 

PepsiCo

 

 

$

100

 

 

 

$

128

 

 

 

+28

%

 

Coca-Cola peaked at $89 in 1998.

 

 

 

 

 

 

 

 

 

 

 

 

 

During 2004-2005, CEO Isdell Received About $1,000,000 Per Month.

Free Restricted Stock

 

 

Base

 

 

 

Bonus

 

 

 

Stock Value

 

 

 

Dividends

 

 

 

Total

 

 

 

Monthly Pay

 

 

$2,375,000

 

$7,365,000

 

$6,855,000

 

$227,000

 

$16,822,000

 

$990,000*

 

*17 months of service

Mr. Isdell also received 1,070,000 stock options.

Restricted Stock . . .

Is free.

Has no performance requirements.

Includes dividends and voting rights.

Dilutes the ownership interest of common shareowners.

And, guarantees recipients a profit, even if Coca-Cola stock price decreases.

Restricted Stock Vests 1) Five Years After The Grant, And 2) At Age 62. However, Without A

Shareowners Vote, Our Board Has Repeatedly Released Unvested, Free Shares To Executives Who Did

Not Meet These Two Requirements.

Departing Executive

 

Value Of Free Unvested Shares Upon Release

 

Ivester

 

 

$

98,000,000

 

...

 

Ivester’s restricted shares vested at age 55. But, he left at age 52 when our Board added 3 years of service to his age. Under Ivester our stock price dropped from $58 to $52.

 

Stahl

 

 

$

19,100,000

 

...

 

Stahl also received a $3,500,000 cash severance.

 

Daft

 

 

$

8,320,000

 

...

 

Under Daft our stock fell from $52 to $51.

 

Chestnut

 

 

$

5,190,000

 

 

 

 

 

Frenette

 

 

$

3,600,000

 

 

 

 

 

Isdell

 

 

$

3,050,000

 

...

 

CEO Isdell also received $19,440,000 in free, vested shares when he left in 1998, plus $6,900,000 in free restricted shares when he returned in 2004.

 

Dunn

 

 

$

2,500,000

 

 

 

 

 

Ware

 

 

$

1,600,000

 

 

 

 

 

Total

 

 

$141,360,000

 

 

 

 

 


Two Other Executives Received Free, Vested Shares At Their Departure Under Employment Contracts.

 

Departing Executive

 

Value Of Free Restricted Shares Upon Release

 

Patrick 

 

 

$

3,490,000

 

...

 

Patrick also received a $2,000,000 consulting contract that required “no obligation to work any hours during any period of time.”

 

Heyer

 

 

$

2,080,000

 

...

 

Heyer also received an $8,000,000 cash severance. In 2006, he switched Starwood Hotels to PepsiCo.

 

36,000,000 Free Restricted Shares Have Been Granted Since 1983.

These shares have a current market value of $1.7 billion dollars.

Three (3) executives received 44% of these free restricted shares.

Coca-Cola Grants Another Form Of Free Restricted Stock Called Performance Share Units. But, . . .

PSU grants vest in 3 years, not at age 62.

PSU grants are released two years after vesting.

And, unvested PSU grants can be released without a shareowners vote.

PSU Grants Vest If Earnings Per Share Targets Are Achieved. However, in 2005, The Securities & Exchange Commission Determined That Coca-Cola Artificially Inflated Earnings Per Share When . . .

71,000,000 concentrate gallons, worth $1,200,000,000, were “channel stuffed” from 1997-1999 in Japan.

As a result, EPS exceeded analysts estimates in 8 out of 12 quarters.

If Earnings Per Share Targets Are Not Achieved, PSU Grants Are Forfeited. However, For Every PSU Forfeited, Three New PSU’s Have Been Awarded.

 

2003—2005 Performance Share Unit Summary

 

 

 

Granted

 

Forfeited

 

Number PSU’s

 

2,587,000

 

881,000

 

John Bogle, Founder Of The Vanguard Group, Has Said . . .

“As Directors often turned over to managers the virtually unfettered power to place their own interests first, the concept of stewardship became conspicuously absent from corporate America.”

In 2006 My Proposal Received 527,000,000 Votes or 32%.

Thanks.

Resolved That Shareowners Urge Coca-Cola’s Board That A Significant Percentage Of Future Awards Of Free Restricted Stock And Performance Share Units . . .

Are performance based;

Are tied to company specific performance metrics, performance targets and timeframes clearly communicated to shareowners;

And, can not be prematurely released or substantially altered without a shareowners vote.


Statement Against Shareowner Proposal Regarding Restricted Stock

The provisions of this proposal have been substantially met, and the proposal seeks to modify what shareowners have already approved.

The Company’s restricted stock program already links compensation and performance and incorporates the use of performance-based grants. A significant percentage of the Company’s restricted stock and performance share units (PSUs) are already performance-based and are already tied to Company specific performance metrics and timeframes that are communicated to shareowners.

1.              In 2001, shareowners approved an amendment to the 1989 Restricted Stock Plan to allow for performance-based awards.

2.              Currently, the majority of outstanding awards under the plan are either performance-based restricted stock or PSUs. These awards are tied to specific performance metrics and targets.

3.              In the event performance criteria are not met, shares will be, and have been, forfeited.

4.              Awards are rarely altered and only as outlined in the plan that shareowners have previously approved. In fact, shareowners have approved the performance criteria that may be used for performance awards.

5.              The Compensation Committee has adopted a policy that would limit the release of unvested restricted shares. The policy, adopted last year by the Board, provides for seeking shareowner approval of certain severance arrangements for senior executives that result in payments in excess of 2.99 times total salary and bonus. The policy contains a specific provision addressing the early vesting of equity compensation.

The Board recognizes that not every shareowner agrees with every decision related to executive pay. For instance, over the past few years the Compensation Committee of the Board has reviewed shareowner opinions on executive compensation that ranged from providing only cash-based compensation to providing only restricted stock. The role of the Committee is to set compensation strategy that links to shareowners’ interests.

The Board of Directors understands that executive compensation is an important and appropriate focus for shareowners. To that end, the Compensation Committee of the Board operates within agreements, terms and conditions of plans and programs that have been approved by shareowners.

The Compensation Committee is made up of independent directors and uses an independent advisor who counsels it on decisions related to executive compensation.

The Board of Directors recommends a vote
AGAINST
the proposal regarding restricted stock.

91




QUESTIONS AND ANSWERS ABOUT

COMMUNICATIONS, SHAREOWNER PROPOSALS AND COMPANY DOCUMENTS

1.               How do I submit a proposal for action at the 2008 Annual Meeting of Shareowners?

1.How do I submit a proposal for action at the 2009 Annual Meeting of Shareowners?

According to the requirements of the SEC pursuant to Rule 14a-8 under the 1934 Act and our By-Laws, a proposal for action to be presented by any shareowner at the 20082009 Annual Meeting of Shareowners shall be out of order and shallwill not be acted upon unless:

·

if the proposal is to be included in the proxy statement relating to the 20082009 Annual Meeting of Shareowners. To be included, proposalsShareowners, pursuant to Rule 14a-8, the proposal must be received at the Office of the Secretary on or before November 13, 2007;3, 2008; or

·       although

if the proposal is not to be included in the proxy materials, pursuant to our By-Laws, the proposal shall have beenmust be submitted in writing to the Office of the Secretary on or prior to December 20, 2007,17, 2008, and such proposal is,must be, under Delaware law, an appropriate subject for shareowner action.

Proposals should be sent to the Office of the Secretary by fax to (404) 515-0358676-8409 or by mail to the Office of the Secretary, The Coca-Cola Company, P.O. Box 1734, Atlanta, Georgia 30301 or by e-mail toshareowneraffairs@na.ko.comshareownerservices@na.ko.com.

2.               How does a person communicate with the Company’s outside Directors?

2.How does a person communicate with the Company’s Directors?

Mail can be addressed to Directors in care of the Office of the Secretary, The Coca-Cola Company, P.O. Box 1734, Atlanta, Georgia 30301. At the direction of the Board, all mail received may be opened and screened for security purposes. The mail will then be logged in. All mail, other than trivial, obscene, unduly hostile, threatening, illegal or similarly unsuitable items will be forwarded. Trivial items will be delivered to the Directors at the next scheduled Board meeting. Mail addressed to a particular Director will be forwarded or delivered to that Director. Mail addressed to “Outside Directors” or “Non-Management Directors” will be forwarded or delivered to the Chairman of the Committee on Directors and Corporate Governance. Mail addressed to the “Board of Directors” will be forwarded or delivered to the Chairman of the Board.

3.               What is householding?

3.What is householding?

As permitted by the 1934 Act, only one copy of this proxy statement is being delivered to shareowners residing at the same address, unless the shareowners have notified the Company of their desire to receive multiple copies of the proxy statement. This is known as householding.

The Company will promptly deliver, upon oral or written request, a separate copy of the proxy statement to any shareowner residing at an address to which only one copy was mailed. Requests for additional copies for the current year or future years should be directed to Shareowner Affairs.the Office of the Secretary as described in the response to question 1.

Shareowners of record residing at the same address and currently receiving multiple copies of the proxy statement may contact Shareowner Affairsour registrar and transfer agent, Computershare Trust Company, N.A. (“Computershare”) to request that only a single copy of the proxy statement be mailed in the future.

Contact Shareowner AffairsComputershare by phone at (404) 676-2777 or by fax at (404) 515-0358(888) 265-3747 or by mail to Shareowner Affairs, The Coca-Cola Company, P.O. Box 1734, Atlanta, Georgia 30301 or by e-mail to at 250 Royall Street, Canton, MA 02021shareowneraffairs@na.ko.com..

4.               Where can I seeShareowners who hold their shares in street name, as described in the Company’s corporate documents and SEC filings?response to question 3 on page 2, should contact their broker or bank.

4.Where can I see the Company’s corporate documents and SEC filings?

The Company’s website contains the Company’s Certificate of Incorporation, By-Laws, Corporate Governance Guidelines, the Committee Charters, the CodeCodes of Business Conduct and the Company’s


SEC filings. To view the Certificate of Incorporation, By-Laws, Corporate Governance Guidelines, Committee Charters or CodeCodes of Business Conduct, go towww.thecoca-colacompany.com, click on “Investors” and then click on “Corporate Governance.” To view the Company’s SEC filings and Forms 3, 4 and 5 filed by the Company’s Directors and Executive Officers,executive officers, go towww.thecoca-colacompany.com, click on “Investors” and then click on “SEC Filings.”

5.               How can I obtain copies of the Corporate Governance Guidelines, Committee Charters or the Code of Business Conduct?

5.How can I obtain copies of the Corporate Governance Guidelines, Committee Charters or the Codes of Business Conduct?

The Company will promptly deliver free of charge, upon request, a copy of the Corporate Governance Guidelines, the Committee Charters or the CodeCodes of Business Conduct to any shareowner requesting a copy. Requests should be directed to Shareowner Affairsthe Office of the Secretary as described in the response to question 3.1.

You can also print copies of the Corporate Governance Guidelines, the Committee Charters or the CodeCodes of Business Conduct from the Company’s website atwww.thecoca-colacompany.com.

6.               How can I obtain copies of the Company’s Annual Report on Form 10-K?

6.How can I obtain copies of the Company’s Annual Report on Form 10-K?

The Company will promptly deliver free of charge, upon request, a copy of the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 20062007 to any shareowner requesting a copy. Requestscopy.Requests should be directed to the Company’s Consumer and Industry Affairs Department, The
Coca-Cola Company, P.O. Box 1734, Atlanta, Georgia 30301.

7.               How can I obtain a copy of the Performance Incentive Plan?

The Company will promptly deliver, upon oral or written request, a copy of the Performance Incentive Plan to any shareowner requesting a copy. Requests should be directed to Shareowner Affairs as described in question 3. The Performance Incentive Plan is also on the Company’s website as described on page 76.

OTHER INFORMATION

The Company has made previous filings under the Securities Act of 1933, as amended, or the Securities Exchange1934 Act of 1934, as amended, that incorporate future filings, including this proxy statement, in whole or in part. However, the Report of the Compensation Committee and the Report of the Audit Committee shall not be incorporated by reference into any such filings.

Management does not know of any items, other than those referred to in the accompanying Notice of Annual Meeting of Shareowners, which may properly come before the meeting or other matters incident to the conduct of the meeting.

As to any other item or proposal that may properly come before the meeting, including voting on a proposal omitted from this proxy statement pursuant to the rules of the SEC, it is intended that proxies will be voted in accordance with the discretion of the proxy holders.


The form of proxy and this proxy statement have been approved by the Board of Directors and are being mailed and deliveredprovided to shareowners by its authority.

CAROL CROFOOT HAYES

CAROL CROFOOT HAYES

Associate General Counsel and Secretary

Atlanta, Georgia

March 9, 20073, 2008


The 20062007 Annual Report on Form 10-K includes our financial statements for the fiscal year ended December 31, 2006.2007. We have mailedfurnished the 20062007 Annual Report on Form 10-K to all shareowners. The 20062007 Annual Report on Form 10-K does not form any part of the material for the solicitation of proxies.


94




 

GRAPHICAPPENDIX I




THE COCA-COLA COMPANY

2008 STOCK OPTION PLAN

Section 1.    Purpose

The purpose of The Coca-Cola Company 2008 Stock Option Plan (the “Plan”) is to advance the interest of The Coca-Cola Company (the “Company”) and its Related Companies (as defined in Section 2) by encouraging and enabling the acquisition of a financial interest in the Company by officers and other key employees of the Company or its Related Companies. In addition, the Plan is intended to aid the Company and its Related Companies in attracting and retaining key employees, to stimulate the efforts of such employees and to strengthen their desire to remain in the employ of the Company and its Related Companies.

Section 2.    Definitions

“Business Day” means a day on which the New York Stock Exchange is open for securities trading.

“Change in Control” shall mean a change in control of a nature that would be required to be reported in response to Item 6(e) of Schedule 14A of Regulation 14A under the Securities Exchange Act of 1934, as amended (“1934 Act”), as in effect on January 1, 2002, provided that such a change in control shall be deemed to have occurred at such time as (i) any “person” (as that term is used in Sections 13(d) and 14(d)(2) of the 1934 Act), is or becomes the “beneficial owner” (as defined in Rule 13d-3 under the 1934 Act as in effect on January 1, 2002) directly or indirectly, of securities representing 20% or more of the combined voting power for election of directors of the then outstanding securities of the Company or any successor of the Company; (ii) during any period of two (2) consecutive years or less, individuals who at the beginning of such period constituted the Board of Directors of the Company cease, for any reason, to constitute at least a majority of the Board of Directors, unless the election or nomination for election of each new director was approved by a vote of at least two-thirds of the directors then still in office who were directors at the beginning of the period; (iii) the shareowners of the Company approve any merger or consolidation as a result of which the KO Common Stock (as defined below) shall be changed, converted or exchanged (other than a merger with a wholly owned subsidiary of the Company) or any liquidation of the Company or any sale or other disposition of 50% or more of the assets or earning power of the Company, and such merger, consolidation, liquidation or sale is completed; or (iv) the shareowners of the Company approve any merger or consolidation to which the Company is a party as a result of which the persons who were shareowners of the Company immediately prior to the effective date of the merger or consolidation shall have beneficial ownership of less than 50% of the combined voting power for election of directors of the surviving corporation following the effective date of such merger or consolidation, and such merger or consolidation is completed; provided, however, that no Change in Control shall be deemed to have occurred if, prior to such times as a Change in Control would otherwise be deemed to have occurred, the Board of Directors determines otherwise. Additionally, no Change in Control will be deemed to have occurred under clause (i) if, subsequent to such time as a Change in Control would otherwise be deemed to have occurred, a majority of the Directors in office prior to the acquisition of the securities by such person determines otherwise.

“Board” means the Board of Directors of the Company.

“Committee” means at least two “non-employee Directors” who are members of the Compensation Committee of the Board of Directors.

“Disabled” or “Disability” means a condition for which a Participant becomes eligible for a disability benefit under the long term disability insurance policy issued to the Company providing Basic Long Term Disability Insurance benefits pursuant to The Coca-Cola Company Health and Welfare Benefits Plan, or under any other long term disability plan which hereafter may be maintained by the Company, whether or not the optionee is covered by such plans.

“ISO” means an incentive stock option within the meaning of Section 422 of the Internal Revenue Code of 1986, as amended.

“KO Common Stock” means the common stock of The Coca-Cola Company, par value $0.25 per share.

“Majority-Owned Related Company” means a Related Company in which the Company owns, directly or indirectly, 50% or more of the voting stock or capital on the date an Option is granted.

“NSO” means a stock option that does not constitute an ISO.

“Options” means ISOs and NSOs granted under this Plan.

“Related Company” or “Related Companies” means corporation(s) or other business organization(s) in which the Company owns, directly or indirectly, 20% or more of the voting stock or capital at the relevant time.

“Retirement” means an employee’s termination of employment on a date which is on or after the earliest date on which such employee would be eligible for an immediately payable benefit pursuant to (i) for those employees eligible for participation in the Company’s Supplemental Pension Plan, the terms of that plan in effect on January 1, 2008 and (ii) for all other employees, the terms of the Employee Retirement Plan (the “ERP”) in effect on January 1, 2008, whether or not the employee is covered by the ERP.

Section 3.    Eligibility

Options may be granted only to employees of the Company and its Majority-Owned Related Companies.

No person shall be granted the right to acquire, pursuant to Options granted under the Plan, more than 5 % of the aggregate number of shares of KO Common Stock originally authorized under the Plan, as adjusted pursuant to Section 11. No option shall be exercisable unless the employee properly, timely and unconditionally executes (by any means approved by the plan administrator) a stock option agreement provided in connection with the stock option.

An individual who is granted an Option shall be referred to herein as an “optionee.”

Section 4.    Administration

The Plan shall be administered by the Committee. No person, other than members of the Committee, shall have any discretion concerning decisions regarding the Plan. The Committee shall determine the key employees of the Company and its Majority-Owned Related Companies (including officers, whether or not they are directors) to whom, and the time or times at which, Options will be granted; the number of shares to be subject to each Option; the duration of each Option; the time or times within which the Option may be exercised; the cancellation of the Option (with the consent of the holder thereof); and the other conditions of the grant of the Option, at grant or while outstanding, pursuant to the terms of the Plan. The provisions and conditions of the Options need not be the same with respect to each optionee or with respect to each Option.

The Committee may, subject to the provisions of the Plan, establish such rules and regulations as it deems necessary, or advisable, for the proper administration of the Plan, and may make determinations and may take such other action in connection with or in relation to the Plan as it deems necessary or advisable. Each determination or other action made or taken pursuant to the Plan, including interpretation of the Plan and the specific conditions and provisions of the Options granted hereunder by the Committee, shall be final and conclusive for all purposes and upon all persons including, but without limitation, the Company, its Related Companies, the Committee, the Board, officers and the affected employees, optionees and the respective successors in interest of any of the foregoing.

Section 5.    Stock

 

(a)The KO Common Stock to be issued, transferred and/or sold under the Plan shall be made available from authorized and unissued KO Common Stock or from the Company’s treasury shares. The total number of shares of KO Common Stock that may be issued or transferred under the Plan pursuant to Options granted thereunder may not exceed 140,000,000 shares (subject to adjustment as described below); provided, however, that in no event shall the number of shares of KO Common Stock that may be issued, transferred or sold under the Plan exceed 5% of the number of shares of KO Common Stock outstanding on a given date. Such number of shares shall be subject to adjustment in accordance with Section 10.

 

(b)
Shares Counted Against Limitation. If an Option is exercised by delivery, sale or attestation of Shares of KO Common Stock under Section 6, or if the tax withholding obligation is satisfied by withholding or selling Shares of KO Common Stock under Section 6, the number of Shares of KO Common Stock deemed to have been issued under the Plan (for purposes of the limitation set forth in this section) shall be the number of Shares of KO Common Stock that were subject to the Option or portion thereof so exercised and not the net number of shares of KO Common Stock actually issued upon such exercise.

 

(c)Lapsed Awards. If an Option: (i) expires; (ii) is terminated, surrendered, or canceled without having been exercised in full; or (iii) is otherwise forfeited in whole or in part, then the unissued shares of KO Common Stock that were subject to such Option and/or such surrendered, canceled, or forfeited Shares of KO Common Stock shall become available for future grant under the Plan.

Section 6.    Awards of Options

Except as otherwise specifically provided in this Plan, Options granted pursuant to the Plan shall be subject to the following terms and conditions:

(a) Option Price. The option price shall be no less than 100% of the fair market value of the KO Common Stock on the date of grant. The fair market value of a share of KO Common Stock shall be the average of the high and low market prices at which a share of KO Common Stock shall have been sold on the date of grant, or on the next preceding trading day if such date was not a trading date, as reported on the New York Stock Exchange Composite Transactions listing.

(b) Payment of Option Price. The option price shall be paid in full at the time of exercise, except as provided in the next two sentences. The cashless method is permitted for any Options granted under this Plan, unless prohibited by law in a particular jurisdiction. If an exercise is executed by the plan administrator using the cashless method, the exercise price shall be paid in full no later than the close of business on the third Business Day following the exercise.

Payment may be in cash or, upon conditions established by the Committee, by delivery of shares of KO Common Stock owned by the optionee for at least six months prior to the date of exercise.

The optionee, if a U.S. taxpayer, may elect to satisfy Federal, state and local income tax liabilities due by reason of the exercise by the withholding of shares of KO Common Stock.

If shares are delivered to pay the option price or if shares are withheld for U.S. taxpayers to satisfy such tax liabilities, the value of the shares delivered or withheld shall be computed on the basis of the reported market price at which a share of KO Common Stock most recently traded prior to the time the exercise order was processed. Such price will be determined by reference to the New York Stock Exchange Composite Transactions listing.

(c) Exercise May Be Delayed until Withholding is Satisfied. The Company may refuse to recognize the exercise of an Option if the optionee has not made arrangements satisfactory to the Company to satisfy the tax withholding that the Company determines is necessary to comply with applicable requirements.

(d) Duration of Options. The duration of Options shall be determined by the Committee, but in no event shall the duration of an Option exceed ten years from the date of its grant.

(e) Vesting. Options shall contain such vesting terms as are determined by the Committee, at its sole discretion, including, without limitation, vesting upon the achievement of certain specified performance targets. In the event that no vesting determination is made by the Committee, Options shall vest as follows: (1) 25% on the first anniversary of the date of the grant; (2) 25% on the second anniversary of the date of the grant; (3) 25% on the third anniversary of the date of the grant; and (4) 25% on the fourth anniversary of the date of the grant.

(f) Other Terms and Conditions. Options may contain such other provisions, not inconsistent with the provisions of the Plan, as the Committee shall determine appropriate from time to time; provided, however, that, except in the event of a Change in Control, Retirement, Disability or death of the optionee, no grant shall provide that an Option shall be exercisable in whole or in part for a period of twelve months from the date on which the Option is granted. The grant of an Option to any employee shall not affect in any way the right of the Company and any Related Company to terminate the employment of such employee.

(g) ISOs. The Committee, with respect to each grant of an Option to an optionee, shall determine whether such Option shall be an ISO, and, upon determining that an Option shall be an ISO, shall designate it as such in the written instrument evidencing such Option. If the written instrument evidencing an Option does not contain a designation that it is an ISO, it shall not be an ISO.

The aggregate fair market value (determined in each instance on the date on which an ISO is granted) of the KO Common Stock with respect to which ISOs are first exercisable by any optionee in any calendar year shall not exceed $100,000 for such optionee (or such other time limit as may be required by the Internal Revenue Code of 1986, as amended). If any subsidiary or Majority-Owned Related Company of the Company shall adopt a stock option plan under which options constituting ISOs may be granted, the fair market value of the stock on which any such incentive stock options are granted and the times at which such incentive stock options will first become exercisable shall be taken into account in determining the maximum amount of ISOs which may be granted to the optionee under this Plan in any calendar year.

Section 7.    Nontransferability of Options

No Option granted pursuant to the Plan shall be transferable otherwise than by will or by the laws of descent and distribution. During the lifetime of an optionee, the Option shall be exercisable only by the optionee personally or by the optionee’s legal representative.

Section 8.    Effect of Termination of Employment, Other Changes of Employment or Employee Status, Death, Retirement, or a Change in Control

(a) The following chart describes the impact on vesting and the exercise period of certain events:

EventImpact on VestingImpact on Exercise Period
Employment terminates upon Disability.All Options become immediately vested.Option expiration date provided in grant continues to apply.
Employment terminates upon Retirement.Options held at least 12 months become immediately vested; Options held less than 12 months are forfeited.Option expiration date provided in grant continues to apply.
Employment terminates upon death.All Options become immediately vested.Right of executor, administrator of estate (or other transferee permitted by Section 7) to exercise Options terminates on earlier of (1) five years from the date of death, or (2) the Option expiration date provided in the grant.
Employment terminates upon Change in Control.All Options become immediately vested.Option expiration date provided in grant continues to apply.

Admission TicketEvent

     Impact on VestingC123456789Impact on Exercise Period

Employment terminates for any other reason.Unvested Options are forfeited.Expires upon earlier of (1) six months from termination date, or (2) the Option expiration date provided in the grant.
US military leaveVesting continues during leave.Option expiration date provided in the grant continues to apply.
US FMLA leave of absenceVesting continues during leave.Option expiration date provided in the grant continues to apply.

Optionee’s employer is no longer a Related Company (this constitutes a termination of employment under the Plan, effective the date the Company’s investment falls

below 20%).

Unvested Options are forfeited.Expires upon earlier of (1) six months from termination date or (2) Option expiration date provided in the grant.
Employment moves to Related CompanyVesting continues after move.Option expiration date provided in the grant continues to apply.

Death after employment has

terminated but before option has expired. Note: Termination of employment may have resulted in a change to the original Option expiration date provided in the grant.

Not applicableRight of executor, administrator of estate (or other transferee permitted by Section 8) terminates on earlier of (1) five years from the date of death, or (2) the Option expiration date that applied at the date of death.

In the case of other leaves of absence not specified above, optionees will be deemed to have terminated employment (so that Options unvested will expire and the option exercise period will end on the earlier of six months from the date the leave began or the option expiration date provided in the grant), unless the Committee identifies a valid business interest in doing otherwise, in which case it may specify what provisions it deems appropriate at its sole discretion; provided that the Committee shall have no obligation to consider any such matters.

(b) Committee Discretion to Establish Different Terms. Notwithstanding the foregoing provisions, the Committee may, at its sole discretion, establish different terms and conditions pertaining to the effect of an optionee’s termination on the expiration or exercisability of Options at the time of grant or (with the consent of the affected optionee) on the expiration or exercisability of outstanding Options. However, no Option can have a term of more than ten years.

Section 9.    No Rights as a Shareowner

An optionee or a transferee of an optionee pursuant to Section 7 shall have no right as a shareowner with respect to any KO Common Stock covered by an Option or receivable upon the exercise of an Option, until the optionee or transferee shall have become the holder of record of such KO Common Stock. No adjustments shall be made for dividends in cash or other property or other distributions or rights in respect to such KO Common Stock covered by any Option for which the record date is prior to the date on which the optionee or transferee shall have in fact become the holder.

Section 10.    Adjustment in the Number of Shares and in Option and Exercise Price

In the event there is any change in the shares of KO Common Stock through the declaration of stock dividends, or stock splits, or through recapitalization or merger or consolidation or combination of shares or spin-offs or otherwise, the Committee or the Board shall make an appropriate adjustment in the number of shares of KO Common Stock available for Options as well as the number of shares of KO Common Stock subject to any outstanding Option and the Option price thereof. Any such adjustment may provide for the elimination of any fractional shares, which might otherwise become subject to any Option, without payment therefor.

Section 11.    Amendments, Modifications and Termination of the Plan

The Board or the Committee may terminate the Plan at any time. From time to time, the Board or the Committee may suspend the Plan, in whole or in part. From time to time, the Board or the Committee may amend the Plan, in whole or in part, including the adoption of amendments deemed necessary or desirable to qualify the Options under the laws of various countries (including tax laws) and under rules and regulations promulgated by the Securities and Exchange Commission with respect to optionees who are subject to the provisions of Section 16 of the 1934 Act, or to correct any defect or supply an omission or reconcile any inconsistency in the Plan or in any Option granted thereunder, or for any other purpose or to any effect permitted by applicable laws and regulations, without the approval of the shareowners of the Company. However, in no event may additional shares of KO Common Stock be allocated to the Plan or any outstanding option be repriced or replaced without shareowner approval. Without limiting the foregoing, the Board or the Committee may make amendments applicable or inapplicable only to participants who are subject to Section 16 of the 1934 Act.

No amendment or termination or modification of the Plan shall in any manner affect any Option theretofore granted without the consent of the optionee, except that the Committee may amend or modify the Plan in a manner that does affect Options theretofore granted upon a finding by the Committee that such amendment or modification is in the best interest of holders of outstanding Options affected thereby. Grants of ISOs may be made under this Plan until February 20, 2018 or such earlier date as this Plan is terminated, and grants of NSOs may be made until all of the 140,000,000 shares of KO Common Stock authorized for issuance hereunder (adjusted as provided in Sections 5 and 10) have been issued or until this Plan is terminated, whichever first occurs. The Plan shall terminate when there are no longer Options outstanding under the Plan, unless earlier terminated by the Board or by the Committee.

Section 12.    Governing Law

Except to extent preempted by Federal Law, this Plan shall be construed, governed and enforced under the laws of the State of Delaware (without regard to the conflicts of law principles thereof) and any and all disputes arising under this Plan are to be resolved exclusively by courts sitting in Delaware.

Addendum to The Coca-Cola Company 2008 Stock Option Plan

France

Options granted under The Coca-Cola Company 2008 Stock Option Plan to employees based in France (the “Employees”) of the Related Companies (as defined) of The Coca-Cola Company (the “Company”) may be granted under the terms of this Addendum as follows:

 

1)

MR A SAMPLE
DESIGNATION (IF ANY)

ADD 1

ADD 2

ADD 3

ADD 4

ADD 5

ADD 6

000004

000000000.000000 ext

000000000.000000 ext

000000000.000000 ext

000000000.000000 ext

000000000.000000 ext

000000000.000000 ext

XXXXXXXXXXXXXX

Electronic Voting Instructions

You can vote by Internet or telephone

Available 24 hours a day, 7 days a week

Instead of mailing your proxy, you may choose oneNotwithstanding any other provision of the two voting methods outlined belowPlan, options granted to vote your proxy.

any Employee who is a consultant, an “Administrateur,” or a member of the “Conseil de Surveillance,” as these terms are defined in French Corporate law, and who does not have a work contract with the Company or its Related Companies will be deemed to have not been granted an option pursuant to this Addendum.

 

2)Notwithstanding any other provision of the Plan, the number of options offered through the Plan cannot exceed one third of the capital of the Company.

 

3)Notwithstanding any other provision of the Plan, any option with an exercise price on the date of grant of the option that is less than 80% of the average of the market value of the underlying share during the 20 trading days preceding the date of grant shall be deemed to have not been granted under this Addendum.

 

4)Notwithstanding any other provision of the Plan, options cannot be granted during the 20 trading days after the payment of a dividend or after an increase of capital reserved to the shareholders.

 

5)Notwithstanding any other provision of the Plan, no options can be granted during the 10 trading days preceding or following the publication of the annual financial consolidated account or the annual financial statement.

 

6)

VALIDATION DETAILS ARE LOCATED BELOW IN THE TITLE BAR.

Notwithstanding any other provision of the Plan, no options can be granted during the period starting the date the corporate management of the company is aware of information the publication of which could have a substantial consequence on the fair market value of the shares and ending 10 trading days after the publication of this information.

 

7)

Proxies submittedNotwithstanding any other provision of the Plan, the exercise price of an option shall be adjusted only upon the occurrence of the events specified under July 24, 1966 corporate law (section 208-5) in accordance with French law. Any reduction by the Internet or telephone must be received by 1:00 a.m., Central Time, on April 18, 2007.

Vote by Internet

   • Log onCompany, to the Internetexercise price of an outstanding and gounexercised option previously issued under this Addendum, to

     www.investorvote.com/coca-cola

   • Follow the steps outlined on the secured website.

Vote by telephone

• Call toll free 1-800-652-VOTE (8683) within the United States, Canada & Puerto Rico any time on a touch tone telephone. There is NO CHARGE to you for the call.

Using a black inkpen, mark your votes with an X as shown in this example. Please do not write outside the designated areas.

• Follow the instructions provided by the recorded message.

Annual Meeting Proxy Card

            


IF YOU HAVE NOT VOTED VIA THE INTERNET OR TELEPHONE, FOLD ALONG THE PERFORATION, DETACH AND RETURN THE BOTTOM PORTION IN THE ENCLOSED ENVELOPE.


`

Proposals — You must sign the card on the reverse side for your vote to be counted.

The Board of Directors recommends a vote FOR all the Director nominees listed.

 

1. Election of Directors:

For

Against

Abstain

For

Against

Abstain

For

Against

Abstain

01 - Herbert A. Allen

05 - E. Neville Isdell

09 - James D. Robinson III

02 - Ronald W. Allen

06 - Donald R. Keough

10 - Peter V. Ueberroth

03 - Cathleen P. Black

07 - Donald F. McHenry

11 - James B. Williams

04 - Barry Diller

08 - Sam Nunn

The Board of Directors recommends a vote FOR Proposals 2 and 3.

For

Against

Abstain

For

Against

Abstain

2. Ratificationcurrent fair market value of the appointment of Ernst & Young LLP as Independent Auditorsunderlying share shall be deemed to not have been an option granted under this Addendum.

8)

3. ApprovalNotwithstanding any other provision of the Performance Incentive Plan, to the extent an option was exercisable by an Employee at the time of The Coca-Cola Company

his death, such option shall remain exercisable for a maximum period of 6 months from the date of the Employee’s death.

 

LOGO


LOGO

Admission Ticket

000004

MR A SAMPLE DESIGNATION (IF ANY) ADD 1 ADD 2 ADD 3 ADD 4 ADD 5 ADD 6

C123456789

Electronic Voting Instructions

You can vote by Internet or telephone Available 24 hours a day, 7 days a week

Instead of mailing your proxy, you may choose one of the two voting methods outlined below to vote your proxy.

VALIDATION DETAILS ARE LOCATED BELOW IN THE TITLE BAR.

Proxies submitted by the Internet or telephone must be received by 1:00 a.m., Central Time, on April 16, 2008.

Vote by Internet

• Log on to the Internet and go to www.investorvote.com/coca-cola

• Follow the steps outlined on the secured website.

Vote by telephone

• Call toll free 1-800-652-VOTE (8683) within the United States, Canada & Puerto Rico any time on a touch tone telephone. There is NO CHARGE to you for the call. • Follow the instructions provided by the recorded message.

Using a black ink pen, mark your votes with an X as shown in this example. Please do not write outside the designated areas.

Annual Meeting Proxy Card 123456 C0123456789 12345

IF YOU HAVE NOT VOTED VIA THE INTERNET OR TELEPHONE, FOLD ALONG THE PERFORATION, DETACH AND RETURN THE BOTTOM PORTION IN THE ENCLOSED ENVELOPE.

A Proposals — You must sign the card on the reverse side for your vote to be counted. The Board of Directors recommends a vote FOR all the nominees listed.

1. Election of Directors: For Against Abstain

01—Herbert A. Allen

02—Ronald W. Allen

03—Cathleen P. Black

04—Barry Diller

05—Alexis M. Herman

For Against Abstain

06—E. Neville Isdell

07—Muhtar Kent

08—Donald R. Keough

09—Donald F. McHenry

10—Sam Nunn

For Against Abstain

11—James D. Robinson III

12—Peter V. Ueberroth

13—Jacob Wallenberg

14—James B. Williams

The Board of Directors recommends a vote FOR Proposals 2 and 3.

For Against Abstain

2. Ratification of the appointment of Ernst & Young LLP as Independent Auditors

For Against Abstain

3. Approval of The Coca-Cola Company 2008 Stock Option Plan

The Board of Directors recommends a vote AGAINST Proposals 4, 5 and 6.

For Against Abstain

4. Shareowner Proposal regarding an Advisory Vote on Executive Compensation

5. Shareowner Proposal regarding an Independent Board Chair

For Against Abstain

6. Shareowner Proposal regarding a Board Committee on Human Rights

The Board of Directors recommends a vote AGAINST Proposals 4, 5, 6, 7 and 8.

For

Against

Abstain

For

Against

Abstain

4. Shareowner Proposal Regarding Management Compensation

7. Shareowner Proposal Regarding Study and Report on Extraction of Water in India

5. Shareowner Proposal Regarding an Advisory Vote on the Compensation Committee Report

8. Shareowner Proposal Regarding Restricted Stock

6. Shareowner Proposal Regarding Chemical and Biological Testing

C 1234567890 J N T

1

 

1 U PXP X 0 1 6 5 2 1 7 63 1

MR A SAMPLE (THIS AREA IS SET UP TO ACCOMMODATE

MR A SAMPLE (THIS AREA IS SET UP TO ACCOMMODATE 140 CHARACTERS) MR A SAMPLE AND MR A SAMPLE AND MR A SAMPLE AND MR A SAMPLE AND MR A SAMPLE AND MR A SAMPLE AND

MR A SAMPLE AND MR A SAMPLE AND MR A SAMPLE AND

MR A SAMPLE AND MR A SAMPLE AND MR A SAMPLE AND

<STOCK#> 00O9EL00UA4G



2007


LOGO

.

2008 Annual Meeting Admission Ticket

Annual Meeting of Shareowners of

The Coca-Cola Company

Wednesday, April 18, 2007,16, 2008, 10:30 a.m., local time

Hotel du Pont

11th and Market Streets

Wilmington, Delaware 19801

Upon arrival, please present this admission ticket

and photo identification at the registration desk.

Notice of Annual Meeting of Shareowners

The Annual Meeting of Shareowners of The Coca-Cola Company (the “Company”) will be held at the Hotel du Pont, 11th and Market Streets, Wilmington, Delaware 19801, on Wednesday, April 18, 2007,16, 2008, at 10:30 a.m., local time. The purposes of the meeting are:

1. toTo elect 1114 Directors to serve until the 20082009 Annual Meeting of Shareowners;

Shareowners, 2. toTo ratify the appointment of Ernst & Young LLP as independent auditors of the Company to serve for the 20072008 fiscal year;

year, 3. toTo approve the Performance Incentive Plan of The Coca-Cola Company;

Company 2008 Stock Option Plan, 4. toTo vote on fivethree proposals submitted by shareowners if properly presented at the meeting;meeting, and

5. toTo transact such other business as may properly come before the meeting and at any adjournments or postponements of the meeting.

The Board of Directors set February 20, 200722, 2008, as the record date for the meeting. This means that owners of record of shares of Common Stock of the Company at the close of business on that date are entitled to:

receive this notice of the meeting; and

vote at the meeting and any adjournments or postponements of the meeting.

We will make available a list of shareowners of record as of the close of business on February 20, 200722, 2008, for inspection by shareowners during normal business hours from April 75 through April 17, 200715, 2008, at the Company’s principal place of business, One Coca-Cola Plaza, Atlanta, Georgia 30313. This list also will be available to shareowners at the meeting.

By Order of the Board of Directors
Carol Crofoot Hayes
Associate General Counsel
and Secretary

IF YOU HAVE NOT VOTED VIA THE INTERNET OR TELEPHONE, FOLD ALONG THE PERFORATION, DETACH AND RETURN THE BOTTOM PORTION IN THE ENCLOSED ENVELOPE.

This Proxy is solicited on behalf of the Board of Directors of The Coca-Cola Company

The undersigned, having received the Notice of Annual Meeting and Proxy Statement, hereby (i) appoints Gary P. Fayard, Geoffrey J. Kelly and Cynthia P. McCague, and each of them, proxies with full power of substitution, for and in the name of the undersigned, to vote all shares of Common Stock of The Coca-Cola Company owned of record by the undersigned, and (ii) directs (a) Merrill Lynch Trust Company, FSB, Trustee under The Coca-Cola Company Thrift & Investment Plan, and/or (b) Banco Popular de Puerto Rico, Trustee under the Caribbean Refrescos, Inc. Thrift Plan, to vote in person or by proxy all shares of Common Stock of The Coca-Cola Company allocated to any accounts of the undersigned under such Plans, and which the undersigned is entitled to vote, in each case, on all matters which may come before the 2008 Annual Meeting of Shareowners to be held at the Hotel du Pont, 11th and Market Streets, Wilmington, Delaware 19801, on April 16, 2008, at 10:30 a.m. local time, and any adjournments or postponements thereof, unless otherwise specified herein. The proxies, in their discretion, are further authorized to vote (x) for the election of a person to the Board of Directors if any nominee named herein becomes unable to serve or for good cause will not serve, (y) on any matter which the Board of Directors did not know would be presented at the 2008 Annual Meeting of Shareowners by a reasonable time before the proxy solicitation was made, and (z) on other matters which may properly come before the 2008 Annual Meeting of Shareowners and any adjournments or postponements thereof.

You are encouraged to specify your choices by marking the appropriate boxes (SEE REVERSE SIDE), but you need not mark any boxes if you wish to vote in accordance with the Board of Directors’ recommendations. The proxies cannot vote your shares unless you sign and return this card.

B Non-Voting Items

Meeting Attendance

Mark box to the right if you plan to attend the Annual Meeting.

C Authorized Signatures — This section must be completed for your vote to be counted. Date and sign below.

Please sign exactly as name(s) appears hereon. Joint owners should each sign. When signing as attorney, executor, administrator, corporate officer, trust, guardian, or custodian, please give full title.

Date (mm/dd/yyyy) — Please print date below. Signature 1 — Please keep signature within the box. Signature 2 — Please keep signature within the box.

IF YOU HAVE NOT VOTED VIA THE INTERNET OR TELEPHONE, FOLD ALONG THE PERFORATION, DETACH AND RETURN THE BOTTOM PORTION IN THE ENCLOSED ENVELOPE.

------------------------------------------------------------------------------------------------------------------------------------------------------------------

This Proxy is solicited on behalf of the Board of Directors of The Coca-Cola Company

The undersigned, having received the Notice of Annual Meeting and Proxy Statement, hereby (i) appoints Gary P. Fayard, Geoffrey J. Kelly and Cynthia P. McCague, and each of them, proxies with full power of substitution, for and in the name of the undersigned, to vote all shares of Common Stock of The Coca-Cola Company owned of record by the undersigned, and (ii) directs (a) Merrill Lynch Trust Company, FSB, Trustee under The Coca-Cola Company Thrift & Investment Plan, and/or (b) Banco Santander De Puerto Rico, Inc., Trustee under the Caribbean Refrescos, Inc. Thrift Plan, and/or (c) JPMorgan Chase Bank, N.A., Trustee under the Coca-Cola Enterprises Inc. Matched Employee Savings and Investment Plan, Coca-Cola Enterprises Inc. Bargaining 401(k) Plan, The Lansing Matched Employee Savings and Investment Plan, The Coca-Cola Bottling Company of New York, Inc. Savings Plan for Southern New England, and Central States Coca-Cola Bottling Company 401(k) Plan for St. Louis Bargaining Employees, to vote in person or by proxy all shares of Common Stock of The Coca-Cola Company allocated to any accounts of the undersigned under such plans, and which the undersigned is entitled to vote, in each case, on all matters which may come before the 2007 Annual Meeting of Shareowners to be held at the Hotel du Pont, 11th and Market Streets, Wilmington, Delaware 19801, on April 18, 2007, at 10:30 a.m. local time, and any adjournments or postponements thereof, unless otherwise specified herein. The proxies, in their discretion, are further authorized to vote (x) for the election of a person to the Board of Directors if any nominee named herein becomes unable to serve or for good cause will not serve, (y) on any matter which the Board of Directors did not know would be presented at the 2007 Annual Meeting of Shareowners by a reasonable time before the proxy solicitation was made, and (z) on other matters which may properly come before the 2007 Annual Meeting of Shareowners and any adjournments or postponements thereof.

You are encouraged to specify your choices by marking the appropriate boxes (SEE REVERSE SIDE), but you need not mark any boxes if you wish to vote in accordance with the Board of Directors’ recommendations. The proxies cannot vote your shares unless you sign and return this card.

Non-Voting Items

Meeting Attendance

Mark box to the right if you plan to attend the Annual Meeting.       

Authorized Signatures — This section must be completed for your vote to be counted. Date and sign below.

Please sign exactly as name(s) appears hereon. Joint owners should each sign. When signing as attorney, executor, administrator, corporate officer, trust, guardian, or custodian, please give full title.

Date (mm/dd/yyyy) — Please print date below.

Signature 1 — Please keep signature within the box.

Signature 2 — Please keep signature within the box.